The photos are the real highlight of Cello’s packaging. The rest of the design is clean and easy to read. Bold, white typography stands out against the grain of the soil in the photo. The soil type is italicized, and it features more flair than the basic sans serif font that displays the brand name and slogan.
Overall, the design is mainly emphasizes stunning photography that makes Cello stand out among their competitors. While other competitors may try to use their containers as an educational tool to bombard consumers with information, Cello uses their packaging to create inspiration instead.
Cello Garden Soils is a top packaging design in the Agriculture industry.