Q: What are the best video marketing agencies in the US?

The best video marketing agencies in the US are: <ol> <li><a href="/agency/profile/brafton" target="_blank" rel="follow noopener">Brafton</a> <ul> <li>4.6 stars on DesignRush (3 reviews)</li> <li>4.5 stars on Google (20 reviews) </li> <li>Top clients: Canva, Epson, MIT, Stanford University</li> </ul> </li> <li><a href="/agency/profile/awakened-films" target="_blank" rel="follow noopener">Awakened Films</a> <ul> <li>5.0 stars on Google (114 reviews) </li> <li>Top clients: Oprah, CBS, Entertainment Tonight, Bed Bath &amp; Beyond</li> </ul> </li> <li><a href="/agency/profile/umault" target="_blank" rel="follow noopener">Umault</a> <ul> <li>5.0 stars on Google (7 reviews)</li> <li>Top clients: MassMutual, Nuance, Samsung, Deloitte</li> </ul> </li> <li><a href="/agency/profile/no-good" target="_blank" rel="follow noopener">NoGood</a> <ul> <li>4.2 stars on Google (10 reviews) </li> <li>Top clients: Nike, TikTok, Amazon, Opera</li> </ul> </li> <li><a href="/agency/profile/adventure-media-group" target="_blank" rel="follow noopener">AdVenture Media Group</a> <ul> <li>4.9 stars on DesignRush (21 reviews) </li> <li>4.9 stars on Google (168 reviews)</li> <li>Top clients: Asurion, Forbes, NASDAQ, Asurion</li> </ul> </li> </ol>

Question 1

What is a video marketing agency?

Accepted Answer

A video marketing agency is an agency that creates different types of video content for promotional and marketing purposes. It aims to assist businesses and their internal marketing teams with the pre-production, filming, and editing of video materials that are later shared through various media and online channels.

These agencies help clients build brand awareness, promote products and services, improve recruiting efforts, train internal staff, etc. at a fraction of the cost of hiring an in-house marketing team, especially for short-term projects.

Question 2

What does a video marketing company do?

Accepted Answer

A video marketing company is responsible for scripting, shooting, and editing videos of different lengths and styles for its clients' educational and advertising purposes. These specialized providers leverage technical expertise and creative storytelling to produce compelling video content that engages audiences, drives conversions, and elevates brand visibility.

Video marketing agencies are proficient in producing a range of video content types, including:

Interviews: Video interviews conducted with company stakeholders or employees that promote company culture and work environment
Video testimonials: Testimonials from company clients that serve as social proof of successfully delivered project
Company videos: Video materials that educate the audience about the company’s history and capabilities, and can attract investors or new employees
Product videos: Videos about product functionalities and use cases
Animated videos: Various types of 2D and 3D animations
How-to videos: Explainer videos that help users learn how to use products, features, or become familiar with different interfaces
Commercial videos: Short-form advertisement videos used for promotional purposes in the media
Videos for web pages: Short video content for homepages or landing pages

Other key services of these specialized agencies include:

Video strategy
Devising data-driven marketing plans to effectively target audiences and achieve business objectives
Animation & motion graphics
Designing dynamic animations and graphics to simplify complex ideas, stimulate engagement, and enhance storytelling
Social media video content
Producing platform-optimized videos for channels like Facebook, Instagram, TikTok, and YouTube to grow brand presence
Live streaming & webinars
Capturing real-time video footage with customized setup and high-quality visuals to propel audience interaction during live events
Video SEO
Optimizing video content for search engines to improve discoverability, rank higher on platforms like YouTube, and drive organic traffic
Data insights & performance analytics
Tracking video campaign performance and metrics like viewer engagement and return on investment (ROI) to refine strategies and maximize impact
Conversion Rate Optimization (CRO)
Applying captivating video calls-to-action and user experiences to drive clicks, subscriptions, and purchases
Reputation management through video
Producing video content to shape positive brand sentiment, respond to feedback, and improve online reputation

Question 3

What are the roles and responsibilities of video marketing agency team members?

Accepted Answer

Video marketing agency team members have different specialties and expertise, such as project management, digital strategy, storyboard and copywriting, graphic design, and many others, to ensure the quality and success of every video project.

The roles and responsibilities of video marketing agency team members are the following:

Project managers: People who provide communication between the client and the rest of the video marketing team and are responsible for project milestones, timelines, and deliverables
Digital strategists: In charge of developing the design and distribution concept for each video campaign and creating a promotional strategy
Storyboarders and copywriters: Responsible for writing video scripts and choosing the right messaging
Videographers and editors: Professionals who film videos on set and locations and edit them afterwards
Graphic designers: Team members who create supporting visual materials such as web design images, print designs, ads, social media images, etc.
Motion graphic designers and animators: Experts in creating motion graphics, animations, and other visual assets that enhance video materials
Digital marketers: In charge of creating campaigns to promote videos via email, social media, offline marketing, etc.

Question 4

How much do video marketing agencies charge for their services?

Accepted Answer

Video marketing agencies typically charge between $2,000 and $50,000 for their services, with the final cost depending on several key factors, such as project complexity, length, production quality, pre-production, and crew size.

Here is an average cost breakdown for video marketing agency services:

Live demos and tutorials: $1,000-$3,000 per minute
Digital demos and tutorials: start at $22 per 10 minutes on top of live video costs
2D vector animations: $7,000-$10,000 per minute
Whiteboard animations: $1,500-$15,000+ per minute
Motion graphics: $500-$10,000+ per minute
Slideshow presentation videos: $100-$500 for 10 slides
Explainer videos: $500-$2,000+ per minute
Educational videos: $2,000-$10,000 per minute
How-to videos: $300-$3,000 per minute
Instructional videos: $1,500-$10,000 per minute
Tutorial videos: $100-$5,000 per minute
Documentary videos: $1,000-$10,000+ per minutes
Training videos: $1,000-$10,000 per minute
Lecture videos: $500-$5,000 per minute
Marketing videos: $2,500-$50,000+ per minute

The top 50 video marketing agencies on DesignRush charge an average of $144 per hour. Roughly 15% of the agencies accept projects under $1,000, making them ideal for startups, small businesses, and local brands with limited resources. Meanwhile, 1.5% require a minimum budget of $50,000, offering high-end, full-service video marketing solutions for established companies, large-scale enterprises, and projects that require advanced techniques, state-of-the-art equipment, and specialized expertise.

Question 5

Why should I hire a video marketing agency?

Accepted Answer

You should hire a video marketing agency to ensure that you get high-quality video content delivered quickly and tailored to your target audience. This specialized agency handles every aspect of video marketing to convey your vision into visual narratives with cohesive branding.

Beyond assistance with content production, video marketing agencies can:

Deliver a quick turnaround by assigning a dedicated team focused solely on your video project
Produce videos in different formats and styles and oversee the entire process from scripting to editing
Tailor your video's format, length, and style for specific channels like YouTube, Instagram, and Facebook
Provide access to professional-grade equipment for superior production quality
Help you avoid expenses for equipment, actors, props, and locations, as these agencies have these resources readily available
Produce video content that resonates with target audiences and drives increased clicks, shares, and conversions
Scale your video marketing efforts with specialized expertise and resources to expand your reach without overwhelming your team
Maintain consistent branding by aligning messaging and visuals across all video formats and platforms
Optimize video campaigns to amplify impact and maximize ROI

Success story

To highlight the practical benefits of hiring a video marketing agency, our agency experts have selected the following case study from MeanPug:

Challenge: Burner Prudenti Law tasked MeanPug with crafting a bold, forward-looking visual identity while maintaining appeal to the firm's established audience, comprised largely of older, high-net-worth individuals. The key challenge was finding a balance between the company’s traditional values and a modern perspective.
Solution: MeanPug deployed a multifaceted strategy covering branding and promotion. Beyond the new brand identity, including a redesigned logo, website, and website features, the agency produced a series of commercials for traditional and digital platforms alike, including TV, social media, and the web. SEO, PPC, and content strategies were also implemented to boost visibility.
Results: Cumulatively, these marketing efforts resulted in a 273% increase in organic contact form conversions and a 16% rise in organic traffic. Additionally, there were 92 new keywords in the top 3 search results and 830 new backlinks, reinforcing the firm’s regional authority.

Question 6

How do I choose the best video marketing company for my business?

Accepted Answer

You can choose the best video marketing company for your business by following these steps:

Identify your needs and goals
Determine the type of video content you need — brand videos, product explainers, or ads — and define the goal of the service, be it to educate people about your company, attract clients, or provide customer training.
Find the right expertise
Most video marketing companies specialize in a certain type of video, like brand or advertisement videos. Check out DesignRush’s agency directory and look for a company with a portfolio that reflects your needs.
Set a budget
Determine the amount you can invest in the video marketing campaign, including the promotion.
Review agency experience
Ask for a portfolio of relevant work, case studies, reviews, or clients you can contact for feedback. Many agencies on DesignRush feature solid portfolios and have excellent reviews, so you can find ideal candidates in our agency directory.
Evaluate their range of services
Inquire whether the agency covers services like concept development, scriptwriting, production, and post-production to make sure it can comprehensively accommodate your video production needs.
Assess creative processes
Evaluate an agency’s ability to generate creative ideas that align with your brand and message. Does it have strong storytelling ability? Crafting compelling narratives is essential for engaging videos.
Ask about the promotion strategy
Find out if the agency provides video promotion and which channels it plans to use.
Consider project management and communication
Discuss how the agencies manage timelines, provide updates, and incorporate feedback to ensure a smooth collaboration.
Assess technological capabilities
Check whether the agencies use professional-grade equipment, software, and techniques to determine the quality of the output they can deliver.
Shortlist potential partners
Narrow down options to agencies that align with your criteria. Send requests for proposals (RFPs) to compare expertise and deliverables.
Review contract terms
Examine contracts for clarity on costs, timelines, revisions, and exit clauses to avoid misunderstandings.
Choose the ideal partner
Select the best-suited agency and establish all project development processes.

Need help finding the best video marketing agency for your business? Visit our Marketplace and share with us your project details. We will examine our vast agency directory to make a shortlist of the best companies that meet your requirements, free of charge.

Question 7

How do I find the best video marketing agency on DesignRush that fits my budget?

Accepted Answer

You can find the best video marketing agency on DesignRush that fits your budget by using our directory filters. Shortlist the agencies by choosing from those that can cater to projects from $1,000 to above $50,000 based on your budget.

Low Budget: 1k above	Incrementors Web Solutions Marketing Deck Brandefy
Mid Budget: 10k above	Galago Colormatics Linkup Studio
High Budget: 50k above	PreApps La Visual Media Logic

Browse through our agency directory to view agency profiles by location, area of expertise, client reviews, industries catered to, team size, pricing, and hourly rates. This allows you to comprehensively compare video marketing agencies and select the ideal fit for your project.

Question 8

What are the key success metrics used in video marketing?

Accepted Answer

The key success metrics used by video marketing agencies include the following:

Engagement
The total number of comments, likes, and other types of engagement with the video
View count
The number of people who watched the video
Average view duration
The average time a viewer spent watching the video
Play rate
The number of people that clicked to start the video (not counting autoplay)
Shares
The number of shares on social media channels
Click-through rate
The number of people who clicked the call-to-action button in the video
Follower/subscriber growth
The number of new followers and subscribers gained after the video launch
Conversion rate
The number of people who completed the desired action (purchased a product, signed up for a newsletter, left their information, etc.) after watching the video

Question 9

What red flags to watch out for when hiring a video marketing agency?

Accepted Answer

When hiring a video marketing agency, watch out for these red flags:

Unclear service scope
Be wary of agencies that don't clearly define their video marketing services. Ambiguity in deliverables, timelines, or production standards can lead to unmet expectations and disputes.
Lack of proven expertise
Avoid agencies without a portfolio of successful video campaigns, client testimonials, or case studies. A weak track record may suggest limited experience or lack of industry-specific expertise.
Ineffective communication
Agencies that are unresponsive or provide infrequent updates on production and campaign performance can lead to significant misalignment, missed deadlines, and unnecessary setbacks.
Vague pricing structures
Steer clear of agencies with unclear pricing or hidden fees. Transparent pricing will allow you to budget effectively and avoid financial disagreements.
Unrealistic promises
Beware of agencies that claim to deliver instant viral videos or overnight engagement boosts. Effective video marketing requires a strategic approach and consistent effort to achieve sustainable results.
Rigid service agreements
Avoid agencies that lock you into inflexible contracts, which might limit your ability to scale campaigns or pivot strategies as your needs evolve. Look for adaptable contracts whose terms can be adjusted upon need.
Inconsistent team stability
High turnover within an agency can disrupt your project, leading to inconsistencies in video quality and strategy execution. Stability in the team ensures reliability and continuity.

Question 10

What questions should I ask video marketing agencies before hiring one?

Accepted Answer

Before hiring a video marketing agency, you should ask questions about its relevant experience, the types of videos it specializes in, team size and expertise, promotional strategy, etc. Here are some questions to consider:

Its Relevant Background

How many years of experience do you have in video marketing?
Do you have a portfolio of relevant video marketing projects?
Which video types do you have expertise in?
Do you have any awards or recognition for your work?
Have you worked with clients from my industry before?

Its Services and Processes

How do you tailor a video to a specific target audience?
What media channels do you create video content for?
Do you do animations?
What is your video production process?

Related to Your Project

How do we define project milestones? What happens if they are not met?
Will you provide the script or should my internal marketing team do it?
How many people will be on the project? What are their roles?
What metrics will you use to define the success of the video campaign?
How often will you provide us with status reports and relevant metrics?
What is the expected deadline to successfully deliver the video? What happens if the project is late?
What is the planned budget? Are there any additional costs we can expect?
What kind of support can you provide after the project is finished?
What video format do you think will suit my needs best?

Question 11

What are the best video marketing agencies in the US?

Accepted Answer

The best video marketing agencies in the US are:

Brafton
- 4.6 stars on DesignRush (3 reviews)
- 4.5 stars on Google (20 reviews)
- Top clients: Canva, Epson, MIT, Stanford University
Awakened Films
- 5.0 stars on Google (114 reviews)
- Top clients: Oprah, CBS, Entertainment Tonight, Bed Bath & Beyond
Umault
- 5.0 stars on Google (7 reviews)
- Top clients: MassMutual, Nuance, Samsung, Deloitte
NoGood
- 4.2 stars on Google (10 reviews)
- Top clients: Nike, TikTok, Amazon, Opera
AdVenture Media Group
- 4.9 stars on DesignRush (21 reviews)
- 4.9 stars on Google (168 reviews)
- Top clients: Asurion, Forbes, NASDAQ, Asurion

Best Video Marketing Companies

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