Traction

We've taken the bloat and ego out of the agency model to give you affordable access to senior talent. Our zero-waste structure and AI marketing leadership help enable us to solve your toughest marketing challenges—fast. 

We unify brand and performance through expertise in data and AI, deep emotional understanding of your audience, and powerful creative talent to penetrate culture, build brand, and drive growth. 

Our Liquid Workforce is our secret weapon. We provide the very best talentmany with brand-side experiencefrom our Liquid Workforce talent collective of over 250+ creatives, strategists, media planners, developers and mar-tech consultants. This delivers a ton of value to our clients who get more senior people for the same price.

We approach our work with an in-house disposition. 78% of brands say capability building is very important, but only 5% have the capabilities they need. We meet in-house teams where you are to fill the gaps and accelerate your marketing.

We've built our business around a portfolio of capabilities that empower you to penetrate culture while delivering amazing, personalized experiences. Our journey-driven approach begins empathy, ends with testing, and marries data with creativity every step of the way. This is the foundation of our approach to infrastructure, media and creative development.

A unique differentiator for Traction is The Futureproof Project, a community of 200+ senior marketers from important brands that Traction manages with a mission to help one another turn emerging technology into competitive advantage. This gives us unprecedented insight, knowledge and talent that can help you on your AI marketing transformation journey.