Standout Features:
- Realistic fluid simulations
- Dark-themed background
- Simple yet effective product promotion
For the global release of IGORA ColorWorx, Propspekt Agency produced a 3D video promo of the brand’s newest inter-mixable hair dyes. Like the products’ rich and vibrant colors, the visuals are stunningly captivating!
In the 30-second ad, we see each shade of IGORA properly showcased through computer-generated simulations.
The editors outdid themselves in making these fluid animations super realistic. Viewers get to see the vibrance of every variant in full color, plus the exact consistency of the hair dyes. It’s like looking at a well-crafted beverage ad!
The spectrum of colors against a pitch-black background also created the perfect contrast between bright and dark themes. The producers also didn’t forget to tease the packaging design of the new range by molding the fluid simulations into their actual containers.
All in all, this video is a masterclass in 3D modeling and product animation!
