BMG360

We Empower Brands to Demand More
4 Armstrong Rd, 3rd Floor, Shelton, Connecticut 06484, United States
https://www.bmg360.com
BMG360

BMG360 Overview

Number of Employees
100 - 249
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Year Founded
2003
BMG360 is a performance marketing and lead generation agency built for speed, scale, and measurable results. For over 20 years, weve helped brands grow efficiently, driving fast revenue through smarter strategy, sharper execution, and faster optimization.

This flexibility is powered by our Growth and Performance Model: a connected system combining strategic oversight, in-house performance creative, cross-channel activation, and proprietary AI technology. Tools like OneSource, SmartSpot, and Captivate allow us to move fast and scale smarter with full transparency and accountability.

Our process is built around speed:
  • Speed to Insights: Our discovery sessions surface growth levers quickly.
  • Speed to Create: In-house creative made to test, convert, and scale.
  • Speed to Launch: Full-funnel activation to drive volume fast.
  • Speed to Optimize: Real-time AI and media intelligence fine-tune every dollar.
We serve D2C and B2B brands across verticals, whether you're looking for predictable performance at scale or simply need leads now.

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BMG360 Services

Advertising Expertise
Advertising Expertise
  • Programmatic Advertising
  • Radio Advertising
  • TV Advertising
Digital Marketing Expertise
Digital Marketing Expertise
  • Construction Marketing
  • Digital Advertising
  • Lead Generation
  • Performance Marketing
Media Buying Expertise
Media Buying Expertise
  • Out of Home
  • Radio
  • TV
SEO Expertise
SEO Expertise
  • Construction SEO
  • SEO Consulting
  • Technical SEO

Industries

  • Home & Garden
  • Health Care
  • Construction
  • Delivery & Takeaway
  • Food and Beverage
  • Hardware & Networking

Client Types

  • Medium Businesses
  • Enterprise / Corporate

BMG360 Portfolio

BMG360 - Increasing Revenue 10X for Global Leader in Fitness EducationIncreasing Leads by 19% and Conversion Rates by 14% for National Homebuilder
Performance Marketing
Increasing Revenue 10X for Global Leader in Fitness EducationIncreasing Leads by 19% and Conversion Rates by 14% for National Homebuilder
Under $5K
12 Months
2023
BMG360 - Increasing Leads by 19% and Conversion Rates by 14% for National Homebuilder
Lead Generation
Increasing Leads by 19% and Conversion Rates by 14% for National Homebuilder
Under $5K
6 Months
2024

BMG360 Team Bios

Chief Executive Officer
Hercu Wentzel
Chief Executive Officer
Hercu is a data and digital transformation leader with 20+ years of experience at WPP, NBCUniversal, and Naspers. He excels at integrating complex systems, building high-impact teams, and driving innovation. Outside work, he enjoys travel, hiking, fly fishing, and exploring AI.
SVP of Media & Strategy
Rochelle Starr
SVP of Media & Strategy
Rochelle brings 18 years of experience in direct response television & performance marketing. She drives results across CPG, D2C, healthcare, & e-commerce, building strong client/vendor ties. Outside work, she's a traveler, fitness fan, & proud mom who's visited 25 countries.
VP & Managing Director of Digital
Joe Van Huysen
VP & Managing Director of Digital
Joe brings 10+ years in digital marketing, with strengths in ops, paid social, CRO, and team building. He loves the industry's fast pace and focus on results. Outside work, he enjoys family time, NFL, learning & mastering spreadsheets (his second language!).
VP of HR
Maureen Grandin
VP of HR
Maureen joined BMG360 in 2012 and rose from media assistant to VP of HR, helping shape the company's People function. Her passion for talent and culture drives her work. Off the clock, she enjoys travel along the I-95 corridor and crafting oversized charcuterie boards.

BMG360 Clients

Lennar
Upside
Uber Eats
Teladoc Health
Discord
Renewal by Andersen

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