Sponge is a Brisbane-based branding agency that specialises in rebranding, but not the way you think.
Most rebrands start with a mood board. Ours starts with a diagnostic. Before any creative work begins, we run a Foundation Diagnostic that tells us exactly what is working in your current brand, what is creating friction, and what the rebrand needs to resolve. That work shapes everything that follows.
We work with founders and seasoned business owners who have teams of 10 to 50 people and have decided it is time to do this properly. Whether that is a refresh or a full rebrand, it is underpinned by the foundational stability and story that transforms the business beneath the brand.
The result is a brand that does the heavy lifting, rather than the founder or business owner having to. One that attracts the right clients, speaks to the right talent, and holds its ground in a market that keeps shifting.
We have been doing this for 25 years. Brisbane-based. Australia-wide and New Zealand.
Services: Brand Strategy, Brand Positioning, Naming, Rebranding, Brand Identity, Culture Development.
Sponge
Help All brands Be Good for the World
200 Adelaide St, Level 6, Brisbane City, Brisbane City, 4000, Australiahttps://www.thesponge.com.au
Sponge Overview
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Average Hourly Rate
- $199/hr
- Year Founded
- 2001
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Sponge Reviews
Reviews from Google Maps are available on this profile.
I engaged Luke Faccini and his creative team at The Sponge to overhaul our company branding and marketing positioning.Luke's brief was to create a "fresh" image that would differentiate us from our competitors whilst maintaining our standing as leading established player in our chosen marketplace.Luke and his team were able to quickly understand our business and come up with a branding which not only fitted our needs at the time, but has evolved with us to provide an identity that our clients and prospects have come to recognise and trust.I recommend Luke’s services to new and established organisations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd. "Annette Wright's Review Sourced from Google
Luke and the crew at the sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke. "Kim's Review Sourced from Google
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan! "Jeremy Chen's Review Sourced from Google
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.Claude Di Ciano - Director at Richardson & Wrench - Willoughby "Claude Di Ciano's Review Sourced from Google
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend. "Lucette King's Review Sourced from Google
Sponge Team Bios
Luke Faccini
Director
Luke Faccini is the founder of Sponge. He started the agency in 2001 and has spent 27 years helping founders and seasoned business owners build brands that do the heavy lifting.Born in Sydney, now based in Brisbane. Happily married, father of five.