Print Designed by
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DASHI Ramen

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DASHI Ramen Print Design by Super Studio
DASHI RAMEN transforms everyday takeaway into a bold graphic statement through oversized typography and abstract noodle motifs. By prioritizing high-contrast color and repeatable illustrative elements over literal food imagery, the system creates immediate street-level visibility while maintaining a cohesive identity across posters, apparel, and packaging.
Oversized wordmark commands urban attention
Oversized wordmark commands urban attention
Noodle motifs unify print and apparel
Noodle motifs unify print and apparel
This website uses a colour palette of 4 colours
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Description
Team Behind the Design
  • Agency: Super Studio
  • Client: DASHI RAMEN
  • Category: Print Design — Food & Beverage
  • Location: Trois-Rivières, Canada
  • Project Brief: Develop a cohesive print design system that clearly communicates the product offering, strengthens street-level visibility, and builds brand recognition through typographic impact and graphic consistency.

Food and beverage print design often relies on literal food photography, yet Super Studio adopts a more structural, illustrative perspective.

DASHI RAMEN succeeds by deconstructing the textures of the product into bold typographic experiments that prioritize high-impact visibility and brand recognition.

  • Typographic Identity: Oversized, rounded letterforms function as the primary storytelling device by mirroring the softness and volume of noodles. I believe this allows the wordmark to behave as a versatile graphic element that remains legible across fast-paced urban environments.

  • Noodle-Inspired Language: Wavy lines and spiral motifs abstract the idea of steam and noodles to reinforce product association without photography. I find this repeatable graphic shorthand especially effective for maintaining a consistent voice from loyalty cards to large-format outdoor signage.

  • Appetite-Driven Color: The restrained palette of warm reds and off-whites creates an immediate visual punch while nodding to traditional ramen cues. I think these color choices ensure the printed materials feel contemporary and brand-forward while maximizing street-level contrast.

  • Touchpoint Consistency: The repetition of type and layout structure ensures every surface, from tote bags to storefronts, serves as brand reinforcement. I appreciate how the unified system turns functional print items into a cohesive visual experience rather than a collection of isolated decorations.

What Brands & Designers Can Learn from DASHI RAMEN

1. Let Typography Become the Product Metaphor

Oversized, rounded letterforms mirror the softness and volume of noodles, turning type into a storytelling device. When typography reflects product qualities, it becomes both expressive and highly functional.

2. Build a Repeatable Graphic Language

Abstract noodle- and steam-inspired motifs create a flexible visual shorthand across formats. A consistent graphic system strengthens recognition from small printed items to large urban signage.

3. Design for Visibility in Real Environments

High-contrast colors and bold forms ensure immediate impact at street level. Print design performs best when it prioritizes clarity and memorability in fast-moving, real-world contexts.

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