Standout features:
- Unpredictable, surreal designs
- Absurd character collages
- On-brand messaging
Pure Nosh is a British brand of multi-flavored, handmade tofu chips. Slice Design branding company is behind this product’s package design whose aim was to convey its “tantalizing range of snacks.”
The agency used the brand’s slogan “Don’t take life too seriously.” to create packaging that reflects the brand’s cheeky nature. Each packaging design corresponds to four individual flavors with its own personality and use of zany collages that “mirrors the surprising combination of tofu and snacking.”
The four different designs feature four distinct central characters reminiscent of Terry Gilliam’s work in Monty Python – an iconic and quintessentially British TV series famous for its absurd and unexpected humor.
These characters have faces of different people and/or creatures pasted crudely onto a body of something or someone radically different.
The background is a collage of sorts — various elements irreverently presented in different styles. The flavors also have distinct colors while the brand name stands atop in unique, script-like typography.
Pure Nosh package design is deliberately “noisy” to go against the wave of current minimalist trends.
