Cobblestone Marketing Overview
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More and more consumers crave personalized experiences, with curated content, recommendations and experiences that meet their needs, lifestyles and real-time wants. Cobblestone approaches its strategy and content-development sessions with an eye firmly planted on key data points emerging from your site, from traffic to time spent to customer profiles. The end result is a savvy, user-friendly digital experience across all platforms, that draws consumers further and further into your brand and encourages long-term advocacy and affinity.
We start by getting to know you. By asking questions about your products, services, customers and goals, we get a better understanding of how your company fits into the bigger picture. We look at your competition, examine strengths and weaknesses, and analyze market data to find trends and insights. Sometimes a fresh set of eyes and ears brings about a whole new perspective. Sometimes it just gets us up to speed on you, your brand and your business. Either way, the discovery process creates a common knowledge that fuels everything else we do.
Once we are done listening, we take all that research and break it down. We look into user experience, best practices in the industry and customer response. We mold the information we’ve gathered and our thoughts on it all into the best path forward – a plan that recognizes where your brand is now, and where we want to take it.