Standout features:
- Suspenseful music
- Club-inspired atmosphere
- Portrait orientation
Clocking at just 15 seconds, The Fashlete Fitness Apparel IG ad, pumped out by High Arc Media, is a textbook example of how a fitness brand should be marketed. It’s fast-paced, sleek, and stylish. While the training itself can be a long and tiresome process, choosing an ideal brand to accompany you to the gym shouldn't be at all.
The choice of music and neon lightning blur the line between training and partying in the (recreation) club. Frankly said, both can be an ideal opportunity to show off some muscle.
Although a portrait orientation is almost a given for an Instagram ad, the vertical style of the video makes it look as if it was filmed on the phone, which further strengthens the idea of being active and always on the move.
