Standout features:
- Gradual change of background
- Interactive elements
- Large, bold typography and high-res visuals
“Ich Hasse Die Nature” or “I Hate The Nature” is an artistic pilot project. Designed by Gravik, the website is a virtual canvas and a major building block for the digital transformation of the Klassik Stiftun Weimar, one of the largest and most significant cultural institutions in Germany.
Essentially, the website is a virtual version of the opening exhibition at the Schiller Museum with unique exhibits and 3D representations of death masks and the complicated synergy/conflict of the human race and nature.
Since the relationship in focus is inherently tactile, the website opts for interaction. Just like any quality art, it requires a strong reaction. It is a unification of traditional and contemporary and every feature is an extension of the exhibition itself.
Drawing from the 18th-century German literary movement Sturm und Drang (storm and stress) that the poet Schiller wholeheartedly championed, it deconstructs the overwhelming force of nature.
In this complimentary contrast, the beauty of decay is seamlessly translated into the web design as well. Scrolling down, the color palette gradually changes, while the content commands attention with bold, defiant messaging and typography.
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