Starfish

Starfish

The brand experience is the brand.

32 West 22nd Street, 3rd Floor, New York City, New York 10010, United States

Starfish Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
$150/hr
Year Founded
2002
We believe that the most effective marketing starts with a sound brand strategy and employ proprietary methodologies to achieve an extraordinary level of brand integration. In the era of experience and CX optimization, a unique and compelling brand is critical in creating satisfying customer experiences. We are experts in integrating brands into all digital and physical customer interactions, a practice we call BX. Through our rigorous approach to building brand strategies and our numerous proprietary BX methodologies and processes, we are able to achieve an extraordinary level of brand integration.

By aligning and synchronizing a brand's core brand idea with the touchpoints and expression in four key operational segments (marketing communications, internal culture, product/service offering, and operations), we are able to create customer experiences that change people’s impressions and relationships with brands.
Headquarters
32 West 22nd Street, 3rd Floor, New York City, New York 10010, United States

Areas of Expertise

  • Advertising Expertise
  • Branding Expertise
  • Graphic Design Expertise
  • Video Production Expertise
Advertising Expertise
Advertising Expertise
  • B2B
  • B2C
  • Broadcast Video Advertising
  • Direct Mail
Branding Expertise
Branding Expertise
  • Brand Strategy
  • Naming
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Visual Communication
Video Production Expertise
Video Production Expertise
  • Commercial
  • Video Editing
  • Visual Effects

Industries

  • Nonprofit
  • Legal

Starfish Portfolio

  • Starfish - Hisense
    Branding
    Hisense
  • Starfish - Leaf Vodka
    Branding
    Leaf Vodka
  • Starfish - Weight Watchers
    Branding
    Weight Watchers
  • Starfish - Maison Kayser
    Branding
    Maison Kayser
  • Starfish - NYC
    Branding
    NYC
  • Starfish - Atlas Air
    Branding
    Atlas Air
  • Starfish - Sharp
    Branding
    Sharp
  • Starfish - AST (American Stock Transfer)
    Branding
    AST (American Stock Transfer)
  • Starfish - Juvea
    Branding
    Juvea
  • Starfish - Hearts & Science
    Branding
    Hearts & Science
  • Starfish - LiveOn NY
    Branding
    LiveOn NY
  • Starfish - WPA (Women's Prison Association)
    Branding
    WPA (Women's Prison Association)
  • Starfish - 18 Doors
    Branding
    18 Doors
  • Starfish - Navigant
    Branding
    Navigant
  • Starfish - Educational Records Bureau (ERB)
    Branding
    Educational Records Bureau (ERB)
  • Starfish - Lowenstein Sandler
    Branding
    Lowenstein Sandler
  • Starfish - ARZ
    Branding
    ARZ
  • Starfish - ADL (Anti-Defamation League)
    Branding
    ADL (Anti-Defamation League)
  • Starfish - Gallup
    Branding
    Gallup

Starfish Reviews

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  • Undisclosed

    Undisclosed

    Software Developer at IT Firm

    Graphic Design for IT Firm
    Project Type: Graphic Design
    Review Date: 17 October, 2023
    Our company needed professional graphics for our software. We partnered with Starfish and were impressed by its skilled design team, positive reviews, and cultural fit. The collaboration has been successful, with client satisfaction and profitability. Communication methods include virtual meetings and email, and Starfish's punctuality and commitment are noteworthy, leaving little room for improvement. (Source: 3rd party review platform)
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  • John Gamble

    John Gamble

    Engineering Services Manager at Spire Healthcare Group plc

    Branding
    Project Type: Brand Strategy
    Review Date: 22 September, 2023
    Starfish helped us create our new brand, including a new logo, brand identity and brand guidelines as well as a new company culture (vision, mission, values, and behaviors). Tenet undertook a thorough discovery process involving quantitative and qualitative research, data gathering, a competitive analysis, interviews of internal and external stakeholders, and surveys, which informed the creative process.
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  • Declan Alphonso

    Declan Alphonso

    Supervisor at Tervita Corporation

    Exceptional Branding experience
    Project Type: Branding
    Review Date: 22 September, 2023
    Starfish strategic approach included qualitative and quantitative research, a competitive analysis, and a thoughtful creative process -- blending art and science to deliver excellent results. The team was communicative, flexible, and timely, and they provided outstanding guidance.
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  • BOB wille

    BOB wille

    production manager at phillips manufacturing

    creating awareness for phillips ,a limelight
    Project Type: Advertising
    Review Date: 15 September, 2023
    One of the most impressive aspects of working with Starfish was their creativity and innovative approach to advertising. They didn't rely on cookie-cutter solutions but took the time to understand our unique challenges and needs. They consistently presented fresh and original ideas that helped our campaign stand out in a competitive market. From visually striking graphics to engaging content, their creativity was a game-changer.
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  • John Hussey

    John Hussey

    ceo and founder at CUDDLY

    A brand strategy for cuddly
    Project Type: Brand Strategy
    Review Date: 14 September, 2023
    Starfish agency inc did an outstanding job with thier brand strategy for Cuddly ,a fundraising and aid program for non profits .thier expertise in crafting a compelling brand identity and messaging significantly contributed to the program success .the branding they developed effectively conveyed the programs mission, thier contribution played a major role in the program's effectiveness and impact on the non profit sector.
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  • Adnan Iqbal

    Adnan Iqbal

    Investment Banker and Strategic Advisor at Montminy & Co.

    An advertising awareness for montminy & Co
    Project Type: Digital Marketing For Financial Services
    Review Date: 4 September, 2023
    When we engaged Starfish for our advertising needs at Montminy & Co., our primary goal was to revamp our brand image and increase our market visibility. We wanted to establish a stronger online presence, boost brand recognition, and ultimately drive sales growth. It was a challenging task considering the competitive landscape in our industry, but we believed Starfish could help us achieve this. and they were able to achieve it .thanks to them
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  • Jan Edgar

    Jan Edgar

    CEO at Genesis Women's Shelter & Support

    'Creating Sustainable Futures: Fostering Hope"
    Project Type: Promotional Marketing
    Review Date: 2 September, 2023
    With their promotion marketing initiative for our nonprofit organization, Starfish well exceeded our expectations. Their creative thinking and commitment made our goal more widely known, which raised interest and support. We are incredibly appreciative of their outstanding work and forward to work with them again in the future. highly advisable
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  • Muhammad Arsalan

    Muhammad Arsalan

    director and co founder at artxpro

    branding
    Project Type: Branding
    Review Date: 30 August, 2023
    Starfish's commitment to enhancing brand visibility through artxpro remains evident, making them a viable choice for businesses seeking impactful branding solutions in the digital landscape.
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  • Jorge Guzman

    Jorge Guzman

    Brand Ambassador at Vaporesso

    Illustration
    Project Type: Illustration
    Review Date: 26 August, 2023
    working with Starfish on the Illustration project for Vaporesso was an enriching experience. Their skillful illustrations breathed life into our products, their project management ensured smooth collaboration, and their unique ability to grasp our brand's essence set them apart. As we continue to innovate in Computers and Electronics Manufacturing, we would gladly partner with Starfish again to bring our visions to life.
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  • Jeremy Huffman

    Jeremy Huffman

    Director of Technology at sprout

    : Elevating Sprout's Online Presence through Strategic Branding and Web Development"
    Project Type: Brand Strategy
    Review Date: 25 August, 2023
    Starfish has an enlightening experience. Their strategic approach, creative brilliance, and commitment to delivering on time make them a valuable partner. The success of our project was a testament to their expertise in brand strategy and web development.
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  • Sateya Salman

    Sateya Salman

    strategy and planning manager at mcb bank

    branding for mcb bank
    Project Type: Branding
    Review Date: 25 August, 2023
    They not only met but exceeded our expectations with their creative prowess, project management skills, and ability to deliver outstanding results. The revamped brand image has undoubtedly positioned MCB Bank as a contemporary financial institution without sacrificing its longstanding legacy.
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  • Danni Brace

    Danni Brace

    managing director at havas people

    Elevating Havas People's Nonprofit Image
    Project Type: Branding For Nonprofits
    Review Date: 24 August, 2023
    working with Starfish on our nonprofit branding project for Havas People was a rewarding experience. They helped us achieve our goals with their creative approach, delivered high-quality work on time, and showcased a deep understanding of our mission. While there were minor areas for improvement, the overall partnership was highly successful, and we are proud of the branding transformation they facilitated.
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Starfish Team Bios

  • Founder & CEO
    David Kessler
    Founder & CEO
    Founded Starfish and renowned in the industry for his strategic acumen, business savvy, and customer focus that has driven Starfish for more than 15 years.
  • Managing Director
    Jeff Negrin
    Managing Director
    World-class integrated marketer with 25+ years of senior-level client and agency experience. Known for his strategic rigor and integrated approach.
  • Creative Director
    Vasily Davydov
    Creative Director
    Award-winning designer with 15+ years of creative experience, combining his classical art and design training with an innate sense for space to drive Starfish’s creativity.
  • Senior Designer
    Samantha Schaevitz
    Senior Designer
    Award-winning, published illustrator, designer, art director, and sculptor whose multiple talents combine with technical fluency to always deliver fresh thinking.
  • Creative Director, Writer
    Larry Goldstein
    Creative Director, Writer
    Unearths the irrefutable brand, human, cultural and category truths to create the brand idea, narrative, voice, and work. Adept at winning strategic hearts. And awards.
  • Account Executive
    Michelle Boulos
    Account Executive
    With a background in PR and digital marketing, Michelle brings skill and her experiences living across the world to add a one-of-a-kind and global perspective to her work.
  • Management Supervisor
    Grant Wood
    Management Supervisor
    A passion for client service and uncovering the true character of a brand drive long-term relationships and bring brand strategies to life for the end user.
  • Senior Designer
    Aashna Shah
    Senior Designer
    Award winning, multifaceted designer and art director whose both in-house and agency experience makes for dynamic, intentional, and well-rounded design.
  • Account Supervisor
    Spencer Kaplan
    Account Supervisor
    Driven by an endless thirst for knowledge, Spencer is always looking for ways to drive brand growth for clients and create a seamless experience for brand users.
  • Graphic Designer
    Emily Fariello
    Graphic Designer
    Highly-creative, multi-talented designer who conceptualizes thoughtful and innovative design every day.
  • Assistant Account Executive
    Jackie Coleman
    Assistant Account Executive
    Jackie brings a new meaning to the concept of intellectual curiosity with her background in advertising, accounting, and innovation.
  • Account Executive
    Rachel Gilson
    Account Executive
    Rachel’s agency experience arms her with an eye for detail, a creative lens, unrelenting curiosity, and compassion, through which she builds thoughtful brands.

Starfish Clients

  • Purolator
  • NYC
  • AST
  • Hu-Friedy
  • Principal Financial Group
  • PwC
  • Contrave
  • Avis Budget Group
  • Sharp
  • Weight Watchers
  • Dunkin Donuts
  • Arris International
  • Atlas Air
  • Guardian
  • Hologic
  • Benedictine Health System
  • Gallup
  • Lowenstein Sandler LLP
  • Premier Dental Co.
  • ABGU (American Associates Ben Gurion University)
  • ERB (Educational Records Bureau)

Starfish Awards

  • C2A Integrated Campaigns
  • 2018 Rebrand 100® Global Award