Paperless Post

Paperless Post is an ecommerce company known for their high-end digital invitations and announcements. Their stunning designs and customizable options have helped them stand out from other online stationery brands.

The Paperless Post mobile app allows users to browse and customize cards from hundreds of different templates for nearly every conceivable occasion.

Upon opening the app, users are shown reminders about upcoming holidays, and encouraged to tell them app which holidays they celebrate in order to be reminded when it’s time to send a card or invitation in honor of that holiday. Users can design cards and schedule them for future dates.

The homescreen of the app also prompts users with seasonal favorites, such as summer-themed invitations. Users may also scroll down to browse cards from the most popular categories, such as birthday cards, wedding save-the-dates, and baby shower invitations. This navigation is done via a highly visual card layout that mimics the style of many of the brand’s product offerings.

Once a card or invitation template is selected, the app offers users the ability to fully customize their selection. Users can edit text, typography, backdrop, and color, all from a simple, intuitive interface. The interface clearly indicates any costs associated with changes, and makes switching back and forth easy.

The design of the app is highly stylized, aligning well with the aesthetic of the brand. A black menu with white iconography runs along the bottom of the screen, giving users access to their invitations, both received and sent.

Paperless Post is a best app design in the e-commerce & retail industry.