
Tourism Marketing SA
16 Mostert Road, Cape Town, 7441, South Africahttps://www.tourismmarketing.co.za
Tourism Marketing SA Overview
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Average Hourly Rate
- $40/hr
- Year Founded
- 2005
Our core philosophy is digital foundations first. Before investing in paid media or content campaigns, we ensure every client has the right infrastructure in place: a conversion-focused website, proper tracking, clean analytics, and a clear direct booking pathway. From there, we layer in demand generation through Google Ads, Meta advertising, SEO, and social media management - all aligned to the seasonality patterns and booking behaviour of the Southern African hospitality market.
TMSA's services include:
- Website design and development (WordPress, mobile-optimised, conversion-focused)
- SEO and search visibility for high-intent accommodation searches
- Google Ads campaign management and conversion tracking
- Meta advertising and retargeting campaigns
- Social media management and content creation
- Google Business Profile optimisation
- OTA strategy guidance and distribution support
- Monthly performance reporting tied to enquiries and booking outcomes
We work primarily with owner-operators and general managers who want a reliable specialist partner - not a generic agency - to drive consistent, measurable growth. Our clients value clear reporting, honest advice, and a marketing partner who understands the hospitality industry from the inside out.
TMSA is based in Cape Town, Western Cape, and serves clients across South Africa and the broader Southern African region.
More Agencies Like Tourism Marketing SA
i
Discover agencies with comparable services and expertise.
SponsoredPlacements in this section may include sponsors.
World's #1 Rated & Reviewed App, Website & Software Development Company
- New York City, New York
- Mobile App Development, Software Development, Web Development
Helping Businesses Start, Grow & Thrive Online
- Cape Town, South Africa
- Digital Services, Web Design, eCommerce Development
Building your brand, one word at a time
- Cape Town, South Africa
- Digital Marketing
Tourism Marketing SA Services
AI Expertise
- AI Automation
- AI Consulting
- Agentic AI
- Generative AI
- Predictive Analytics
Business Consulting Expertise
- Strategy Consulting
Digital Marketing Expertise
- Digital Advertising
- Growth Marketing
- Integrated Marketing
- Marketing Consulting
- Marketing Strategy
- Performance Marketing
- SEM
Managed Services Expertise
- Hosting and cloud
- Managed AI Services
Market Research Expertise
- AI Market Research
- Data Analysis
- Market Analysis
- Surveys
PPC Expertise
- Facebook Advertising
- Google Ads
- Instagram Ads
SEO Expertise
- Generative Engine Optimization
- Link Building
- Local Optimization
- On-Page Optimization
- SEO Consulting
- Technical SEO
Social Media Expertise
- AI Social Media Marketing
- Community Management
- Social Media Consulting
Web Design Expertise
- AI Web Design
- Landing Page Design
- Mobile First
- Responsive
- Website Redesign
Industries
- Hospitality
- Travel
- Recreation & Travel
- Luxury
- Boutique
Client Types
- Small Businesses
- Medium Businesses
Tourism Marketing SA Portfolio

Generative Engine Optimization
GEO & LLM Visibility Optimisation - Kunjani Villas & Wines
- Under $5K
- 12 Months
- 2025
Tourism Marketing SA Reviews
Reviews from Google Maps are available on this profile.
We are operating a professional tuna charter company based in Gordon’s Bay Cape Town. TMS helped us to grow our business exponentially. Jacques is a hands-on owner at TMS and delivers more than the expectation. We highly recommend TMS if you want to avoid people that just collect invoices. Old school meets advanced tools. Grow your future with TMS. "George Language's Review Sourced from Google
Tourism Marketing SA has been a trusted digital partner for Postma & Postma for several years.They redesigned our website and continue to manage our website hosting and email services. Whenever we need technical assistance, website support, or advice on digital marketing matters, Jacques and the TMSA team are always available to assist.We have found them to be professional, reliable, knowledgeable, and easy to work with. I would gladly recommend Tourism Marketing SA to any business looking for dependable website, hosting, and digital marketing support. "Johannes Postma's Review Sourced from Google
Jacques has been absolutely incredible to work with. From the moment we started collaborating on our company website, his professionalism, creativity, and attention to detail really stood out. He not only helped us bring our vision to life, but elevated it in ways we hadn’t even thought of. The end result is something we are truly proud of. What really sets Jacques apart is the extra value he brings. He took the time to share insightful tips and guidance on how to improve our business social media presence, which has been incredibly helpful. It’s clear that he genuinely cares about his clients’ success and goes above and beyond.I would highly recommend Jacques to anyone looking for someone skilled, reliable, and passionate about what they do. "Cleo Zieve's Review Sourced from Google
Tourism Marketing SA was a pleasure to work with. They supported Mirabelle with social media management and were always quick to assist with any technical or internet-related questions. Communication was easy, turnaround times were great, and their support made a real difference. Highly recommended. Team Mirabelle Guesthouse "Eric de Wit (Mirabelle Guesthouse)'s Review Sourced from Google
Tourism Marketing SA is an excellent digital marketing partner to work with. As a Google Ads specialist, we’ve collaborated with their team on multiple campaigns and consistently found them to be professional, organised, and focused on measurable results. Communication is clear, turnaround times are quick, and they take a strategic view of how paid search supports overall online growth.TMSA brings strong expertise in Google Ads strategy and campaign management, including account structure, keyword research, ad copy, targeting, and ongoing optimisation to improve lead quality and conversions. We’ve also worked closely with TMSA on ensuring NightsBridge booking engine tracking is correctly integrated with Google Ads so campaigns can measure real booking revenue and transaction values. Having accurate purchase/booking value signals flowing into Google Ads significantly improves conversion optimisation and bidding efficiency, which ultimately drives stronger ROI. We highly recommend Tourism Marketing SA as a trusted agency and digital marketing team. "Janno du Preez's Review Sourced from Google
Tourism Marketing SA Team Bios

Jacques Nel
CEO
Digital marketing executive with 25+ years of experience, including 20+ years in hospitality marketing since 2005. Founder of TMSA and several prior digital agencies. Stellenbosch University graduate with a post-grad in Digital Marketing from IDM Manchester.


