Royal Naval House, 32 Grosvenor St, Sydney, 2000, Australia

McCann Overview

Number of Employees
50 - 99
Minimal Budget
Average Hourly Rate
Year Founded
McCann Australia is dedicated to world-class creative effectiveness. This commitment has seen us named world's most awarded creative agency and world's 3rd most awarded digital agency in 2013; win back to back Cannes Grand Prix in 2013 and 2014 with more than 30 Cannes Lions; and become Australia's top ranked agency (and 6th in the world) in the global 2015 Warc 100 creative effectiveness rankings.

In 1912, McCann registered the world’s first advertising trademark ‘Truth Well Told’. In the century since, McCann has been home to some of the world’s greatest brands and some of the industry’s most renowned Truth Tellers. Bryce Courtenay. Phillip Adams. Theodore Geisel (or ‘Dr Seuss’ as you may know him). Great storytellers dedicated to unearthing the most compelling truths about our clients’ brands and conveying them in the most creative ways possible.

In December 1959, McCann opened its doors in Australia and set about uncovering the truths behind some of our own iconic brands. From ‘Louie the Fly’ to ‘The Milky Bar Kid’, ‘It’s Time’ for the Australian Labor Party and even the giant ‘Coke Sign’ in Sydney’s Kings Cross.

With more than 180 offices in over 120 countries, we’re part of the world’s largest advertising agency network. And as part of McCann Worldgroup, we provide our clients with a completely integrated and comprehensive marketing services offering.

McCan's Sydney and Melbourne offices are dedicated to creating campaigns, platforms and content that consumers will actively seek out and engage with. Like our Dumb Ways to Die campaign for Metro Trains, the most awarded ad campaign in history as well as the most Viral Australian Ad Campaign and one of AdAge's Top 15 Ad Campaigns of The 21st Century.
Royal Naval House, 32 Grosvenor St, Sydney, 2000, Australia
Other Locations
Level 7, 574 St. Kilda Road, Melbourne, 3000, Australia
Level 3, Unit 3001, 200 Creek St, Brisbane, 4000, Australia

McCann Services

  • Graphic Design
  • Video Production
  • Advertising And Marketing Agency Services
  • Creative Agency Services
  • Web Design
  • eCommerce Development
  • Mobile App Development
  • Website Development
  • Digital Marketing
  • Social Media Marketing
  • Video Marketing
  • AR/VR

McCann Team Bios

  • CEO - McCann Worldgroup Australia
    Nicole Taylor
    CEO - McCann Worldgroup Australia
    Leading McCann Worldgroup Australia, Nicole is one of Australia’s few female creative Agency CEO’s. he holds Board positions on the Communications Council (Australia’s advertising and creative industry body) as Deputy Chair and is a national director on the Ronald McDonald House Charity Board.
  • COO/CFO - McCann Worldgroup
    Zain Hoosen
    COO/CFO - McCann Worldgroup
    A financial and business management professional, Zain’s qualifications and memberships include, The Institute of Chartered Accountants, Certified Practicing Accountants, Institute of Internal Auditors and being a fellow of the Governance Institute of Australia.
  • Chief Strategy Officer, Australia
    Fran Clayton
    Chief Strategy Officer, Australia
    Fran is a lifelong student of human nature - the emotions that drive us and the cultures that shape us. She is a strong proponent of the McCann philosophy that when the Truth is well told, it will move people and the market.
  • Chief Creative Officer - Australia
    Pat Baron
    Chief Creative Officer - Australia
    A professional brand builder, Pat brings more than two decades of experience in behavioural change communications and a creative track record that has seen him awarded at every major international award show while working at McCann, Clemenger BBDO & JWT.
  • Managing Director - Melbourne
    Georgina Pownall
    Managing Director - Melbourne
    With over twenty years’ experience in marketing and advertising, Georgie has worked for leading agencies such as The Campaign Palace, DDB, Saatchi & Saatchi, CHE and most recently at Publicis Mojo. Georgie’s also worked as a Product Manager for the iconic Barbie brand at Mattel.
  • Managing Director – Queensland
    Phillippa Netolicky
    Managing Director – Queensland
    Phillippa brings over a decade of diverse strategic, creative and management experience, specialising in the retail, finance, property, tourism, education and government sectors. As Managing Director, Phillippa is responsible for leading the team and driving innovative.
  • National People & Talent Director
    Robert Stone
    National People & Talent Director
    Rob returns home as National People and Talent Director after an amazing 4 years at McCann London. Rob has played a critical part in the agency’s recent success, having helped transform and diversify talent and performance management.
  • Executive Creative Director – Sydney
    Jerker Fagerström
    Executive Creative Director – Sydney
    An internationally renowned creative, Jerker Fagerström is the Executive Creative Director at McCANN Sydney. He has a wealth of experience spanning creative, strategy and business development, teamed with unique insight into the European and Australian markets.
  • Executive Creative Director – Queensland
    Ben Davis
    Executive Creative Director – Queensland
    Ben has been a creative professional working in the industry for over 25 years. In this time he’s developed brand platforms for an incredibly diverse array of businesses including; Adidas, Australian Unity, Bic, Coca-Cola, kikki-K, Gloria Jeans, L’Oreal, Maybeline NY & Natures Organics to name a few
  • Creative Director – Melbourne
    Andrew Woodhead
    Creative Director – Melbourne
    Andrew has worked as a creative in the industry for over seventeen years. He has always strived to accomplish work for brands that not only solves business problems, but answers a human truth.
  • Creative Director – Sydney
    Justin Carew
    Creative Director – Sydney
    Justin made his debut into Advertising representing Australia two years in a row at the Cannes Young Lions Competition, winning Silver in his first year. His work has since gone on to be awarded at Cannes, Spikes, London International, Adfest, Clio, One Show, and a Best in Show award at IAB Mixx.
  • Creative Director – Sydney
    Iggy Rodriguez
    Creative Director – Sydney
    Iggy is a firm believer in the power that a single, great idea has to evoke an emotional connection in people. This sets the benchmark for everything he does, using creativity to bring about a positive change in the world.
  • Head of Strategy - Melbourne
    Roshni Hegerman
    Head of Strategy - Melbourne
    Roshni has over 10 years of experience as a strategic and digital planner, working internationally in the United States, China, India and now Australia. She has worked on developing globally acclaimed campaigns for brands such as Discovery Channel, Burberry, Wrigley’s, Toyota, Quiksilver and HP.
  • Head of Media - Sydney
    Lyndell Sawyer
    Head of Media - Sydney
    Lyndell is a media professional specalising in all things digital. Her experience ranges from working in small full service digital agencies, large multinationals and supporting sales teams on the publisher side.
  • Strategy Director - Sydney
    Ian McDonald
    Strategy Director - Sydney
    Ian is an experienced integrated strategist drawing on a career that has spanned creative agencies, client-side and market research. Prior to joining McCann, Ian was Head of Planning for Publicis London and global strategy lead for UBS.
  • Executive Digital Producer
    Tim Turner
    Executive Digital Producer
    Tim has a uniquely blended skill set having worked across business, creative and technology sectors for the past 15 years. He has worked in both advertising and digital agencies in New Zealand and Australia and now joins McCann Melbourne as our Executive Digital Producer.

McCann Clients

  • Coca-Cola
  • Mastercard
  • Microsoft
  • Uncle Tobys
  • Chivas
  • Worksafe VIC
  • Running Bare
  • L'Oréal