Standout Features:
- A product-centered design
- Artistic and gentle
- Unintrusive copy
Allali Ilies developed a concept that reimagines the black-and-white website design for the Craighill puzzle line called Impossible. Despite essentially being an eCommerce website, the designer placed the beauty behind the craftmanship in the center of attention.
The minimal layout features positive space and various puzzle shapes and sizes, emphasizing their decorative potential rather than presenting them as a casual item in your basket.
This layout promotes the puzzles’ artistic element, prompting the viewer’s delight towards the engineering and design that made them. The way the puzzles are presented adds an air of luxury, reinforced with imaginative short copies that describe rather than aggressively sell, serving as a stylish addition to the craftsmanship value of the items.
