The brand experience is the brand.

32 West 22nd Street, 3rd Floor, New York City, New York 10010, United States

Starfish Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Year Founded
We believe that the most effective marketing starts with a sound brand strategy and employ proprietary methodologies to achieve an extraordinary level of brand integration. In the era of experience and CX optimization, a unique and compelling brand is critical in creating satisfying customer experiences. We are experts in integrating brands into all digital and physical customer interactions, a practice we call BX. Through our rigorous approach to building brand strategies and our numerous proprietary BX methodologies and processes, we are able to achieve an extraordinary level of brand integration.

By aligning and synchronizing a brand's core brand idea with the touchpoints and expression in four key operational segments (marketing communications, internal culture, product/service offering, and operations), we are able to create customer experiences that change people’s impressions and relationships with brands.
32 West 22nd Street, 3rd Floor, New York City, New York 10010, United States

Starfish Services

  • Law Firm Web Design
  • Integrated Marketing
  • Financial Services Digital Marketing
  • Nonprofit Digital Marketing
  • Digital Marketing
  • Sitecore
  • Umbraco
  • B2B Website Design
  • Real Estate Web Design
  • Restaurant Website Design
  • Branding
  • Automotive Website Design
  • Nonprofit Website Design
  • Government Web Design
  • Web Design
  • Promotional Marketing
  • Law Firm Advertising
  • Illustration
  • B2B Branding
  • Branding For Nonprofits

Starfish Portfolio

  • Starfish - Hisense
  • Starfish - Leaf Vodka
    Leaf Vodka
  • Starfish - Weight Watchers
    Weight Watchers
  • Starfish - Maison Kayser
    Maison Kayser
  • Starfish - NYC
    Digital Marketing
  • Starfish - Atlas Air
    Atlas Air
  • Starfish - Sharp
    Digital Marketing
  • Starfish - AST (American Stock Transfer)
    AST (American Stock Transfer)
  • Starfish - Juvea
  • Starfish - Hearts & Science
    Hearts & Science
  • Starfish - LiveOn NY
    LiveOn NY
  • Starfish - WPA (Women's Prison Association)
    WPA (Women's Prison Association)
  • Starfish - 18 Doors
    18 Doors
  • Starfish - Navigant
  • Starfish - Educational Records Bureau (ERB)
    Educational Records Bureau (ERB)
  • Starfish - Lowenstein Sandler
    Lowenstein Sandler
  • Starfish - ARZ
  • Starfish - ADL (Anti-Defamation League)
    ADL (Anti-Defamation League)
  • Starfish - Gallup

Starfish Team Bios

  • Founder & CEO
    David Kessler
    Founder & CEO
    Founded Starfish and renowned in the industry for his strategic acumen, business savvy, and customer focus that has driven Starfish for more than 15 years.
  • Managing Director
    Jeff Negrin
    Managing Director
    World-class integrated marketer with 25+ years of senior-level client and agency experience. Known for his strategic rigor and integrated approach.
  • Creative Director
    Vasily Davydov
    Creative Director
    Award-winning designer with 15+ years of creative experience, combining his classical art and design training with an innate sense for space to drive Starfish’s creativity.
  • Senior Designer
    Samantha Schaevitz
    Senior Designer
    Award-winning, published illustrator, designer, art director, and sculptor whose multiple talents combine with technical fluency to always deliver fresh thinking.
  • Creative Director, Writer
    Larry Goldstein
    Creative Director, Writer
    Unearths the irrefutable brand, human, cultural and category truths to create the brand idea, narrative, voice, and work. Adept at winning strategic hearts. And awards.
  • Account Executive
    Michelle Boulos
    Account Executive
    With a background in PR and digital marketing, Michelle brings skill and her experiences living across the world to add a one-of-a-kind and global perspective to her work.
  • Management Supervisor
    Grant Wood
    Management Supervisor
    A passion for client service and uncovering the true character of a brand drive long-term relationships and bring brand strategies to life for the end user.
  • Senior Designer
    Aashna Shah
    Senior Designer
    Award winning, multifaceted designer and art director whose both in-house and agency experience makes for dynamic, intentional, and well-rounded design.
  • Account Supervisor
    Spencer Kaplan
    Account Supervisor
    Driven by an endless thirst for knowledge, Spencer is always looking for ways to drive brand growth for clients and create a seamless experience for brand users.
  • Graphic Designer
    Emily Fariello
    Graphic Designer
    Highly-creative, multi-talented designer who conceptualizes thoughtful and innovative design every day.
  • Assistant Account Executive
    Jackie Coleman
    Assistant Account Executive
    Jackie brings a new meaning to the concept of intellectual curiosity with her background in advertising, accounting, and innovation.
  • Account Executive
    Rachel Gilson
    Account Executive
    Rachel’s agency experience arms her with an eye for detail, a creative lens, unrelenting curiosity, and compassion, through which she builds thoughtful brands.

Starfish Clients

  • Purolator
  • NYC
  • AST
  • Hu-Friedy
  • Principal Financial Group
  • PwC
  • Contrave
  • Avis Budget Group
  • Sharp
  • Weight Watchers
  • Dunkin Donuts
  • Arris International
  • Atlas Air
  • Guardian
  • Hologic
  • Benedictine Health System
  • Gallup
  • Lowenstein Sandler LLP
  • Premier Dental Co.
  • ABGU (American Associates Ben Gurion University)
  • ERB (Educational Records Bureau)

Starfish Awards

  • C2A Integrated Campaigns
  • 2018 Rebrand 100® Global Award