Experiences people actually desire

1349 Larkin Street, San Francisco, California 94109, United States

Traction Overview

Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
Average Hourly Rate
Year Founded
Traction is a creative agency that is very good at uncovering insights about your customer and connecting them to the work we produce for your brand through branding, advertising/content and digital experiences.

Insights are critical for producing work that drives business results because today's customer is not just harder to reach, they are actively taking steps to ignore your marketing. The reason Traction exists is to create work that people actually want to consume.

Our core competencies are branding, advertising and web design. We have in-house capabilities for strategy, creative, media, web development and analytics.

But what sets us apart is how we've created an integrated method of working that ensures ideas are always driven by insights.

It's a formula that works. Over the past few years, Traction has been a 4-time finalist for iMedia Small Agency of the Year and has won Small Agency of the Year awards from both Advertising Age and the Business Marketing Association. We were proud to be named the #1 Creative Advertising Agency in the US by Agency Spotter in 2018.

1349 Larkin Street, San Francisco, California 94109, United States

Traction Services

  • 360° Digital Agency Services
  • Branding
  • Logo Design
  • Graphic Design
  • Advertising Agency Services
  • Creative Agency Services
  • Web Design
  • User Experience
  • Digital Marketing
  • Integrated Marketing
  • Content Marketing
  • Market Research

Traction Team Bios

  • CEO / Partner
    Adam Kleinberg
    CEO / Partner
    Adam and his partners founded Traction in 2001 on the principle that doing great work is easier with people you like and admire. 18 great years and a full trophy case have borne out this philosophy. Adam has published thought pieces in Ad Age, Forbes, Entrepreneur, Mashable, and a variety of others.
  • ECD / Partner
    Theo Fanning
    ECD / Partner
    A founding partner of Traction, Theo has been concepting, designing, and creating digital advertising and great experiences for brands including Apple, Charles Schwab, Getty, Lenovo, RedBull, Robert Half, Shutterfly, Salesforce, Ticketmaster, and Virgin Mobile for over 20 years.
  • Technology Director / Partner
    Paul Giese
    Technology Director / Partner
    For the past decade and a half Paul has been mixing 2 parts goals, 1 part requirements, and 3 parts design to construct functioning digital experiences for brands such as Apple, Adobe, Bank of America, California Bank & Trust, Bonny Doon Vineyards, and SalesForce.
  • Client Services Director
    Sidney Burrows
    Client Services Director
    Sidney oversees client relationships on premier accounts at Traction. Having spent time on both the agency and client side he is an expert at understanding, navigating, and managing client needs, expectations, and realities. Prior to Traction, Sidney was a VP e-Commerce Product Manger at BofA.
  • Senior Strategist
    Lauren McGehee
    Senior Strategist
    As one of the bigger brains at Traction, Lauren makes sure everything we do has a damn good reason to exist. As the champion for the consumer, she steers our discovery and research to insure that we have relevant insights into our audiences’ behavior and desires.
  • Finance Controller
    Ginger Piscitello
    Finance Controller
    Ginger has over 15 years’ experience in keeping agencies financially healthy. Prior to Traction she spent several years as CFO of Black Bag Advertising and was instrumental in their acquisition and transition to Essence Digital, where she remained for another year.

Traction Clients

  • Apple
  • Adobe
  • McCormick & Co.
  • California Bank & Trust
  • Provident Credit Union
  • Intermedia
  • Dolby
  • Cal Flowers
  • Lenovo
  • Gourmet Garden
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