I Am Not A Virus

Standout features:

• A collage of striking videos above the fold
• Detailed mission messaging
• Minimal use of visuals and graphic elements

I Am Not a Virus is an initiative for better treatment and a call to end the discrimination against Asian Australians and Asians living in Australia in the times of COVID-19. Web designers Ken Mah, Ihsan Atkia and Kevin Bathman have created a striking website that informs the public of this negative social occurrence, confronting stereotypes and long-standing racism.

The website pulls no punches and deliberately disturbs the audience to shake it out of its complacency. A video collage above the fold mixes displays of Asian contemporary art, promotional videos that address this social malaise and real-life videos of racial abuse and attacks.

A lengthy message about the website’s mission and the reasons behind it use large black fonts against a white background with certain elements in popping vermilion. Big CTAs in the same hue, with a mouse hover enlargement effect, point the visitors to view new works in development or report their own incidents.

The sticky main menu navigation shrinks as soon as the user scrolls, freeing up more space for content while still being prominent.