In the realm of B2B, there's always been more leeway for holding onto partners and customers, meeting demands, and staying abreast of digital trends, unlike the fast-paced B2C environment.
However, everything took a sharp turn in 2020 with the pandemic, catching many businesses off guard and losing cherished partnerships due to global constraints and a history of reactionary approaches. The aftermath of the pandemic has propelled the digital agenda in B2B into high gear, instigating a notable, exclusively digital-first paradigm shift.
Today, partnering with dependable B2B digital marketing agencies is crucial for crafting customized branding, web design, and online advertising solutions that enhance any company's online visibility. While B2B digital marketing isn't overly complex, achieving success can be challenging, but we’re here to help.
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B2B Branding Agencies Help Companies Resonate With Other Organizations
The B2B scene is all about helping other organizations improve their ROI, efficiency, and bottom line. While there’s been a trend toward emotion-driven marketing in B2C, with B2B, financial incentives and logic come to the forefront.
Nevertheless, branding and digital marketing are of vital importance, even in B2B. In fact, many B2B companies usually operate in highly competitive markets, where it’s hard to stand out.
With that in mind, it’s worth noting that B2B branding is based on trust and long-term cooperation. B2B branding companies understand that your organization isn’t just another company but a partner; they know about the importance of having a full-fledged brand identity and not just going through the motions with consumer-centric messaging.
Top B2B Branding Agencies
1. Digital Silk
Digital Silk is a full-service branding agency that deeply understands the nuanced world of B2B digital marketing. They offer top-to-bottom branding solutions — from brand name concepts, brand architecture, and strategy, through brand books and logo design to go-to-market strategies and comprehensive digital marketing solutions. Simply put, they are the ideal partner for organizations either starting from scratch or wanting to revamp their current brand identity.
One of Digital Silk’s many clients was an LPG supplier, Puma Energy, for whom they redesigned a website and worked on comprehensive branding. The aim was to make it more appealing to mobile users, but the agency also focused on advanced SEO, customized user journeys, and modernized their website. The results speak for themselves — a 63% increase in engagement
2. Bop Design
With over two and a half decades of experience, Bop Design is among those B2B branding providers who work with a holistic online approach to put their clients on the digital map. The B2B branding agency aims to help organizations create a proactive branding position and implement a cohesive brand management plan. These will lay down the foundation and form the message for other digital strategies and tactics, such as social media marketing, web design, content marketing, and more.
One of their most successful projects is the web design and rebranding they did for the global consulting company, Ducker Carlisle. The firm was a result of a merger of two other companies, and the leaders approached Bop Design to redesign an existing website that reflects the merger, effectively showcasing their expanded services and new branding.
The redesigned site’s traffic saw a 108.13% increase, with a massive bump in referral traffic of 301.47%. Direct search has also risen by 103.67%, while organic search showed an 82.32% increase.
3. Amply
Amply is an agency focusing exclusively on B2B companies and their partners. They offer Webflow development, which, apart from enabling B2B companies to get a head start on their web dev needs, also supports a wide variety of design and branding ideas, offering synonymous workflows.
A cybersecurity firm, Anvilogic, approached Amply with the request of rebranding and redesigning their website to gain a competitive edge among their competitors. They were already using Webflow, but they lacked the brand presence and the effectiveness to scale their operations.
The experts at Amply redesigned the website and created a more prominent branding strategy focused on UI improvements to drive more traffic, engagement, and conversions.
B2B Web Design Agencies and Crafting First Impressions
If branding is the foundation, then web development and design are the structure of a comprehensive B2B digital marketing strategy. Your website is the center of your digital ecosystem and the place where your branding is the most prominent.
A good B2B website should be able to facilitate all the necessary business interactions your company specializes in. After all, your business should be presented in a user-friendly manner optimized for traffic and conversions while showcasing your expertise, and that’s no small task. This is where B2B web design comes in.
Top B2B Web Design Agencies
1. Top Notch Dezigns
Top Notch Dezigns is an award-winning web design & development agency with a proven track record in B2B web design and over two decades of experience. Offering custom development, UI/UX design, software, and back-end development, Top Notch Dezigns focuses on tailoring bespoke B2B solutions.
A good example would be their project with The Home Depot, a well-known home improvement company. They needed a custom application for more efficient nationwide order processing for users and sales reps. The software isn’t only highly responsive and intuitive, making processing more effective, but also managed to capture the company’s unique blend of B2B and B2C operations.
2. Lform Design
Lform Design is a seasoned B2B web design company with 28 years of experience in the digital marketing arena. The company offers a wide variety of web development and design options — from CMS to highly customizable custom frameworks and mobile app technology — ensuring it can cater to every B2B interaction.
Lform Design is the mastermind behind AAA Innovations’ new website, allowing clients to make more efficient product and quote requests, along with new limited content and registration options. The challenge was to harmonize the different platforms and dependencies that would drive reliable website functionality and ensure responsiveness, and Lform delivered.
3. Huemor
Huemor is a comprehensive B2B digital design agency that offers its clients a wide range of services from custom frameworks and languages through web design, eCommerce, CMS, and UI/UX expertise. The company’s aim is to create striking websites with a commanding online presence that will meet any B2B organization’s needs.
A good example of this would be their work with Boston Dynamics. Huemor designed a unique asymmetrical website, alluding to “the movement of the robots and the various services offered.” Simply put, this project is a testament to the creativity of professional web design agencies like Huemor.
Mastering Engagement With B2B Digital Agencies
B2B digital marketing companies perfectly understand the nuances that go into B2B marketing strategies and forge their branding, lead generation, content marketing, and SEO processes to address an organization's concerns and requirements.
Top B2B Digital Marketing Agencies
1. Sagefrog Marketing Group
The Sagefrog Marketing Group covers the entire spectrum a B2B digital marketing agency should offer. From branding strategies to email marketing and advertising, they seek to optimize services in a way that truly aligns with client requests.
For instance, their work with Apex Mechanical & Fabrication resulted in a 600% increase in conversion rates, a 400% increase in generating qualified leads, a 191% increase in average session duration in website visits, and 20,000 impressions from Google Ads alone, with a click-through rate of 3.31%.
Sagefrog developed a new website and branding, implemented new search engine marketing strategies, and even used traditional advertising channels, such as radio and television ads, showcasing their versatility when the occasion calls for it.
2. Disruptive Advertising
Disruptive Advertising focuses on tangible B2B marketing results through innovative strategies but exclusivity as well. They aim to limit their number of clients to avoid sacrificing the quality of their comprehensive digital marketing services, which include everything from SEO, PPC, branding, social media, and business consulting to video production.
A good example of their work would be their project with Standartpark, an engineering and trade company that has over 40 offices in 11 countries. The client was looking for more conversions, higher returns from PPC efforts, and a more intuitive Amazon storefront, which Disruptive Advertising delivered expertly.
The project resulted in a 97% increase in revenue in Q4 alone, resulting in a 30% ROI and $478,792 in Q4 sales.
3. Respect Studio
Respect Studio offers expertise in client relationship management (CRM), advertising, content marketing, SEO, email marketing, lead generation, and web design, but their main focus is LinkedIn lead generation.
They ran a massive campaign for Nimble Media, a digital marketing agency, to help with lead generation for PR and copywriting services. The campaign involved 200 Twitter profiles, eight LinkedIn profiles, corporate-level B2B marketing, and drip email campaigns. Within six months, Respect Studio was able to add 20,000 connections to Nimble Media’s network, along with 3000 marketing-qualified leads.
B2B Ad Agencies and Capturing Attention Through Advertising
As mentioned, B2B marketing and advertising prioritize logic, effectiveness, ROI, rentability, and financial incentives. B2B advertising companies understand that such ads need to communicate complex services and products clearly to target audiences and niche markets in order to spike interest, ultimately turning a cold lead into a partner.
Top B2B Advertising Firms
1. Ignite Visibility
Ignite Visibility is one of the leading B2B advertising agencies in the US, founded back in 2012, by John Lincoln, who has been a major figure in the world of digital marketing since 2002. The company covers the entire digital marketing palette with a team of seasoned experts who have developed and implemented over 150 proprietary methodologies to help B2B and B2C clients.
Ignite Visibility is the mastermind behind Communication Software Co’s PPC and SEO campaign for Quip, a customer service messaging software. The company wanted a stronger online presence, improved lead generation, and generally more awareness. The results? Conversion rates jumped by 2.5%, while impression shares almost doubled from 33% to 60%.
2. Digital Drew
Digital Drew offers a wide range of marketing services, from advertising, email marketing, and social media to PPC, SEO, and content marketing. They even offer web development and IT services for organizations in the B2B and B2C spheres.
In terms of their ad campaigns, though, Digital Drew has a proven track record. For instance, the company helped Pet Pro Supply Co to increase their overall revenue by 88.24% over two years. Moreover, their return-on-ad-spend (ROAS) also increased by 76.53%, while the overall ad spending dropped by 5.91%.
3. Black Propeller
Black Propeller is at the forefront among B2B ad companies, renowned for their PPC ad solutions. Since the formation of the company back in 2012, Black Propeller has come a long way, now managing a total of over $100,000,000 in annual ad spend on different platforms, including eCommerce PPC, Facebook Ads, Amazon Ads, and Google Ads.
Page Publishing, a U.S.-based book publishing company, decided to partner up with the agency to restructure their Microsoft Ads and Google Ads campaigns to improve their initiatives for lead generation — both for Spanish and English-speaking authors in the States — while aiming to expand their campaigns in Mexico, the UK, and Canada.
After performing expert A/B testing, the agency managed to decrease cost per conversion for the publisher in Google Ads by 86% (from $88 to $40), while also increasing mobile and desktop conversion by 355% and 200%, respectively. For Microsoft Ads, the results were similarly respectable.
Conclusion
B2B Branding | |
| B2B Web Design | |
| B2B Digital Markeitng | |
| B2B Advertising |
Opting for the right B2B digital agency should be the result of a complex screening process, as partnering up with the right professionals can help organizations cross the last few bridges that still remain after the post-pandemic digital-first paradigm shift. Of course, that’s where we come in to help.
Branding, web development, digital marketing, and advertising agencies all provide quintessential services that help B2B organizations establish a strong online presence in a fierce, competitive climate. Each of the agencies above can help you achieve better visibility, improved customer satisfaction, better workflows, and a stronger digital presence.
To get started, feel free to contact the agencies on the list directly or research other possible partners on our dedicated agency listing pages as well.
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