REPLUG

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  Concetta Urgese

  Marketing Manager at Nui Care GmbH

  Conversion Optimization for Family Care Support Company

  Project Type: Advertising

  Review Date: 13 April, 2024

  Verified via email/call

  We were satisfied with the work delivered by Replug and were able to establish a strong business relationship with them.

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  Manuel Mainetti

  Cmo at PhotoSì

  PhotoSì growth on Tik Tok

  Project Type: App Marketing

  Review Date: 3 April, 2024

  Verified via email/call

  With over 5 million users all over Europe, PhotoSì is the number 1 mobile app in Italy for printing photos, photobooks, and other photographic products, and one of the top choices among users in other European countries. Like many market leaders, we faced a well-known challenge when thinking to scale effectively beyond the duopoly, Google and Facebook. Looking for ways to reinforce even further our branding in Italy and strengthen our positioning in Europe, we approached REPLUG with precise challenges:1. What acquisition channels should they use to reach their existing audience beyond what the duopoly offered?2. How could we keep the cost of acquisitions under control without eroding the bottom line?3. How long would it take for us to effectively scale those new channels?4. Was there a hidden opportunity in promoting our services to a whole new target audience?After conducting an audit of our current activities, REPLUG presented us with solutions that focused on:CONTENT INFLUENCERS STRATEGY: Identifying TikTok as a potential game-changer, REPLUG's marketing team curated a list of content creators to generate user-generated content. This content was then promoted both from PhotoSì and the influencers' accounts (Spark Ads)CREATIVES & COMMUNICATION A/B TESTING: Their Paid Performance Marketing team created and tested various video content formats iteratively. These tests included combinations of voice-overs, text, CTAs, and music, all aimed at optimizing the Cost-per-Acquisition.SCALING BUDGET WITHOUT INCREASING THE CPA: REPLUG's approach to paid performance marketing involved continuous refinement of targeting, audiences, creative assets, and content. This allowed us to scale the budget spent to six figures a month on TikTok while maintaining a consistent CPA.The final results were amazing:53.9% DECREASE IN CPA1170% INCREASE IN ROI363% INCREASE IN REACHThanks REPLUG :)

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  Walter Proietti Spila

  Head of Monetization at RedBit Games

  PPC Campaign

  Project Type: PPC

  Review Date: 27 March, 2024

  Source: 3rd-party Review Platform

  Walter Proietti Spila, Head of Monetization at RedBit Games, enlisted Replug to manage Facebook ad campaigns, revamp creative efforts, redefine target audiences, and enhance customer acquisition tools. With Replug's assistance, RedBit Games achieved significant economic outcomes, maintaining desired ROAS levels and increasing player spending. Spila noted that the agency demonstrated timeliness, determination, and practical problem-solving skills, ensuring effective communication throughout the project.

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  Nhung Nguyễn

  Head of Growth Marketing at Fonos Corporation

  App Marketing Services

  Project Type: App Marketing

  Review Date: 18 March, 2024

  Source: 3rd-party Review Platform

  Nhung Nguyễn, Head of Growth Marketing at Fonos Corporation, collaborated with Replug to devise a comprehensive app marketing strategy for a digital content and audiobooks mobile app. Replug's data-driven approach led to consistent identification of new opportunities, reduced cost per acquisition, and increased media spend efficiency. Nguyễn valued the agency's proactive metrics tracking and innovative solutions, contributing to a productive partnership in achieving marketing objectives.

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  Francesco Magro

  CEO at Winelivery

  Software Development Services

  Project Type: Software Development

  Review Date: 12 March, 2024

  Source: 3rd-party Review Platform

  Francesco Magro, CEO of Winelivery, engaged Replug for software development services to optimize automation in the company's CRM system. Replug's thorough review of processes and efficient collaboration resulted in successful implementation, meeting Winelivery's needs. Magro praised the agency's high-quality deliverables, effective project management, reliability, and expertise.

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  Bobby Taslimi

  Media Buyer and Strategist at Marketing Consulting Company

  TikTok Advertising Campaign

  Project Type: TikTok

  Review Date: 4 March, 2024

  Source: 3rd-party Review Platform

  Bobby Taslimi, Media Buyer and Strategist at a marketing consulting company entrusted Replug with managing TikTok advertising campaigns. Replug conducted audience research, content production, and performance monitoring, significantly enhancing the brand's presence and driving tangible business growth. Taslimi remarked that the agency's proactive approach, attentive listening to feedback, and dedication to delivering excellent results showcased its expertise and professionalism.

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  Phillip Schacht

  Head of Digital Marketing at AppConceptionONE

  Digital Marketing Services

  Project Type: Digital Marketing

  Review Date: 27 February, 2024

  Source: 3rd-party Review Platform

  Phillip Schacht, Head of Digital Marketing at AppConceptionONE, partnered with Replug to boost user acquisition for a dating app through a tailored creative strategy and campaign plan. The agency's efforts led to a rapid increase in the user base, significant reductions in CPAs, and a substantial boost in registration rates. Leveraging communication via Slack and project management via Trello, Replug demonstrated effective collaboration and impactful outcomes in achieving AppConceptionONE's marketing objectives. Schacht valued the agency's dedication and expertise.

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REPLUG Team Bios

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  Lorenzo Rossi

  Co-founder

  Lorenzo is one of the co-founders of REPLUG, an award-winning full-service marketing agency that specializes in promoting mobile apps.With over a decade of experience in mobile marketing and app growth, Lorenzo is passionate about helping companies achieve success in the mobile app space.
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  Luca Mastrorocco

  Co-founder

  Luca is an entrepreneur, sales leader, and co-founder of REPLUG - App Marketing Experts. With over a decade of experience in digital and mobile advertising, Luca leads a team that's as invested in your app's success as you are.
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  Jovana Stankovic

  Head of Marketing

  With 4 years of experience in B2C and B2B marketing, SEO, and app marketing, Jovana leads marketing efforts at REPLUG. She has successfully managed projects for major companies, demonstrating strong leadership and a strategic approach to driving growth and delivering measurable results.
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  Denis Otrjachnin

  Mobile Marketing Manager

  Spezializing in setting up and managing performance advertising campaigns on social media platforms like Facebook, Instagram, Google Ads, TikTok and Apple Search Ads. Expertise in Mobile Measurement Partners tools such as Adjust, Singular and Appsflyer ensures accurate tracking and attribution.
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  Nikoloz Khatiashvili

  App Store Optimization Specialist

  With 5+ years of experience as an ASO specialist across diverse app and game categories, equipped with a deep understanding of ASO best practices, a strong analytical mindset, and a proven ability to drive organic growth and visibility for mobile applications and games.

REPLUG Press Mentions

• DesignRush

  REPLUG Unveils Playbook to Mastering Mobile Paid User Acquisition