Sweet Cherry Baking Co.

Standout Features:

• Bold text
• Two cherries in the middle
• Solid and expressive colors

315 Designs employed the principles of color theory in creating a simple yet assertive logo for Sweet Cherry Baking Co.

From afar, the design resembles a donut, with a hollow space in the middle and a red circular border. This is a creative way to resonate with the brand's sweet tooth market.

The brand name sits on the red circle with a bold, all-uppercase font. Then, the agency added two cherries in the middle, right at the hollow space, complementing the brand name.

At first glance, this logo design might look simple to some, but it is effective. In color theory, a vibrant red evokes a sense of joy and stimulates the appetite, which is why it’s a common color in the F&B industry.