Standout Features:
- Interactive symptom-based navigation
- Clean, action-oriented UI layout
- Expanded provider and location directories
Orthopedic One, the largest physician-owned orthopedic practice in Ohio, partnered with ForeFront Web to improve its online experience and align with its reputation for world-class care. The new website serves as a patient resource and brand showcase, distilling a wide range of services into a clean, navigable interface designed around trust, ease, and access.
Its stellar feature is the interactive “What Hurts?” module, which uses a body map to help users self-identify symptoms and connect quickly with relevant specialties. This tool anchors the homepage and immediately demonstrates the site's patient-first thinking. Elsewhere, core CTAs like “Request Appointment” and “Patient Portal” remain persistently visible to streamline key touchpoints for repeat visitors.
The site’s visual system uses strong hierarchy, clear typography, and a cool-toned palette that feels clinical yet welcoming. Icon-led content blocks guide users through services, specialties, and patient resources, while in-action photography introduces human warmth. The best part? The location directory integrates seamlessly with a map-based interface, so users can easily filter specialists by city, name, or condition.
From the homepage to the specialist bios, every page has been restructured to improve speed, clarity, and mobile responsiveness. Accessibility improvements and optimized load performance also ensure that users across all devices and abilities can find what they need without friction.
ForeFront Web’s redesign repositions Orthopedic One as not just a top provider, but a digitally mature healthcare leader. The new site blends functionality with trust-building design, making it a model for medical websites seeking to simultaneously elevate patient experience and digital performance.
