Knauf

Standout Features:

  • Stylized “K” symbol
  • Creative collage art
  • Clean and fluid graphics

Domino Communications’ ad for Knauf balances brevity and impact. It showcases the brand’s extensive product range while asserting its industry leadership.

The video is set against a calming light blue backdrop, where a large "K" glyph carved from concrete is the visual centerpiece. Initially, the glyph appears in a subdued gray but quickly comes to life through vibrant tile ornaments.

These collage elements infuse the glyph—and, by extension, the brand—with a sense of creativity and versatility.

In addition to the static elements, the video incorporates transitions and text graphics into its product presentation. These elevate the viewer's understanding of Knauf's ability to transform ordinary spaces into beautiful environments.

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