DiReFTY Overview

Year Founded: 2026

Employees: Under 49

Minimal Budget: Under $1,000

Average Hourly Rate: $25/hr

Your reputation now lives online in reviews, search results, social profiles, and marketplaces you don't fully control. That's exactly where the threats appear. Fake reviews drive customers away. Impersonators and fake profiles hijack your name. Counterfeit listings and fake websites steal revenue and trust. Most businesses only discover the damage after it's done.

DiReFTY is a Digital Reputation Safety and Brand Protection company built to change that. We help brands, businesses, professionals, and creators identify, assess, and act on digital threats before they become real business problems.

Our approach follows a clear framework Detect, Respond, Enforce, Protect. We continuously monitor the digital ecosystem to detect threats across search, social, marketplaces, and domains. We assess each one for severity, credibility, and business impact. We coordinate the right response reporting, escalation, and enforcement. And we work to reduce recurrence, turning protection into an ongoing capability rather than a one-time fix.

We're not a traditional reputation agency or a legal service. We're building modern digital trust infrastructure: intelligence, monitoring, and protection designed for how reputation actually works today.

As commerce and credibility move online, Digital Reputation Safety becomes essential. DiReFTY is building that layer for India so the trust you've earned stays protected.