Packaging Designed by
Charlotte Day Charlotte Day

12 Days of Christmas

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12 Days of Christmas Packaging Design by Charlotte Day
LUSH’s 2025 12 Days of Christmas gift set, designed by Charlotte Day, reimagines the classic carol through lush, hand-painted partridges, pear trees, and winter florals. Rich jewel tones and layered botanicals wrap the reusable box, pairing festive storytelling with sustainable, keep-worthy packaging rooted in LUSH’s handmade spirit.
Numbered doors reveal daily holiday surprises
Numbered doors reveal daily holiday surprises
Botanical gift box with ribbon and gold foil title
Botanical gift box with ribbon and gold foil title
This website uses a colour palette of 4 colours
  • #016042
  • #1975AA
  • #F43B96
  • #D8AF52
Technologies & Tools
Description
Team Behind the Design

Charlotte Day is a London-based illustrator and pattern designer specializing in intricate botanical work. Trained with the Royal Horticultural Society and holding a Master’s in Textile Design, she possesses over 15 years of experience.

Her process combines traditional hand-painted techniques with digital evolution to create distinctive patterns for global publishing and premium packaging projects.

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