Standout Features:
- Arrowhead “G” icon
- Custom ampersand in wordmark
- Flexible color system for multiple contexts
For Insure&Go, a multi-award-winning travel insurance provider, the Sydney-based agency Percept Brand Design was tasked with creating a new visual identity.
The logotype uses a clean, modern sans-serif typeface with a bolder, geometric ampersand placed at its center.
The ampersand is uniquely stylized with an angular and forward-leaning shape, which breaks from the smooth, rounded forms of the other letters.
This typographic intervention creates a clear focal point within the wordmark. It gives a visual emphasis to the brand’s dual promise: to “Insure” and to let you “Go.”
The sharper edges of the ampersand also echo the arrow motif in the icon.
The main icon for the brand is a stylized letter "G" turned into a circular arrow. It's a very clean and simple design that works seamlessly as a standalone mark. It’s perfect for digital applications, such as app icons or a website favicon. Its simplicity also ensures excellent legibility across all sizes.
Additionally, its different color pairings are a great way to give the brand a lot of personality. These bright and energetic colors are a perfect match for a modern travel brand.
This adaptive palette system also allows the logo to maintain strong visibility and mood alignment across different media and campaign contexts.
For instance, the fresh and contemporary hues also avoid the overly corporate blues and grays that are typical of insurance logo designs.
A 2020 StudyFinds poll revealed that for 75% of consumers, a logo's design can be the deciding factor in a brand's success.
As such, Percept Brand Design's logo for Insure&Go is an exemplary case of restrained, strategic branding that's paramount in a competitive market.
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