Standout Features:
- Animated 2D illustrations
- Characterized visual storytelling
- Conversation bubbles and pop-ups
Commercial Satellite Sales (CSS) offers a convenient media management solution to community managers: the Community Channel.
Knowing that it’s perceived to be quite a techy tool, Grow Animation Studios created an easy-to-digest video explainer that walks the audience through the entire interface. Within a minute and 20 seconds, they managed to explain everything so concisely!
The designers featured one main character for the entire sequence, which instantly puts the viewer in the community manager’s shoes. It progresses into multiple scenes showing how the Community Channel works while highlighting its benefits at the same time.
They used 2D illustrations to make the graphic images instantly recognizable and visually appealing. They also added text bubbles and pop-up descriptions, which made the discussion much more relatable.
Plus, they took the brand’s yellow-and-blue color combo and integrated it into all the visual elements. A huge check to consistency and cohesiveness!
