Are you looking for a trusted event marketing agency to create unforgettable, immersive experiences for your brand's audiences? We’ve meticulously compiled this comprehensive list of the best event marketing companies to help you find a partner that aligns perfectly with your vision. Search our directory by location, budget, team size, and focus areas to pinpoint the right agency for your needs.
Curated from reviewing over 400 service providers, our selection of event marketing agencies highlights proven track records, standout campaigns, industry accolades, and client satisfaction ratings. Look into their specializations and featured portfolios so you can assess and connect with the firm to best carry out your next significant event experience.
Table of Contents
The Number 1 Event Marketing Agency as Selected by DesignRush Is...
1. Jack Morton
- Best for: Overall
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1939
- Size: 1,000 & up
- Location: Boston, MA
- Notable clients: Magnum, Cadillac, Meta, TikTok, Adidas
With over 80 years of experience, Jack Morton reimagines the brand experience by telling captivating stories through its immersive events. Event marketing firm’s services include launch, press, and influencer events, user conferences, C-Level events, investor meetings, corporate events, consumer tours, sales conferences, upfronts/newfronts, keynotes, and experiential media. Jack Morton averages 10,000 events annually, has over 100 sister agencies across the IPG network, and won 107 creative awards in 2022.
Magnum, one of Singapore’s favorite ice cream brands, wanted to create an atypical product launch, so it contracted Jack Morton’s services. The event promotion company researched Singaporean’s top past-time activity and discovered that the majority were into competitive gaming. Then, it built live arcade games for the launch that were also playable on mobile devices. The event spanned 360 integrated campaign touchpoints, including PR, influencers, above-the-line (ATL) campaigns, and social media.
Within 30 days, Magnum engaged 7,000 consumers who spent an average of 1 hour and 34 minutes playing brand games online and in person. It also exceeded its benchmarks by 9x.
Check Jack Morton Agency Profile
2. George P Johnson Experience Marketing
- Best for: Automotive industry events
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1914
- Size: Under 49
- Location: San Carlos, CA
- Notable clients: Porsche, Acura, Honda, Mazda, Volkswagen
George P Johnson Experience Marketing (GPJ) uses its patented Strategic Experience Mapping® to gain deeper insight into an audience’s behaviors and develop effective marketing strategies. During its impressive 110 years of experience it has won numerous awards, including Adweek Experiential Awards, The Drum Awards, and micebook Awards. Its services include creative direction and content production, fabrication and engineering, event production, sponsorship and sales management, third-party vendor and partner management, and analytics and measurement.
Acura, Honda’s luxury and performance car division, annually holds the Acura Grand Prix of Long Beach. This time, it wanted to launch its new Type S lineup and promote its position in the electric vehicle market. It also wanted to strengthen owner retention and improve lead generation. To do so, it partnered with GPJ.
Before the event, GPJ helped Acura join 26 promotion events, increasing data capture by 176% compared to previous events. The client also gained 3,841 new email subscribers, who opted in to win race tickets.
During the event, GPJ coordinated with Acura to provide exclusive tents and cocktails for media reporters, race teams, and invited guests. It also displayed 30 Honda and Acura vehicles, created a Type S Garage in the style of the animated series Chiaki’s Journey, partnered with SiriusXM to provide the DJ and music, and hosted concerts.
As a result, Acura recorded:
- 192,000 event attendees
- 43% increase in dealer leads YoY
- 33% increase in customer’s net sentiment of the Acura brand
- 234% increase in social media impressions YoY
- Over $7 million earned in media value
Check George P Johnson Experience Marketing Agency Profile
3. Hamilton
- Best for: Exhibits
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1947
- Size: 100 - 249
- Location: Indianapolis, IN
- Notable clients: Cornerstone Building Brands, MailChimp, Cummins, Baxter, Zimmer Biomet
Hamilton designs, produces, and executes exhibits, events, environments, and digital solutions. It has a proprietary creative experiential studio, StudioH, that prioritizes experiences and develops campaigns to evoke emotional connections with audiences and drive exceptional outcomes. Its capabilities include research and competitive analysis, audience segmentation, marketing communication strategy, engagement strategy, event theme development, exhibit and event design, and integrated campaign development and creation.
Cornerstone Building Brands wanted its exhibit at the International Builders’ Show 2023 to reflect its position as North America’s largest manufacturer of exterior building products and engage attendees with its wide range of products. Hamilton accepted the challenge, using animated motion graphics, digital messaging, digital and physical product displays, and tailored lighting. It invited HGTV celebrities and brand ambassadors Dave and Jenny Mars and planned live performances by Kylie Morgan and Caylee Hammack.
As a result, Cornerstone’s attendance increased by 50% year-over-year (YoY) and gained over 200 high-quality leads. Additionally, its exhibit received the Gold Hermes Creative Award.
4. Elevation Marketing
- Best for: B2B events
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1999
- Size: 50 - 99
- Location: Phoeniz, AZ
- Notable clients: Nestle, Amazon, LG, Kraft, Riverbed
Elevation Marketing is a digital-first, data-centric business-to-business (B2B) agency that offers comprehensive events and digital marketing services. This includes pre-event and post-event campaigns, material storage and shipping, onsite event management, merchandise production, collateral development, and booth design and fabrication. It also provides hosted events, trade show evaluation and reporting, and presentation content development.
Cloud accelerator Riverbed launched its new product SteelFusion, but it was not gaining new leads despite a successful product launch and comprehensive promotional campaign. Facing increasing pressure from the leadership team, Riverbed partnered with Elevation Marketing.
After analyzing the client’s historical data, it developed traditional and digital marketing solutions to address campaign gaps. It increased the number of branded touchpoints per lead and developed personalized content that addressed buyers’ pain points. It also integrated existing customer relationship management (CRM) into HubSpot, giving the client more control over its data.
As a result, Riverbed experienced an ROI of 45:1 and increased:
- Quarter revenue goal by 105%
- Net-new revenue growth YoY by 18%, totaling $6.7 million
- Unnamed account YoY by 20%
Check Elevation Marketing Agency Profile
5. VOLO Events Agency
- Best for: Live shows
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2010
- Size: Under 49
- Location: Atlanta, GA
- Notable clients: Target, Nissan, Delta, Tesla, Gala Games
VOLO Events Agency is an event marketing agency that provides services in corporate event management and production, experiential marketing, celebrity-branded entertainment, creative media production, exhibits and environments, and tent structures and fabric buildings. Its team is led by Primetime Emmy-winning producer Charles Marto, allowing it to produce award-winning events.
Target, the title sponsor for Atlanta’s Historic Fourth Ward Skatepark, wanted to execute a brand activation and sports marketing strategy in front of the newly built Mercedes-Benz Stadium. It partnered with VOLO Events Agency, which designed geodesic dome tent structures to correspond to the sports theme of the live event. It also managed power, HVAC, labor, branding, engineering, and technology for the five-day activation.
As a result, Target engaged with soccer and music fans, drove positive brand impressions, and developed customer relationships.
Check VOLO Events Agency Profile
6. August Jackson
- Best for: Higher education events
- Average hourly rate: Inquire
- Minimum budget: $50,000 & up
- Founded: 2003
- Size: Under 49
- Location: Chicago, IL
- Notable clients: Yale, UC Irvine, Duke University, University of Wisconsin, Hilton Hotels & Resorts
August Jackson (AJ) crafts purpose-driven narratives to engage its client’s key communities. Its services include event branding, logistics, content development, onsite management, and post-event feedback and assessment. It also provides virtual event services, like video production, website and app development, and AR/VR experiences.
Yale planned to launch its five-year fundraising campaign, “For Humanity,” despite the sudden COVID-19 pandemic. To help meet its ambitious financial goal and expand its reach, it approached August Jackson.
The event marketing agency developed a custom website with dynamic content and stories about Yale’s programs and research. It also hosted live-stream broadcasts of the campaign launch, encouraging audience participation. The website remained active and accessible post-launch to engage potential new leads and encourage additional donations.
Within nine months of the launch, Yale raised over $4 billion. It also recorded 33,000 website visits and 5,000 worldwide attendees for its live-stream launch.
Check August Jackson Agency Profile
7. Brave Exhibits
- Best for: Trade shows
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2019
- Size: Under 49
- Location: Denver, CO
- Notable clients: Komptech Americas, Sutherland Furniture, Anheart Therapeutics, CloudU, Genius NY
Brave Exhibits redefines trade shows by providing comprehensive event marketing solutions that create meaningful connections. Its services include designing and producing exhibits, environments, and digital events. It also offers asset management, flooring and furniture rental, installation and dismantling services, and freight and logistics management.
Sutherland Furniture joined the Chicago Merchandise Mart, but it wanted its exhibit space to be visually consistent with its showroom. Moreover, it wanted to maximize audience engagement and brand awareness despite its limited spacing. So, it worked with Brave Exhibits. The event marketing firm ensured consistency in the brand elements, color schemes, and materials to build a cohesive brand identity. It also created modular and flexible displays that showcased the client’s many products and told a compelling story.
As a result, Sutherland Furniture maintained a recognizable brand identity for its exhibits and optimized space to accommodate its furniture collection without crowding the area. It also improved customer experience, customer feedback, and sales.
Check Brave Exhibits Agency Profile
8. BCD Meetings & Events
- Best for: Meetings and conferences
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2006
- Size: 1,000 & up
- Location: Chicago, IL
- Notable clients: Lenovo, Asian Infrastructure Investment Bank, The Royal Society, Life Sciences
BCD Meetings & Events tailors its services to provide flexible and scalable events that fuel clients' businesses and engage target audiences. Its offerings include meeting strategy and technology, venue sourcing, attendee management, production and content, brand experience and engagement, virtual and hybrid meetings, and event design and communications.
The Royal Society holds a Commonwealth Science Conference every three to four years to encourage collaboration within the Commonwealth scientific community. However, it wanted to understand its attendees' motivations and engage them on a deeper level. So, it approached BCD Meetings & Events.
BCD Meetings & Events analyzed the Royal Society’s historical data to understand the motivations, objectives, and preferences of its target audiences and segment them. It created pre-event communication strategies, targeted campaigns and content tailored to each segment. Additionally, the event marketing agency used radio frequency identification (RFID) onsite to track the attendees’ behavior and gain more insights.
As a result, the Royal Society had 7,500 attendees and increased attendee satisfaction by 26%. After three years, the audience segments said that attending the event is their top priority.
Check BCD Meetings & Events Agency Profile
9. Impact XM
- Best for: Healthcare industry events
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1973
- Size: 250 - 499
- Location: South Brunswick Township, NJ
- Notable clients: Bell, AT&T Business, Ricoh, Liebherr, Longeviti Neuro Solutions
Impact XM is an event marketing company with a global footprint that aims to create compelling brand experiences for its client’s key audiences. It offers services in events, meetings, conferences, exhibits and trade shows, virtual and hybrid experiences, digital engagements, brand activations, and permanent environments. To date, it has completed over 1,500 life science projects annually and hosted events in 35 countries.
Medical device startup Longeviti Neuro Solutions was exhibiting for the first time at the Congress of Neurological Surgeons. It wanted to stand out from its well-known competitors and promote its new product ClearFit. Knowing Impact XM’s expertise in healthcare events, it contracted the agency’s services.
The event promotion company caught everyone’s attention by designing the only booth with two floors. The first floor had a hands-on demo of the ClearFit product where attendees could perform an ultrasound on phantom skulls. Meanwhile, the second floor was for more in-depth demos and conversations with potential customers.
By the end of the event, Longeviti won the following awards:
- Bronze Stevie Awards for Marketing Campaign of the Year – Healthcare
- Platinum Award for Best Stand at Healthcare Event from World Exhibition Stand Awards
- Silver in Event Marketer’s Experience Design and Technology Award
Check Impact XM Agency Profile
10. Eleven Events
- Best for: Festivals
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Size: Under 49
- Location: Greenville, SC
- Notable clients: Verizon, Facebook, Highlands Food and Wine Festival, MuleSoft, Bear Shadow
Eleven Events is a full-service event design, planning, and production agency that meets clients’ brands at the intersection of coordination and creativity. It makes client's events an 11, on a scale of one to ten, by providing unique ideas that keep people talking about the brand. Its services include corporate event management, experiential marketing events, destination brand experiences, and festival planning and production.
The Highlands Chamber of Commerce created the annual Culinary Weekend to increase the number of customers of the Highland hotels, restaurants, and retail businesses during off-season. However, the number of attendees did not grow after nine years. Wanting to revamp the Culinary Weekend into a destination event that supported the local communities and businesses, the client approached Eleven Events.
Eleven Events leveraged the 10th anniversary of the Culinary Weekend to introduce the Highlands Food & Wine Festival, which lasted for four days. It developed PR and marketing strategies and invited celebrities like Bruce Hornsby, Mavis Staples, Dawes, and Amos Lee. It also partnered with James Beard award-winning chefs and international winemakers and brands.
Within the third year of the festival, the tickets were sold out, and local retailers and hotels reported an increase in revenue of $1.5 million and sales of 500%.
Check Eleven Events Agency Profile
How We Picked the Best Event Marketing Companies
We reviewed the skills, achievements, reported event marketing strategies, client references, and previous collaborations of hundreds of agency profiles to select the top event marketing companies.
We ranked each one based on the following criteria:
- Reviews: Client satisfaction, level of trustworthiness, project management, communication style, team values, and work ethics
- Portfolio: Real-world examples of how an agency organizes events and delivers tangible results for its clients
- Awards and press: Event industry reputation and innovation
- Team bios: The agency’s qualifications and experience in event marketing niche
- Top services: Core competencies and areas of expertise
- Event marketing expertise: Proven event marketing knowledge and experience through certifications, case studies, and lists of services
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular Event Marketing Agencies Compared
Agency Name | Location | Hourly Rate | Size | Best For |
Jack Morton | Boston, MA | Inquire | 1,000 & up | Overall |
George P Johnson Experience Marketing | San Carlos, CA | Inquire | Under 49 | Automotive industry events |
Hamilton | Indianapolis, IN | Inquire | 100 - 249 | Exhibits |
Elevation Marketing | Phoeniz, AZ | Inquire | 50 - 99 | B2B events |
VOLO Events Agency | Atlanta, GA | Inquire | Under 49 | Live shows |
August Jackson | Chicago, IL | Inquire | Under 49 | Higher education events |
Brave Exhibits | Denver, CO | Inquire | Under 49 | Trade shows |
BCD Meetings & Events | Chicago, IL | Inquire | 1,000 & up | Meetings and conferences |
Impact XM | South Brunswick Township, NJ | Inquire | 250 - 499 | Healthcare industry events |
Eleven Events | Greenville, SC | Inquire | Under 49 | Festivals |
Best Michigan Event Marketing Company Rankings
- ioVista is a full-service eCommerce development agency renowned for its expertise in creating and building exceptional eCommerce websites on leading platforms like Magento, Shopify, WooCommerce [... view the full profile of IoVista]Madison Heights, Michigan 50 - 99 $100/hr $25,000 - $50,000
- Virtuacast is an event marketing agency specializing in augmented reality experiences that engage and captivate audiences. Through innovative holographic technology, Virtuacast creates immersive [... view the full profile of Virtuacast, LLC]Wixom, Michigan Under 49 Inquire Inquire
- Brassic stands as a boutique digital marketing agency, distinguishing itself by its ability to deliver results for clients and partners across various budgetary considerations. We invite you to [... view the full profile of Brassic Media]Manchester, Michigan Under 49 $130/hr Inquire
- SMQ Consulting offers data-driven services to help businesses expand and optimize their online presence. We're experts at digital analytics, SEO, digital advertising, and conversion optimization, and [... view the full profile of SMQ Consulting]Leland, Michigan Under 49 Inquire $1,000 - $10,000
- Creative Solutions Group (CSG) specializes in immersive event marketing, bringing brands to life through innovative experiences that engage, entertain, and educate. From tradeshows to branded [... view the full profile of Creative Solutions Group]Clawson, Michigan 100 - 249 Inquire Inquire
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Frequently Asked Questions
What is an event marketing agency?
An event marketing agency is a specialized agency that plans, organizes, and manages events as a strategic marketing and communication channel for brands and organizations. Simply put, an event company promotes a brand, product, or service before, during, and after an event.
It generates leads, converts customers, boosts brand presence, and improves customer relationships. Businesses can host, co-host, sponsor, speaker, or be a participant in the event. The events can be virtual, in-person, or a hybrid of both.
Event marketing agencies promote:
- Exhibitions and conferences
- Trade shows and expositions
- Seminars
- Pop-up shops
- Workshops
- Product demonstrations
- Launch parties and celebrations
- Charities and fundraisers
- Seminars and webinars
- Festivals and concerts
- Customer VIP events
Event marketing teams are usually composed of the following roles:
- Project manager or event marketing manager: Develops the marketing strategies for the entire campaign and oversees their implementation. They are also the client’s point person.
- Designer: Creates all the visuals for event promotion, from posters to swag and merchandise.
- Event videographer and photographer: Documents the event for marketing purposes and manages its live streaming.
- Content strategist: Crafts the copy for the event, including announcements, landing pages, press releases, and blogs.
- Social media manager: Manages event-related content on the brand’s social media channels. It also handles social media ads and community management.
- Public relations (PR) specialist: Coordinates with magazines, newspapers, and other relevant media outlets to promote your event. It crafts compelling press releases, pitches story ideas to journalists, arranges interviews, and secures media coverage.
Event marketing agencies ensure that each event reflects the client's brand and offers tailored experiences for attendees. They work closely with partners and sponsors to boost event visibility. After the event, they keep attendees engaged, handle crises, and plan for unexpected situations to ensure a successful outcome.
What does an event marketing firm do?
An event marketing firm works closely with clients to develop, plan, and execute events that align with clients' marketing goals and target audiences' preferences. It creates memorable experiences to engage attendees, foster loyalty, and drive desired outcomes — lead generation, sales, and publicity.
Its services include:
- Event strategy development
Working closely with the client to develop the event’s key objectives, theme, budget allocation, timeline, and logistics plan - Creative design and branding
Designing exhibits, promotion materials, and other visual elements needed for the event and aligning them with the client’s brand identity - Event planning and execution
Managing event logistics, third-party vendors, material production, and staffing - Marketing and promotion
- Remarketing
Re-engaging previous leads, customers, or website visitors to attend your event - Social media marketing
Leveraging social platforms to promote your event and brand - Email marketing
Sending emails to nurture leads, promote products and services, and maintain customer relationships - Paid advertising
Strategic placement of paid advertisements to reach specific audiences and drive conversions - Traditional marketing
Using conventional marketing channels, like print, radio, and television, to promote your event, brand, product, or service - Public relations (PR)
Building and maintaining a positive brand image through reliable media outlets, influencers, and other mediums
- Remarketing
- Sponsor acquisition and management
Managing relationships with sponsors, fulfilling their obligations, and ensuring they receive the agreed-upon benefits and exposure - Content production
Crafting relevant videos, blogs, graphics, and other content to engage audiences - Attendee engagement
Developing strategies to attract and retain attendees before, during, and after the event - Crisis management
Building a comprehensive crisis management plan that outlines protocols for handling emergencies and unforeseen issues
Most event marketing firms specialize in planning, executing, and optimizing events to maximize their impact on brand promotion. They also offer services like traditional marketing firms, such as branding, digital marketing, and advertising, but their primary focus is events.
What is the difference between event marketing and experiential marketing?
The difference between event marketing and experiential marketing lies in their approach: event marketing promotes events to achieve marketing goals, while experiential marketing aims to create immersive and interactive experiences that establish a deeper emotional connection with the brand.
Below is a table with a clear side-by-side comparison:
Event Marketing | Experiential Marketing |
Centers around events like conferences, trade shows, product launches, anniversaries, and celebrations | Seeks to engage consumers through immersive experiences, often using innovative technologies, such as AR/VR, pop-up booths, and other creative experiential methods |
Increases brand visibility, product awareness, and customer loyalty through structured events | Creates a strong emotional impact and lasting memories to deepen the consumer's connection with the brand |
Focuses on planned, organized events to interact with a target audience | Uses unique and personalized methods to engage consumers |
Direct interaction occurs, but it is limited to the event's context and timeline | Emphasizes real-time, immersive interactions, often enhanced with elements of surprise and technology |
Primarily informational and event-focused, with a certain level of emotional connection | Designed to evoke strong emotions and create lasting impressions |
How much do event marketing companies charge for their services?
Event marketing companies charge about 15% to 20% of the anticipated gross revenue of an event. For example, a tech conference aiming to sell 500 tickets at $200 each, would bring a potential revenue of $100,000. Applying the 15%-20% budget rule, event marketing company would charge between $15,000 to $20,000 for its services.
Given the diversity of event types, there is no one-size-fits-all pricing model for event marketing services. However, several key factors affect their pricing structure:
- Event goals
Marketing complexity varies with event goals. A concert for 10,000 requires multiple marketing strategies and campaigns compared to a 100-person conference. - Target audience
Marketing approaches depend on the audience. VIP events might use email marketing and in-app notifications, while public events require social media, content marketing, PR, and other marketing strategies, raising costs. - Services
The choice of services like AR, live streaming, and influencer marketing greatly impacts the total marketing cost. - Level of competition
High-demand markets lead to higher ad costs and more aggressive strategies, increasing expenses. - Event popularity
Promoting popular annual events like Comic-Con requires less marketing than promoting a new event started by a small brand.
The top 50 event marketing companies on DesignRush charge $116 per hour. Among these, 14.3% take on projects under $1,000, making them accessible for smaller-scale events or startups looking to generate buzz on a limited budget. Meanwhile, 1.5% cater to projects starting at $50,000 for comprehensive planning, advanced digital integrations, and data-driven strategies designed to maximize event impact, audience engagement, and long-term ROI.
Why should I hire an event promotion company?
You should hire an event promotion company because it has the expertise, extensive networks, and tools that increase the chances for the success of your event. These companies create buzz and awareness, ensuring your event attracts your target audience.
By entrusting your event to marketing professionals, you can drive new leads and customers, increase customer engagement and loyalty, collect customer data, and get strategic partnerships for your business.
Hire an event promotion company to:
- Leverage the expertise of a multidisciplinary team
- Gain access to strong strategic industry connections
- Drive leads and customers
- Increase customer engagement and loyalty
- Collect and analyze customer data
Success Story
Take a look at this case study presenting how event marketing firm Jack Morton helped create a 360-degree integrated takeover for Cadillac:
- Challenge: Cadillac aimed to increase the demand for its new electric vehicle (EV) during the US Open.
- Solution: Jack Morton strategically placed ad displays, an immersive theater experience, a 200+ VIP vehicle fleet, VIP hospitality for celebrities and influencers, on-court net signage, and stadium takeovers. It also produced content that featured Frances Tiafoe, Billie Jean King, and Venus Williams.
- Results: At the end of the 20-day activation, Cadillac reached 1.86 billion people via broadcast coverage and organic social media. It also improved brand awareness and audience perception.
How do I choose the right event marketing firm for my business?
You can choose an event marketing firm by following these steps:
- Define your brand
Have a cohesive brand image for your business, from your visuals to your copy, as it will be the center of your entire event marketing strategy. - Set your goals
Define SMART (specific, measurable, attainable, relevant, and timely) goals for the event, like how many leads you want to gain after the event, how many sales you want to earn after a product launch, or how many people you want to sign up to your email newsletter. - Identify key performance indicators (KPIs)
From number of attendees to social media engagement to customer acquisition, there are many ways to measure your event’s success. However, choose the KPIs relevant to your event goals and long-term business objectives. - Determine your project scope
Define your target audience, budget, event location, theme, schedule, and market timeline. - Research potential event marketing agencies
Look at their client list, case studies, technologies and tools, media partners, and list of services. Prioritize those with experience in your field that provide the specific services you need. - Do your due diligence
Check for certificates, awards, reviews, and testimonials. Focus on the agency’s ability to deliver results and project management style. - Send a request for a proposal
Outline your project scope and send it to your shortlisted event marketing agencies and request for proposal (RFP). - Evaluate its communication style
Communication plays a crucial role in the success of an event, so assess how responsive the agency is to your messages. - Conduct interviews
Set up an interview with potential agencies, ask questions about your campaign, and observe how they interact with you and your team. Choose an agency that aligns with your goals, values, and team dynamics. - Request client references
Talking to former clients can give insight into how an event promotion company works, especially on the day of the event itself. Pay attention to how it works under pressure and its ability to solve problems on the spot. - Select your event marketing firm
Contact your chosen agency and discuss contract and payment terms. Coordinate digital marketing channel accounts and event planning details.
If you need help finding the right event marketing agency, message us. Our team will customize a list of the top agencies for you according to your project requirements. Visit our Marketplace for more information.
How do I find the best event marketing agency on DesignRush that fits my budget?
Find the best event marketing agency on DesignRush that fits your budget by using our versatile sorting tools to filter by budgets ranging from $1,000 to over $50,000 or by hourly rates.
Low Budget: 1k above | |
Mid Budget: 10k above | |
High Budget: 50k above |
Access comprehensive agency profiles that highlight key details such as location, expertise, client feedback, and team size to give you all the insights needed to make an informed decision for your business.
What red flags to watch out for when hiring event marketing agencies?
The red flags to watch out for when hiring event marketing agencies include:
- Vague portfolio and case studies
An agency should showcase measurable success, such as increased attendance, lead generation, or ROI from past events. Avoid portfolios with generic claims like "we create memorable experiences" without specific data or outcomes. - No experience in your event type
Event marketing for a trade show differs vastly from a product launch or a music festival. Agencies lacking relevant experience may struggle to deliver results tailored to your needs. - Overpromising results
Promises of guaranteed viral campaigns or certain unrealistic ROI without clear strategies or contingency plans are major red flags. Marketing outcomes depend on numerous variables, and guarantees can be misleading. - Weak digital integration
A competent event marketing agency should integrate digital tools like email campaigns, social media, and analytics into its strategy. If they downplay or avoid these elements, it could indicate outdated methods. - Limited partner network
Event marketing often involves partnerships with vendors, venues, or media outlets. An agency with few or no established connections might struggle to execute effectively. - Minimal focus on attendee engagement
Look for red flags in how they plan to connect with your target audience. Lack of focus on pre-event buzz, interactive elements during the event, or follow-up with attendees can indicate weak engagement strategies. - Overreliance on generic metrics
Agencies that fail to emphasize data collection and analysis after the event miss a critical opportunity to measure success and provide actionable insights for future events. Metrics like social media impressions without tying them to attendee conversion, ticket sales, or brand impact can indicate a lack of strategic depth.
What are the key success metrics for an event marketing campaign?
The key success metrics for an event marketing campaign are registrations and check-ins, cost-to-revenue ratio, cost per opportunity, net promoter score (NPS), social media metrics, lead acquisitions, and conversions.
Here is a closer look at each of them:
- Registration and check-ins
Compute the ratio of registered people vs. those who attended the event. - Cost-to-revenue ratio
Compare how much you earn from the event vs. how much you spend. - Cost per opportunity
Measures how much you spend to push leads and customers through your conversion pipeline. - Net promoter score (NPS)
Send surveys to event participants to assess their satisfaction, gauge loyalty, and predict future event attendance and engagement. - Social media mentions and engagement
Monitor social media reactions, likes, impressions, and reshares involving your brand, event, and branded hashtag. - Lead acquisition
Compute how many new leads you gained from the event. - Customer conversion
Track how many of your event leads become paying customers. - Total donations
For charity events, compute how much money was raised through the event compared to the final goal.
What questions should I ask when interviewing an event marketing company?
You can ask an event marketing company the following when interviewing it:
Its Relevant Background
- What types of events do you organize?
- How many events do you market a year? How do you manage your event calendar?
- Can you share your portfolio with us?
- Do you have experience with our niche?
- What type of event and industry do you specialize in?
Company Services and Processes
- What factors do you consider when doing an event marketing strategy?
- How do you plan and implement your event marketing services?
- What tasks do you outsource? How do you monitor external vendors?
- What event technology do you use?
- How do you ensure safety and security compliance before, during, and after the event?
- Can you walk me through your crisis management plan?
- Do you provide additional services aside from event marketing?
- What are your project management and communication styles? How does your team work under pressure?
The Project
- How early should I start promoting my event?
- How do you measure event success?
- How does your event marketing strategy help with my overall marketing goals?
- Who will be part of my team, and who will be the main contact person throughout the entire campaign, not just during the event?
- How will you coordinate with my event manager and internal team?
- What is your payment structure?
What are the best event marketing agencies in the US?
The best event marketing agencies in the US are:
- Sagefrog Marketing Group
- 4.8 stars on DesignRush (6 reviews)
- 4.9 stars on Google (45 reviews)
- Top clients: UPS, APEX, Penn Medicine, Aramark
- Callbox
- 4.8 stars on DesignRush (6 reviews)
- 4.5 stars on Google (87 reviews)
- Top clients: Amazon, Google, Microsoft, Intel
- Groove Jones
- 4.9 stars on DesignRush (18 reviews)
- 4.6 stars on Google (11 reviews)
- Top clients: Toyota, Amazon, MasterCard, Samsung
- Inbox Army
- 4.9 stars on DesignRush (15 reviews)
- 5.0 stars on Google (28 reviews)
- Top clients: eBay, Hilton, Airbnb, Spotify
- Zaya Production
- 4.8 stars on DesignRush (6 reviews)
- 5.0 stars on Google (10 reviews)
- Top clients: H&M, Mercedes-Benz, Match, SUMMER FRIDAYS
Why People Trust DesignRush
Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding event marketing agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Sources
DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.