Are you seeking a credible higher education marketing agency to elevate your institution’s visibility and student enrollment rates? We’ve carefully examined client feedback, case studies, and service offerings to compile this listing of leading education marketing companies and help businesses like yours find an ideal partner. Browse our directory and narrow your search by budget, location, industry, and team size.
After evaluating over 200 agencies, we have curated a list of the top 10 higher education marketing firms, considering their key services, industry recognitions, client reviews, and pricing models. Read on to learn about these agencies’ areas of expertise and success stories and find a reliable partner for your marketing needs.
The Number 1 Higher Education Marketing Agency, as Selected by DesignRush, Is...
Notable clients: Gettysburg College, Curry College, University of Idaho, Luther College, Ithaca College
Carnegie empowers educational institutions with transformative marketing and enrollment strategies poised to attract and engage prospective students. Its expertise spans brand strategy, digital marketing, enrollment management, communications analysis, segmentation strategy, market intelligence, and marketing planning activities. The agency employs a unique psychometric methodology, combining proprietary data with profound psychological insights to create communications and strategies that build effective connections and prompt targeted responses.
Carnegie Success Story
Challenge: Gettysburg College sought to enhance its marketing and enrollment strategies to better connect with prospective students and distinguish itself in a competitive market. It needed a solution to test and optimize its new strategic plan while expanding its digital reach.
Solution: Carnegie conducted market research to compare Gettysburg’s position with its competitors and used the findings to launch a new messaging campaign. To broaden Gettysburg’s reach, the agency expanded the strategy with search engine optimization (SEO), pay-per-click (PPC), and social media and implemented Google Analytics 4 (GA4) for precise measurement.
Results: Gettysburg College’s collaboration with Carnegie led to an 86% increase in new website visitors, with 69% of this traffic attributed to Carnegie's campaigns. Gettysburg also saw a 4% increase in year-over-year (YoY) inquiries, a 23% YoY rise in applications, and a 3% boost in YoY admissions.
Notable clients: Champlain College, Dartmouth College, USC Rossier School of Education, Dominican University of California, Columbia Law School
OHO Interactive is a higher education marketing agency that develops high-performing digital campaigns, visually striking websites, and CMS platforms that ensure ease of use. As a full-funnel digital marketing provider, the agency offers digital advertising, retargeting, conversion, personalization, website redesign, and campaign tracking, focusing on the customer journey. Enrollment marketing encompasses another notable offering by OHO Interactive, wherein the agency combines lead generation and paid digital ads to help academic institutions maximize their marketing investments and elevate institutional prestige.
OHO Interactive Success Story
Challenge: Champlain College Online faced the dual challenge of increasing lead quality while concentrating on volume to identify the most qualified prospects prepared to enroll.
Solution: OHO Interactive deployed a full-funnel marketing campaign, including a full redesign of Champlain’s website to enhance user experience and conversion. The agency conducted targeted SEO, launched paid search and social campaigns, and geofenced high-traffic areas to optimize lead generation. The program pages were also revamped for better content and lead capture, while blog content was integrated and optimized to drive traffic.
Results: OHO Interactive’s efforts doubled the organic traffic within a year, leading to a 16% increase in graduate enrollments YoY. Notably, the client’s PPC conversion rates grew by 71%, website leads increased by 30%, cost-per-acquisition decreased by 41%, and organic search leads rose by 50%.
Notable clients: University of Bridgeport, North Central College, Yeshiva University, McDaniel College, SUNY Maritime College
Spark451 leverages technology, creativity, data, and analytics to craft comprehensive enrollment marketing strategies for higher education institutions. Its services include student search strategies, lead generation, communications strategies, yield programs, transfer marketing, and graduate student marketing. Spark451 offers multichannel digital marketing, search engine marketing, and audience building and targeting to ensure favorable enrollment rates.
Spark451 Success Story
Challenge: The University of Bridgeport enlisted Spark451’s services to reshape its reputation and enhance its brand appeal. Despite its scenic location and diverse academic programs, the institution struggled with public perception and a lack of a cohesive brand identity.
Solution: Spark451 initiated the collaboration with student search and yield campaigns. The agency’s creative team redesigned the university’s marketing materials across print, email, and digital mediums, including viewbooks and brochures, focusing on personalization and targeted messaging. Spark451 also utilized predictive modeling to segment and tailor communications for each stage of the enrollment funnel.
Results: The collaboration led to a significant boost in applications and enrollments, with the client doubling the number of applicants between 2014 and 2018 and achieving a 15% increase in enrollment. Spark451 also played a key role in transforming the university’s public image as the safest campus in Connecticut.
Notable clients: New York School of Interior Design, Thomas Jefferson University, Lim College, Siena College, Moore College of Art & Design
As a higher education marketing agency, Creative Communication Associates (CCA) offers tailored services, including institutional rebranding, enrollment marketing, content marketing, market research, visual asset creation, and advancement campaigns. CCA’s digital marketing portfolio has been designed to curate and promote inspiring, informative content that conveys the institution’s academic spirit and campus culture. As such, it covers content development, keyword research, SEO services, storytelling, email promotions, and more.
Creative Communication Associates Success Story
Challenge: The New York School of Interior Design (NYSID) aimed to boost lead generation for its Institute for Continuing and Professional Studies (ICPS), which offers over 100 courses. The client needed a strategy to attract new prospects and reinforce NYSID’s authority in interior design education.
Solution: CCA developed a comprehensive campaign featuring a mix of outbound media tactics and sponsored content. This included paid search and social ads using interest-based look-alike and retargeting strategies, complemented by sponsored articles and media through Interior Design magazine and Apartment Therapy.
Results: The campaign achieved 1,600 conversions and garnered 11 million impressions. Click-through rates increased by 44% YoY, significantly boosting engagement and lead generation for NYSID’s ICPS.
Notable clients: Maryville College, Calvin University, Wake Forest University, Hardin-Simmons University, Grand Rapids Community College
GMB aids schools and universities in elevating their student experiences through digital marketing, planning, brand strategy, and enrollment marketing. With over 20 years of experience and a team of more than 200 professionals across five learning hubs, GMB crafts cohesive marketing campaigns covering content creation, advertising, target audience research, social media marketing, and analytics and reporting. Its holistic approach ensures that all elements — from engaging brand campaigns to innovative space design — support educational objectives and elevate student success.
GMB Success Story
Challenge: Maryville College sought GMB’s assistance in establishing visibility and trust for its new brand and building awareness around its hospitality program. With a lack of familiarity with the target audience, the challenge was to effectively communicate the unique value of the college’s program and brand.
Solution: GMB crafted a comprehensive digital marketing campaign leveraging Maryville’s local advantages. The strategy included targeted paid search and social ads, sponsored content with local publications, and a focused digital approach within a 50-mile radius. The campaign emphasized local partnership opportunities with established hospitality venues in the area.
Results: Through the collaboration with GMB, Maryville College’s campaign achieved over 22 million impressions, 125,000 clicks, and 930+ form submissions. Notably, 35% of the generated leads were for the new hospitality program, indicating a lucrative traction rate.
Notable clients: Cumberland College, Business School Lausanne, ENSR International School, Webster University, Griffith College
Higher Education Marketing (HEM) specializes in digital strategies tailored for educational institutions. The agency crafts multichannel strategies that enhance student recruitment through social media, SEO, content marketing, and paid advertising. Beyond marketing, HEM provides Mautic CRM and student portal solutions to streamline student engagement and effectively manage communications.
Higher Education Marketing Success Story
Challenge: Cumberland College collaborated with HEM to enhance its student enrollment figures, prioritizing inbound marketing and paid advertising for domestic and international audiences.
Solution: Higher Education Marketing implemented a comprehensive digital marketing strategy, including content creation in English and French, on-page SEO, and management of various paid advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and user-generated content ads. These efforts were intended to reduce the cost per lead (CPL) while boosting visibility and engagement.
Results: The collaboration resulted in a 21.64% increase in overall traffic, a 27.53% rise in users from SEO, and a 95% increase in overall lead flow between September and November 2023 compared to the same period in 2022. Leads from SEO traffic likewise surged by 386%, contributing to a 20% to 35% increase in admissions at each intake and improved student retention.
Notable clients: Fresno Pacific University, University of Virginia, St. Francis College, University of South Dakota, Kentucky State University
Sextant Marketing offers tailored services to help colleges and universities navigate the complexities of higher education marketing. Its full-funnel marketing specialty spans research, strategy, and deployment. It covers message development, audience segmentation, forecasting, market positioning, media planning and buying, creative asset development, SEO, and lead qualifying and nurturing. With over 25 university partners, support for 900+ programs, and service to more than 10,000 students, Sextant Marketing’s work is geared toward strengthening recruitment and retention rates.
Sextant Marketing Success Story
Challenge: Fresno Pacific University aimed to reverse several years of declining enrollment in its continuing professional development programs for educators. Success was primarily measured through online course purchases, so increasing revenue from course enrollment became a key objective.
Solution: Sextant Marketing performed an SEO audit, improved website and content strategies, and targeted paid search and social media campaigns. To elevate the appeal of the academic programs, the agency optimized the course pages and created new content, supplementing the effort with advanced link-building to boost organic traffic and conversions.
Results: Within a year, FPU registered an 82% increase in organic users and a 44% rise in organic lead conversions.
Notable clients: North Hennepin Community College, Lane Community College, Manhattanville College, Boston Medical Center, Hadley
iFactory is a higher education marketing agency that focuses on user-centric deliverables. Its comprehensive service portfolio includes research and strategy, content audit, content writing and migration, governance, SEO, content strategy, UX design, and web development. By integrating these elements, iFactory delivers customized marketing solutions that enhance return on investment (ROI) and conversion rates, ensuring each institution’s unique goals are met with precision and creativity.
iFactory Success Story
Challenge: North Hennepin Community College's outsourced SEO efforts yielded only moderate results. Facing challenges with low engagement, the client needed a website to launch its new brand effectively, attract new users, and increase applications.
Solution: iFactory developed a mobile-first website that aligned with the college’s new brand standards and optimized the user experience to simplify the application process. To enhance organic search traffic, iFactory conducted comprehensive keyword research for over 40 pages of UX content and implemented a 12-month SEO campaign, entailing keywords for over 80 programs and creating SEO content templates for all program pages.
Results: The new website and SEO strategy led to notable improvements — a 14% increase in new student enrollment, a 40% increase in in-state organic search sessions, and a 45% improvement in website health metrics.
Notable clients: Evergreen State College, Florida Polytechnic University, Saint Leo University, University of the Ozarks, DIGARC, South Dakota Mines
Echo Delta combines expert enrollment management with innovative marketing strategies to help institutions attract, enroll, and retain students. Across its portfolio, the higher education marketing agency offers enrollment consulting, brand positioning, creative services, email and marketing automation, and integrated media strategies. Echo Delta’s media strategy covers media planning and buying, digital advertisement, SEO services, campaign analysis, and reporting.
Echo Delta Success Story
Challenge: Evergreen State College wanted to modernize its recruitment and communication approaches, moving beyond in-person methods to digital channels. The college struggled with effectively promoting its academic model and needed help implementing its new HubSpot marketing automation platform.
Solution: Echo Delta developed a targeted enrollment campaign to showcase Evergreen’s unique learning environment and diverse culture. It created engaging email content, custom landing pages, and a comprehensive marketing automation strategy. The campaign featured a unified visual style and clear messaging to effectively communicate the college’s values and benefits.
Results: The new strategy led to an 8% click-through rate and a 41% open rate, surpassing industry benchmarks. With the newly set up marketing automation system, Evergreen State College improved its digital engagement, attracting and informing prospective students.
Notable clients: University of San Diego, University of Cincinnati, Colorado State University, University of New Hampshire, The Culinary Institute of America
Vital Design specializes in higher education marketing and website design tailored to boost student enrollment. Its marketing capabilities include managing PPC campaigns, creating impactful content, and utilizing data-driven strategies to optimize lead generation and conversion. With a focus on traditional and online education, Vital Design ensures institutions reach their target audiences effectively, with its excellence affirmed by more than 40 Web & Davey Awards.
Vital Design Success Story
Challenge: The University of San Diego’s Professional and Continuing Education (PCE) program had underperforming digital marketing campaigns due to technical issues with its website. The site’s dynamic URLs hindered SEO, and the lack of SEO-rich content further impeded organic traffic growth.
Solution: Vital Design implemented a comprehensive site overhaul, integrating WordPress with the Destiny One CMS to address structural limitations and enhance SEO. It simultaneously created targeted, SEO-optimized content and developed a content strategy to drive early-stage leads through premium resources.
Results: Post-launch, organic traffic surged by 653% YoY, with some blog posts seeing up to a 20,000% session increase. The program’s sessions grew by 306%, and early-stage leads from content downloads skyrocketed by 1,288%, reaching 347 monthly leads.
How We Picked the Best Education Marketing Agencies
To identify the best education marketing agencies, we thoroughly analyzed their portfolios, client feedback, case studies, industry reputation, team strengths, and leadership quality. Our marketing experts developed a scoring system to rank them based on several key criteria:
Reviews: Assessment of service quality, client satisfaction, and the agency’s reliability
Portfolio: Successful higher education marketing campaigns with documented results and client testimonials
Awards and press: Recognition and accolades from respected third-party sources that underscore the agency’s innovation and excellence
Team bios: Overview of team members’ specialized knowledge and experience in developing and executing effective higher education marketing strategies
Top services: Core offerings and focus areas
Higher education marketing expertise: Proficiency in creating impactful marketing campaigns that enhance institutional visibility and propel student enrollment
10 Most Popular Higher Education Marketing Agencies Compared
Agency name
Location
Hourly rate
Size
Best for
Carnegie
Westford, MA
Inquire
250-499
Overall
OHO Interactive
Somerville, MA
$199
100-249
Full-funnel digital marketing
Spark451
Westbury, NY
Inquire
50-99
Student search services
Creative Communication Associates
Albany, NY
Inquire
Under 49
Outbound marketing
GMB
Greenville, SC
Inquire
Under 49
Local marketing
Higher Education Marketing
Montreal, Canada
$1
Under 49
Paid advertising
Sextant Marketing
Tampa, FL
Inquire
Under 49
SEO services
iFactory
Boston, MA
$1
Under 49
Keyword research and optimization
Echo Delta
Winter Haven, FL
$1
Under 49
Enrollment marketing
Vital Design
Portsmouth, NH
$149
100-249
Website design and development
Best Education Marketing Agencies
8 Companies-Rankings updated: September 03, 2026
All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.
A brand as great as yours deserves great marketing. Grounded in results, Major Tom helps your ROI and ROAS blast off with planning and performance under one roof. With us, you'll get strategic innovation as well as top-tier tactical execution...
Top Services:
Digital Services
Digital Marketing
Digital Strategy
WordPress Website Design
Branding
Show more
Location
New York City, New York
Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
Portfolios Count
15 Projects Listed
Major Tom Services
Digital Services
Digital Marketing
Digital Strategy
WordPress Website Design
Branding
PPC
eCommerce
Social Media Marketing
Web Design
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Fairmont Hotels & Resorts
7-Eleven
Chubb Insurance
MEC
HSBC Bank
COBS Bread
Air France
Costco Wholesale
Pirelli USA
Bulletproof
Data sourced from the agency's DesignRush profile
Major Tom Reviews & Testimonials
Chris Palliser
Community Manager at Shift
5.0★
Web Design Review from Chris Palliser
I work with Shift (Solar & Energy Storage Installer) and I had a great experience working with Major Tom on our brand refresh and new website. Their team is knowledgable, thoughtful, supportive, and I feel they personally and genuinely want us to succeed as a business. Shout out to Nathalie! They made me feel like a priority during any request, and delivered a polished functional design and UX that feels both national and locally grounded, exactly what we asked for. Communication was strong throughout, and they were quick to find solutions when challenges came up, as they inevitably do. Thank you, Major Tom! Highly Recommend!
Tim Thatcher
Performance Marketing Manager at Petcurean
5.0★
Digital Advertising Review from Tim Thatcher
I've worked with Major Tom for just over 10 years in varying capacities across their Paid Media and Social Media teams. I've always enjoyed very positive working relationships, and they have offered great value and strategic guidance to media campaigns. They always add valuable insights into the data and make recommendations to improve overall strategy. It's always felt like a strong strategic partnership and they seem to have a positive working culture. Would highly recommend them as a media partner.
Jamie McCalman
Senior Director at Westland Insurance
5.0★
WordPress Website Design Review from Jamie McCalman
Major Tom is a strong choice for enterprise organizations that need both strategic thinking and technical reliability. They understand the demands of a national insurance brokerage and bring the right expertise to every phase of a project.
Their workflow is structured and efficient, with seamless handoffs between design, development, and launch. Anna provides excellent account leadership. She is responsive, organized, and solutions oriented. From maintaining nearly perfect uptime to rapidly addressing security and technical issues, their team is dependable. The new website components they designed have enhanced how we communicate complex insurance information to our clients.
Reviews verified by DesignRush and sourced from the agency's profile
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Driving Digital Success with Innovative Strategy and Web Solutions
Urban Insight is the leading digital agency in Los Angeles, specializing in digital strategy, website design, development, and support. With a focus on project leadership, thoughtful design, and technical best practices, we create award-winning websites that drive success. Our proven track record and...
Top Services:
Web Development
Web Design
UI/UX Design
Design Services
WordPress Website Design
Show more
Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$50,000 & Up
Portfolios Count
8 Projects Listed
Urban Insight Services
Web Development
Web Design
UI/UX Design
Design Services
WordPress Website Design
CRO
Digital Marketing
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
American Library Association
Los Angeles County Museum of Art
University of Southern California
Japanese American National Museum
City of Los Angeles
Kennedy Wilson (NYSE: KW)
The Broad Museum
Legal Services Corporation
Planetizen
California Arts Council
Data sourced from the agency's DesignRush profile
Urban Insight Reviews & Testimonials
Alejandra Hernandez, MBA
Operations Manager at LANGDON PARK CAPITAL
5.0★
Web Development Review from Alejandra Hernandez, MBA
Urban Insight delivered top-notch service for our company that invests in transformative workforce and affordable housing communities that create positive social impact for residents and generate strong financial returns for investors. The project was completed on time, with great attention to detail and creativity. We highly recommend Urban Insight for anyone looking for reliable and high-quality digital solutions! Their team was professional, responsive, and truly understood our needs. Urban Insight assisted with digital strategy, design, and development of our website, and developed strategies to organize and present our content in a user-friendly manner, aligning with our goals and priorities.
Chris Mawhorter
Client Engagement Manager at Affirma Consulting
5.0★
Web Development Review from Chris Mawhorter
Urban Insight is communicative and extremely organised, sticking to a clear outline and never missing deadlines. They strive to provide tailored solutions to unique business problems, putting the end client’s needs as the top priority.
Langdon Park Capital LLC
Review from Google
5.0★
Langdon Park Capital LLC's Review Sourced from Google
Urban Insight delivered top-notch service for our company that invests in transformative workforce and affordable housing communities that create positive social impact for residents and generate strong financial returns for investors. The project was completed on time, with great attention to detail and creativity. We highly recommend Urban Insight for anyone looking for reliable and high-quality digital solutions! Their team was professional, responsive, and truly understood our needs. Urban Insight assisted with digital strategy, design, and development of our website, and developed strategies to organize and present our content in a user-friendly manner, aligning with our goals and priorities.
Reviews verified by DesignRush and sourced from the agency's profile
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Full-service. Independently owned. WBE-certified.
We accelerate growth for our clients' brands and businesses by designing and executing smart, data-driven creative campaigns, marketing strategies, and consumer experiences that will help you achieve and surpass your business growth goals faster...
Top Services:
Digital Strategy
Digital Marketing
Branding
Public Relations
Social Media Marketing
Show more
Location
Chicago, Illinois
Number of Employees
50 - 99
Average Hourly Rate
$200/hr
Minimal Budget
$50,000 & Up
Portfolios Count
5 Projects Listed
The Motion Agency Services
Digital Strategy
Digital Marketing
Branding
Public Relations
Social Media Marketing
Digital Services
Advertising
Creative Services
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Tractor Supply Co.
Whirlpool Corporation
Myriad Genetics
The Home Depot
Rheem Manufacturing
Boys & Girls Clubs of America
Midwest Orthopaedics at RUSH
Chamberlain
Feld Entertainment
Loyola Medicine
Data sourced from the agency's DesignRush profile
The Motion Agency Reviews & Testimonials
Rebecca Zeni
Owner at SciMath Education
5.0★
Digital Marketing Review from Rebecca Zeni
I had a great experience working with Kim at Motion PR. I am a small business so she was able to tailor her expertise to my needs. I would highly recommend her.
Paul Litardo
Owner at Undisclosed
5.0★
Digital Marketing Review from Paul Litardo
Motion PR has a great staff and a great leader in Kim Eberl. My experience the past several months have been great. I recommend Motion PR to everyone.
Rita Dragonette
CEO at Undisclosed
5.0★
Digital Marketing Review from Rita Dragonette
I've had the pleasure of working with Motion as both colleague and client. As a colleague I was referred to them for a number of my CEO clients. The high-level coverage they were able to secure was very instrumental in significantly raising the profile of those clients and helping them attract the opportunities they were after. As a client, Motion was able to quickly and innovatively operationalize a successful social giving program to fund a scholarship I started as part of the launch for my new novel. The response was terrific for book awareness and quickly became fully funded. The agency is highly responsive, the staff skilled and engaging. Terrific client service.
Reviews verified by DesignRush and sourced from the agency's profile
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NOVUS is an independent media agency that architects growth with purpose where every media decision is intentional, measurable, and built for impact...
Top Services:
Digital Marketing
Media Buying
Social Media Marketing
Video Marketing
Advertising
Show more
Location
Chicago, Illinois
Number of Employees
50 - 99
Average Hourly Rate
$185/hr
Minimal Budget
$50,000 & Up
NOVUS Services
Digital Marketing
Media Buying
Social Media Marketing
Video Marketing
Advertising
Digital Strategy
SEO
Big Data Analytics
Business Consulting
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Marketing that advances your social impact and the common good.
HelpGood is a full-service marketing and communications agency focused on social impact. Our clients are nonprofits, foundations, universities, government agencies, and purpose-driven organizations. HelpGood's offices are in Los Angeles and NYC. We are a certified B Corp...
Top Services:
Web Design
Digital Marketing
Web Development
Branding
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$50,000 & Up
HelpGood Services
Web Design
Digital Marketing
Web Development
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Orbit is an Award-Winning Digital Marketing and Web Design Agency Based in Chicago.
Orbit is an award-winning digital marketing and web design agency based in Chicago.
Orbit is a team of in-house web design, web development and optimization experts. Our digital marketing services focus on SEO-driven website design, development and conversion optimization...
Top Services:
Web Design
Web Development
WordPress Website Design
CRO
SEO
Show more
Location
Chicago, Illinois
Number of Employees
50 - 99
Average Hourly Rate
$165/hr
Minimal Budget
$50,000 & Up
Orbit Media Studios Services
Web Design
Web Development
WordPress Website Design
CRO
SEO
Digital Marketing
Content Marketing
eCommerce Development
UI/UX Design
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Vienna Beef
Bottleneck Management Group
Greater Chicago Food Depository
6sense
International Institute for Nanotechnology
Data sourced from the agency's DesignRush profile
Orbit Media Studios Reviews & Testimonials
Davis Scratello
Review from Google
5.0★
Davis Scratello's Review Sourced from Google
Orbit Media Studios in Chicago is the "James Clear" of digital marketing content creators. The amount of value they pack into each email or post is really impressive and it's the only email I still subscribe to and read. They also provide helpful tactical marketing guidance. A win for the SEO and Content team here.
Jill Brown
Review from Google
5.0★
Jill Brown's Review Sourced from Google
Andy is one of if not the best Marketer that I've ran into. He takes time out of his busy schedule to walk me through issues that I'm having. I learn so much in our short calls. He's excellent at explaining marketing in simple terms and his guidance has helped drive me to become a better marketer. I highly suggest using Orbit Media Studios for your website and SEO needs. They are simply the best!
Ryan Blackman
Review from Google
5.0★
Ryan Blackman's Review Sourced from Google
We’ve been working with Orbit Media since 2010, and they just helped us successfully launch our second website. Their process is thorough, clear, and easy to manage. Orbit walks you through each step, making sure everything is handled smoothly. They are open to ideas, and even if they don’t have an immediate solution, they always find one and respond quickly. When we’ve needed emergency assistance, they’ve been incredibly responsive, usually within a few hours. We’ve never had issues with our site going down, and I highly recommend this team for their reliability and expertise!
Reviews verified by DesignRush and sourced from the agency's profile
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At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and...
Top Services:
SEO
Package Design
Advertising
Social Media Marketing
Media Buying
Show more
Location
San Francisco, California
Number of Employees
Under 49
Minimal Budget
$50,000 & Up
Cutwater Services
SEO
Package Design
Advertising
Social Media Marketing
Media Buying
Digital Marketing
Branding
Video Production
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Designing, building, and optimizing modern website systems.
Peaktwo is a strategy-led web consultancy that designs, builds, and optimizes high-performing websites for fast-growing B2B companies. We help marketing teams turn their websites into modern digital platforms that support demand generation, user engagement, and long-term growth...
Top Services:
Web Design
Web Development
Digital Marketing
WordPress Website Design
Creative Services
Show more
Location
Fort Mill, South Carolina
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$50,000 & Up
Peaktwo Services
Web Design
Web Development
Digital Marketing
WordPress Website Design
Creative Services
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Itential
Emplifi
Smithbucklin
Granicus
Cayuse
Data sourced from the agency's DesignRush profile
Peaktwo Reviews & Testimonials
Ann Tate
Review from Google
5.0★
Ann Tate's Review Sourced from Google
Our business, United Wellness Center & Sports Rehab, located in Northern Virginia, has been using Peaktwo for many years now and are more than thrilled with their work. Peaktwo created our website, mobile website application and continually helps us with blogging and content marketing. If you are looking for a top notch firm to help you maximize your online and marketing presence, then Peaktwo is for you.
Lori Biggers
Review from Google
5.0★
Lori Biggers's Review Sourced from Google
We've worked with Mike and the staff at Peaktwo since 2009. They have provided services from the development and continual updates of our website, to providing our staff with lectures on marketing and the use of social media to our clients. They offer creative solutions for challenging industries. We're grateful to have them at our side.
Nolan M
Review from Google
5.0★
Nolan M's Review Sourced from Google
Mike and his team at Peaktwo have provided great vision and expertise for Roadmaster Active Suspension in any area that pertains to strategy, web development, online presence and usual website maintenance. Their communication and detailed execution is on point, the team is top notch. Peaktwo certainly comes with my recommendation!
Reviews verified by DesignRush and sourced from the agency's profile
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A higher education marketing agency is a specialized agency that develops and executes marketing strategies for colleges, universities, and educational institutions. Its main goal is to create tailored campaigns to attract prospective students and move them down the funnel from inquiry to application to enrollment. Beyond lead generation and conversion, higher education marketing companies produce helpful, informative, and inspiring digital and print content to elevate awareness and build credibility.
Educational institutions seeking higher education marketing solutions face a range of bottlenecks that these specialized agencies are well-equipped to address. Common challenges include:
Difficulty differentiating the institution in a dense and competitive academic landscape
Ineffective marketing campaigns that don’t resonate with prospective students
Inconsistencies in conveying a unified and appealing brand message across marketing channels
Lack of compelling content to showcase programs and campus life
Decreased student enrolment due to outdated or underperforming marketing strategies
Low engagement and interaction on social media platforms
Difficulty measuring and analyzing the success of marketing campaigns
Lack of preparedness for managing recruitment drives or promotional events
Industry research shows that students rely on conventional methods, such as search engines (34%) and school websites (25%), when researching colleges, often turning to these resources before exploring social media or third-party sites. Additionally, email remains a critical tool for undergraduate recruitment, with 51% of students favoring it for communication during research and application. These findings affirm the impact of SEO, good social presence, and email campaigns in reaching and engaging prospective students.
Success Story
The following case study highlights how SmartSites leveraged a strategic pay-per-click (PPC) campaign to boost the visibility of the NJ Institute of Technology (NJIT)’s continuing education programs, leading to impressive growth in traffic and course enrollments.
Challenge: Facing stiff competition from established online learning providers, NJIT sought SmartSites’ assistance in devising an effective marketing strategy. The goal was to position NJIT as a local, accessible alternative while working within a constrained budget and timeline.
Solution: SmartSites implemented a focused PPC campaign highlighting specific classes and courses for Amazon Web Services, Javascript, Six Sigma Green Belt, and WebMASTER. The agency also introduced phone call tracking and recording to better identify sales opportunities.
Results: The PPC campaign led to an outstanding 300% increase in conversions and a 700% boost in impressions. NJIT also saw a 33% reduction in cost per lead, further affirming the campaign's effectiveness in driving engagement and efficiency.
What do higher education marketing agencies do?
Higher education marketing agencies conduct in-depth market and competitor research and curate digital marketing campaigns to elevate academic institutions' online presence and credibility. These agencies create compelling content for websites, email marketing, and other communication channels to promote educational institutions’ academic programs, campus culture, and career outcomes.
Some key services provided by higher education marketing agencies include:
Enrollment marketing Devising and deploying marketing strategies to recruit and engage prospective students for enrollment
Pay-per-click (PPC) advertisement Creating and managing paid online ad campaigns that target specific keywords and demographics to drive qualified traffic
Content creation Developing engaging and informative content such as blog posts, videos, and infographics to communicate the institution's strengths and programs
Lead generation Implementing strategies to capture and nurture leads through content offers, webinars, landing pages, and forms
Email marketing Designing and executing email campaigns to engage with prospective students, alumni, and other stakeholders
Social media management Managing social media profiles and creating content to engage with current and prospective students on Facebook, Instagram, and LinkedIn
Analytics and reporting Monitoring and analyzing marketing efforts to measure effectiveness, optimize strategies, and demonstrate return on investment (ROI)
Event marketing Promoting campus events, open houses, and webinars to attract and engage prospective students
Website design and optimization Creating or refining websites to ensure they are user-friendly, visually appealing, and optimized for conversions
Success Story
To demonstrate the impact of higher education marketing services in amplifying student recruitment rates, we have selected the following case study profiling Higher Education Marketing’s partnership with Griffith College.
Challenge: Griffith College, Ireland’s largest independent college, sought to enhance its recruitment efficiency amidst growing competition. It faced issues with its existing HubSpot CRM system and needed to streamline communication workflows to better manage prospective students' engagement through inquiry, application, and enrollment.
Solution: Higher Educational Marketing (HEM) conducted a comprehensive audit of the college’s website to assess traffic flow and conversion rates. The agency organized workshops to train staff on effective customer relationship management (CRM) platform usage. HEM developed dedicated workflows to amplify the impact and ensure prospective students received relevant content throughout the enrollment journey.
Results: The collaboration led to a 20% year-on-year (YoY) increase in registered learners for Griffith College’s Spring 2023 intake. The improved CRM utilization and optimized workflow greatly enhanced the institution's recruitment effectiveness.
How much do education marketing agencies charge for their services?
Education marketing agencies on DesignRush charge an average of $112 per hour for their services.
16.2% of the agencies accept projects with a budget under $1,000, focusing on smaller-scale initiatives. Comparatively, 1.9% of the agencies require a minimum budget of $50,000, focusing on large-scale marketing campaigns across multiple channels that entail specialized expertise and advanced data analytics.
Education marketing agencies’ charges can vary depending on the scope of services, the level of customization required, the complexity of the marketing strategies, the size and reputation of the agency, the targeted geographic region, and the institution's specific goals.
Between January 2021 and January 2024, the US higher education sector saw an average cost per lead (CPL) of just over $700 for organic channels, while paid channels had a CPL of roughly $1,260.
Why should I hire an education marketing agency?
You should hire an education marketing agency to elevate your institution’s visibility, engagement, and enrollment rates. These agencies bring specialized student recruitment and retention knowledge, making them a strategic asset for greater prosperity across the saturated academic vertical.
Hire a higher education marketing agency because they can:
Curate campaigns to increase enrollment in underrepresented programs and improve geographic diversity
Accurately identify and reach the most promising student demographics, leveraging tools like predictive analytics and audience segmentation to maximize recruitment efforts
Design and optimize websites and landing pages to improve user experience and drive higher conversion rates
Create compelling, multi-channel content that showcases your institution's strengths, programs, faculty expertise, and campus culture
Leverage social media and email marketing to engage prospective students, current students, and alumni and foster a sense of community and ongoing connection with your institution
Analyze campaign performance using advanced metrics and reporting tools, providing actionable insights and recommendations for continuous improvement and greater ROI
Manage media buying and placements strategically across digital, print, and broadcast channels to ensure maximum reach, cost efficiency, and impact
Offer specialized services such as student recruitment, retention strategies, and alumni engagement
Provide recommendations for future campaigns, ensuring that your marketing efforts evolve with changing trends and continue to deliver measurable results
Success Story
To showcase the impact of higher education marketing services, we have chosen the following case study demonstrating how Carnegie played a crucial role in revitalizing Curry College's market positioning and enhancing its enrollment efforts.
Challenge: Curry College faced declining enrollment in a highly competitive Boston market. Being a small, private college, the client knew that it needed to start expressing its narrative in a fresh and unique way to stand out from the competition.
Solution: Carnegie conducted in-depth research, interactive workshops, and consensus-building sessions to pinpoint Curry’s distinctive market position. The agency also developed an institutional logo targeting student personas. It produced a suite of creative assets, including dynamic photos, engaging videos, impactful print materials, and website enhancements.
Results: The digital campaigns achieved impressive results, including a 492% increase in display ad click-through rates and a 28% rise in overall site sessions. The rebranding efforts gained notable recognition, with Curry receiving the Telly and Educational Advertising Awards.
How do I choose the best higher education marketing agency for my business?
To choose the best higher education marketing agency for your business, follow these steps:
Define your needs Identify what you want to achieve with the marketing campaign, be it boosting enrollment, enhancing brand visibility, or improving student engagement. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress.
Set a budget Establish a realistic budget that aligns with your objectives, considering the scope and duration of the project.
Research and gather references Begin your search by exploring credible platforms, industry listings, and directories like DesignRush to find reputable higher education marketing agencies. You can also seek recommendations from colleagues and industry peers.
Evaluate their portfolio Review the agencies' portfolios, analyzing the creativity and innovative approaches they’ve undertaken across the projects.
Assess their specialization in higher education marketing Ensure the agencies have a strong track record in higher education marketing and a deep understanding of industry trends, student behavior, and competitive analysis. These qualities are essential for crafting strategies that can effectively resonate with prospective students.
Assess their reputation Look into the agencies’ backgrounds and industry reputations. See if notable awards, recognitions, and positive client feedback have validated their work.
Inquire about their process Research the agencies’ marketing approaches and tactics. Learn about their processes to understand how they deliver results and gnerate quality leads.
Consider the agency size Determine whether a larger firm or a smaller, specialized agency would be a more suitable option for you. Consider factors such as the complexity of your project and budget constraints.
Send a request for proposal (RFP) Prepare detailed RFPs that outline the scope of work, expected timelines, and budget. Review proposals from multiple agencies to identify the one that offers the best value for money.
Discuss ROI expectations Have a thorough discussion with each agency about the potential return on investment. It's important to align on service costs, expertise, and how they plan to meet your institution’s specific goals.
Make your decision Choose the agency that best aligns with your marketing needs, budget, and values. The ideal partner should understand the nuances of higher education marketing and be dedicated to helping your institution succeed.
Are you searching for a reputable higher education marketing agency? Visit our Marketplace and share your project details with us. We'll provide you with a list of five highly-rated agencies that match your criteria — free of charge!
How do I find the best education marketing agency on DesignRush that fits my budget?
To find the best education marketing agency on DesignRush that fits your budget, use our filtering option. Customize your search by choosing agencies that handle projects ranging from $1,000 to over $50,000.
Here are some agencies at different price ranges to get you started:
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Proposals