Standout Features:
- Rhythmic editing and a lyrical hip-hop narrative
- Retro-inspired typographic overlays for key messages
- Aspirational lifestyle vignettes targeting specific audiences
The commercial for Premium Preps, a New England meal delivery service, is a high-energy piece by EntreDupe Productions. The aesthetic is fast-paced and motivational, designed to mirror the lifestyles of its customers and position the service as a key tool for health goals.
The narrative is uniquely delivered through a custom hip-hop track with employee-performed rap vocals. The editing is precisely timed to the beat, with quick cuts between scenes like food preparation and fitness activities. This creates a polished, professional feel and a high-energy, productive brand association.
Key messages are displayed using on-screen text overlays in a distinctive, retro serif typeface. "FRESH INGREDIENTS" and other benefits appear with colored outlines and shadow. This stylistic contrast makes the text pop against the modern video, enhancing readability and recall of the main selling points.
Aspirational lifestyle vignettes showcase customer types like fitness enthusiasts and busy professionals. This visual storytelling technique demonstrates the product in action within relatable yet aspirational contexts. The use of split-screens efficiently broadens the appeal across different target groups simultaneously.
Premium Preps underscores that a successful modern commercial often tells a story that feels more like entertainment than advertising. The blend of a catchy hip-hop narrative, memorable visuals, and targeted lifestyle showcases creates a powerful and persuasive piece of marketing that effectively drives brand recall and consumer interest.
The power of such a well-executed video to drive results is why an overwhelming 93% of marketers report that video marketing provides a strong ROI.
