Standout Features
- Animated header
- Before and After slider
- On-brand color choice
Advocate Construction is a Colorado-based company that specializes in residential and commercial roofing services and/or insurance claims.
To strengthen the brand’s position and turn its name into a synonym for quality, Advocate Construction hired Direct Line Development to craft a simple, yet attractive and modern-looking website.
The first thing users will notice upon landing is the animated header that tells a story about the company’s mission. The commanding red/orange (usually associated with roof tiles) combined with dark blue is a modern combo that adds a lot of contrast and implicit movement, especially with the ample negative space in the background.
Scrolling down, the positioning of different modules is clearly carefully thought out. Various design elements on every page are placed in such a way that makes it easy for both visitors and Google’s crawlers to browse the site effortlessly.
Aside from the aforementioned features, what stands out the most are several bright CTA buttons that, among other benefits, promise users a free inspection – a tempting offer that is sure to lure in new customers.
