Differentiate

Building Equity Through Brand Differentiation Are you concerned about losing market share when your brand is out of advertising for some time? Are you worried that your brands market share might decline when your competitors offer discounts? Do you assess that your share will drop if you do not keep running discount promotions on your brand? Do you feel that, in an inflationary situation, increasing your price to the extent that most of your competitors do will put the market position of your brand at risk?

Are you at times questioning the effectiveness of your brand communications, feeling that messages are wearing out and therefore embarking on new campaigns to improve results?

These are common dilemmas faced by many marketers and all the above are signals of weakening of the brand equity.

At Differentiate, we specialize in Building Equity through Brand Differentiation. Our expertise is enabling brands to generate equity by setting themselves apart from crowded competition and creating strong bonds with customers.

About Us: With 30 years of experience in business consulting in the areas of brand and marketing strategy, Differentiate has established itself as a pioneer in the field of equity building. We have proved that in today's competitive landscape, differentiation is key in identifying with consumers and building long lasting brand loyalty and business success.

The Power of Differentiation: Differentiation is at the heart of what we do. Through careful market analysis and assessment of the brand's potential, we help brands identify their unique strengths and set the basis for effectively communicating with target markets. This not only sets them apart from competitors but also strengthens brand equity by solidifying brand perceptions and driving consumer preference. Our unique framework/methodology anticipates all necessary prerequisites, strategic priorities and action plans that are necessary for brand and business success.