Standout Features:
- Two models
- Constant movement
- Product close-ups
Another best product video on our list is an ad for Callaghan Shoes. Created by La Mar Sala Studio, this video follows two models enjoying their day on a barren, concrete terrain with an adventurous, fast-paced background tune. (Look for more compelling videos with amazing background music here.)
The frames intertwine between shots of the male and the female model, each gazing at the camera, sometimes standing but mostly in motion. While the models seem like the main visual element of the video, they subtly switch between different pairs of shoes, and we frequently see enticing shoe close-ups.
Additionally, the agency used blue skies and gray concrete as unintrusive backgrounds. It lets the audience focus on the models who maintain the viewers’ attention with different clothing sets and are supported by diverse motion segments.
