Monarca London Dry Gin

Standout Features:

• Power-evoking symbols
• Embossed brand name
• A king going into battle

Monarca London Dry Gin sought ways to overcome domestic competition and eventually start exporting. So, Meison Studio developed one of the best bottle label designs, supporting the brand's vision.

The brand name is the central figure of the design, so it’s embossed in thick white letters with increased spacing in the center of the label. Building further on the brand’s name, the agency used visuals and symbols representing monarchs and their power.

The blue label encompasses a translucent white delineation of a king wielding his sword into battle. Another element that supports the king’s power is the stylish gold outlines, typography, and crown-inspired logo.