Find graphic design companies that create visually compelling assets that strengthen your brand and drive real business results. Choose from our vetted list of graphic design agencies specializing in branding, UI/UX, and digital design.

  • Your all-in-one partner for web design, SEO, and marketing that works.

    Yanbo Solutions blends strategy and creativity to craft impactful digital experiences. We specialize in custom web design, branding, SEO, and marketing all tailored to your business goals. From launching a new brand to improving your online presence, our team delivers engaging, results-driven solutions that...

    Location
    Matthews, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Full service design, development & support!

    Rapptr Labs is a NYC-based team creating premium mobile and web apps. We offer full-service design, development, and post-launch support to help startups and enterprises build digital products that engage users. Lets talk about how we can bring your app to life...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Helping Small Businesses Grow Through Design And Strategy

    We build websites that generate real leads. At Exalto Designs & Marketing, we focus on strategy, SEO, and conversion-driven design to help Columbus businesses turn their online presence into a consistent source of growth...

    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Aligning Brand With Business

    CreativeMINT is a boutique, full-service branding agency founded in 2003 and based in the San Francisco Bay Area. With a team of 1150 multidisciplinary professionals, the firm collaborates closely with clients to deliver strategic brand development, naming, identity design, and digital marketing solutions for...

    Location
    Walnut Creek, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • We Tailor-Make Delightful Engaging Digital Experiences.

    Atomic Studio is a Pasadena, California-based digital creative agency founded in 2012. The firm specializes in crafting tailored web and mobile experiences spanning responsive development, e-commerce, brand identity, managed hosting, and digital strategywith a strong emphasis on polished design and user-first...

    Location
    Arcadia, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Design that Drives Revenue.

    Earp Creative is a Newport Beach design studio specializing in brand identity, websites, and marketing materials that drive real business results...

    Location
    Newport Beach, California
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • We understand the challenges of operating a successful small business and are dedicated to helping

    Our promise to you as a business owner is to fulfill our commitment by executing a PROFITABLE and EFFICIENT strategy to GROW your business!...

    Location
    Bixby, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Google Ads, SEO, Website Design, Graphic Design & Full-Service Digital Marketing.

    We grow your business, establishing a strong online presence with our SEO services and grow organically. We find potential customers at the right time and get conversion-oriented traffic...

    Location
    Lafayette, California
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Building Effective Brands and Experiences.

    We are Selene Art and Design! We are lovers of the visual beauty and the small details, the extra that provides harmony to everything around us. Based in Miami in 2016...

    Location
    Miami Beach, Florida
    Number of Employees
    Under 49
  • Different by Design Boost Growth Increase Revenue

    Hey there! Morales Design is on your service. We are a digital marketing agency based in Orange County, CA. Founded by Steve Morales back in 2004...

    Location
    Brea, California
    Number of Employees
    Under 49
  • Elevating Designs, Inspiring Minds.

    Welcome to Sukalec Designs! My name is Sara Sukalec, I'm a professional Freelance Graphic Designer based in Nashville, TN. I started do freelance back in 2008...

    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
  • The Creative Beast.

    Welcome to Trexyca Artworks! My name is Tivadar Kolozsi, I'm a professional Graphic Designer, Illustrator, 2D animator and UX/UI. I'm Hungarian but based in Subotica, Serbia...

    Location
    Subotica, Serbia
    Number of Employees
    Under 49
  • Designing Growth.

    We at Damson Design Agency are passionate about graphic design and how it can better our clients' businesses. We always provide the best solutions for you through our experience in the field and our ethos of reliability and trust...

    Location
    Fermoy, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
  • Website Design Services for Lawn Care Companies.

    Helping Lawn Care and Landscaping Companies get more Local Leads. Website Design, Website Hosting & Digital Marketing Experts...

    Location
    Buckeye, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting strong digital personas.

    We are passionate about transforming ideas into captivating visuals and compelling narratives that leave a lasting impact on your audience. Our team of skilled professionals is dedicated to bringing your vision to life and helping your brand stand out from the competition. We understand the power of...

    Location
    Surfers Paradise, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Inspired By Travel, Nature, Family, And Fun

    Karen Storr is a designer based in the picturesque Laurentian region of Quebec, Canada, where she skis all winter, swims in the lake all summer, & enjoys backyard campfires all year-round with family and friends...

    Location
    Sainte-Adèle, Canada
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Stay Modern, Stay Ahead. Outsmart Your Competitors With Best-in-Class Marketing.

    Looking for a One-StopModern Marketing is a full-service digital marketing agency for B2B, B2C & eCommerce companies. Call (855) 222-7076 and stay ahead of your competition. Modern Marketing gets results and saves you time. We provide everything you need under one roof to effectively market your business...

    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Love The Process.

    Suite Three Studio is a leading full-service marketing agency focused on unique branding. Our team is dedicated to helping businesses grow and thrive through innovative, customized strategies that deliver real results...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Where Imagination Meets Innovation.

    As your trusted partner for Creative Digital Marketing, we specialize in SEO, web design, and social media solutions, along with graphic and identity design, and digital experiences. Our full suite of services is tailored to meet your unique needs. Our team of passionate experts works closely with each client...

    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • International Marketing Agency

    At IM Digital Factory, we are an international digital marketing agency with a global perspective. We're dedicated to driving our client's success, whether they are domestic companies seeking to expand into international markets or international enterprises looking to maximize their global presence...

    Location
    Barranquilla, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Visual Creations That Truly Captivate

    Professional Graphic Designer for Businesses in Marbella & around the World. We cover everything from high-impact logos, website graphics, to 3D design projects and company branding. We are experts at projecting your company's premium image and are especially well versed in Real Estate requirements...

    Location
    Marbella, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Design Partner for Visionary Solopreneurs

    Ksenia & Co is a soul-led creative studio focused on bringing visionary brands to life through intuitive and strategic design since 2017. Powered by loving relationships, snacks, curiosity and faith. We believe your best brand is in your DNA...

    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Fusion of Creativity: Where Branding Meets Web Design

    At Cooperata, we help small businesses achieve growth and success in the online landscape. With a comprehensive approach, we offer web design solutions and strategic digital marketing expertise to maximize your online presence...

    Location
    Fishers, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Our Creative Portfolio Smarter Results Across the Web.

    Design Sketchers is a comprehensive digital marketing service provider, dedicated to transforming your vision of online presence into a remarkable reality. Our emphasis lies in cultivating robust customer engagement strategies, ensuring an impactful and immersive online experience for your audience...

    Location
    Modesto, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    2 Projects Listed
  • Strategic real estate marketing solutions

    At our core, we are dedicated individuals specializing in real estate marketing solutions. Our approach emphasizes strategic thinking that prioritizes effective communication and fosters positive connections between brands and their customers...

    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Professional Wordpress website design based in Berkshire

    We are a friendly yet professional full-service web design agency based in Berkshire, just outside london...

    Location
    Crowthorne, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Affordable Websites and Design Solutions for Small Businesses & Entrepreneurs

    Website Design & Graphic Design Services for Small Businesses, Startups & Entrepreneurs who want affordable solutions and professional advice on how best to launch and grow their business...

    Location
    Balgowlah, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Building the Network Since 2005

    DigitalST is a boutique digital agency based in Israel that specializes in website development, branding, digital marketing, app development, and custom web solutions, helping businesses build high-performance digital platforms with a strong focus on innovation, user experience, and long-term growth...

    Location
    Tel Aviv, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Transform Overlooked B2B Companies Into the Obvious Choice

    We transform overlooked B2B companies into the obvious choice with big brand thinking at startup speed...

    Location
    Eastbourne, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • 3D Visual Content Designers.

    VSLB is a multidisciplinary studio specializing in 3D Images, Animations, VR, AR, Virtual Production environments. We create immersive content using realtime rendering to elevate brands and products. Founded in 2017 by Sarah Schmidt and Giacomo Mason, we operate from our offices in Seoul and Padova...

    Location
    Seoul, South Korea
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Full Stack Web Development, Devops & UI/UX Design Stavanger, Norway

    Full stack web development, UI/UX design, SEO, DevOps, and mobile app solutions based in Stavanger, Norway. We help startups and businesses build fast, modern, and conversion-focused digital products with transparent pricing, no hidden fees, and a strong commitment to delivering real results...

    Location
    Stavanger, Norway
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Transforming Visions Into Designs

    We empower your brand with visual masterpieces, transforming recognition into profitability-one stunning design at a time. Our comprehensive suite of design services spans from captivating graphic designs to innovative websites and engaging social media content to establish a unique brand identity...

    Location
    Mississauga, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    Under $1,000
  • Merging insightful strategy with marketing

    Orange is a comprehensive hospitality marketing and branding agency where strategic brilliance propels brands to wield impactful influence, and creative ingenuity translates into tangible outcomes...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Psychology-driven designs for global success

    Ready to get more eyes on your business? Let's build a brand that wins...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Ai Powered Website .Grab the future don't be the past

    Professional Web Development & Digital Marketing Company...

    Location
    Tirana, Albania
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Build smarter systems. Get found online. Scale operations with confidence

    MTI Tech helps businesses improve their digital presence and daily operations through web development, SEO, answer engine optimization, CRM automation, digital marketing, IT consulting, and back-office support...

    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Simple online solutions to grow your business.

    With over 20 years of experience in the industry, Adept Digital specialises in providing effective and affordable online solutions tailored to the needs of businesses in Australia and New Zealand. Our services include website development, website hosting and digital consulting...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Azai Studios is a creative branding agency. We create digital experiences. We build beautiful websites. We produce content that drives business. With footprints in New York City, Dubai, and Riga. We create visual identities and digital experiences for a wide range of businesses that matter. From Start-ups to...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Under promise & over deliver.

    Daria Sorokina is a UI/UX designer who specializes in creating websites, landing pages, mobile apps, and other digital products. Her designs prioritize the end user, while collaborating with clients to effectively convey their key messages on the page...

    Location
    Valencia, Spain
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Creative Business Rooted In Values

    DoGoodBiz Studio is a Portland-based ethical branding and web design studio for conscious leaders, healers, cooperatives, and values-driven small businesses. We offer brand identity, web design, messaging strategy, and ongoing creative partnership, all rooted in ecological thinking and a genuine commitment to...

    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Brand Strategy. Design. Digital.

    Bake is a Rome-based creative agency specializing in brand strategy, visual identity, web design, UX/UI design, SEO and digital marketing. We help companies, organizations and ambitious brands build distinctive identities and effective digital experiences by combining creativity, technology and strategic...

    Location
    Rome, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Strategic Marketing to elevate your revenue, brand, and value.

    Nine Degree is a comprehensive marketing consultancy. We use insight-led marketing strategy, creative innovation, and understanding of human behaviour to help you grow your brand. Over two decades, we have worked with diverse industries, markets, and companies to know what will work for you today. Our...

    Location
    Jaipur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Adding Alignment Across All Platforms

    AddAlign.com is a woman-owned digital agency specializing in brand alignment and growth. We provide web design, branding, digital strategy, SEO, and content services, ensuring every touchpoint from visuals to messaging to user experience resonates and connects. With a strategic, creative approach, we help...

    Location
    Naples, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Designing for the future.

    Miranda Wagner Design is a Columbus, Ohio-based creative studio led by designer Miranda Wagner. Specializing in branding, web design, and illustration, the studio collaborates with small to medium-sized businesses across various industries to craft compelling visual narratives that resonate with their target...

    Location
    Columbus, Ohio
    Number of Employees
    Under 49
  • Designs that mean business.

    Welcome to Slkreative! My name is Latifa Sajar, I'm freelance graphice designer and the person behind Slkreative. Currently based in Casablanca, Morocco...

    Location
    Casablanca, Morocco
    Number of Employees
    Under 49
  • Where Design Meets Technology

    Pixels Mark is a high-end design collective that blends AI-powered precision with expert human creativity to build powerful brand identities. Specializing in logo design and strategic branding, the agency helps businesses create visually authoritative assets that stand out and lead in competitive markets...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
  • Intelligent Design For Ambitious Brands

    Define London is an independent brand strategy and design agency based in London, creating intelligent, enduring identities for modern luxury and lifestyle brands. Services include brand strategy and positioning, identity design, creative direction, digital and print design, and interior branding...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Fueling Success: Your Digital Branding Powerhouse!

    At iBrandox Online, a dedicated digital agency, we specialize in more than just website design. We excel at crafting immersive digital experiences that deeply connect with your intended audience...

    Location
    Delhi, India
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Digital Marketing That Makes an IMPACT.

    At Cush Digital, we combine innovation and impact to make a real difference. We're more than just a digital marketing agency; our team is dedicated to enhancing global brands. Our experience covers a wide range of industries, from technology to fashion and more. We value both data and creativity...

    Location
    Aswan, Egypt
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Denver's Premiere Print Shop

    Ink Monstr is Denver's leader in graphic design and printing; specializing in large scale vinyl installs. Vinyl is our biggest product but we also are leaders in Graphic Design, Signs + Banners, Stickers + Labels, Sublimation, and more!...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

7 Frequently Asked Questions About Graphic Design Companies

How do graphic designers price their projects?

Graphic design firms price projects based on scope, complexity, and the value the work brings to your business. 

Common pricing models include: 

  • Project-based (flat fee): One fixed price for the entire project. Works best when the scope is clear.  
  • Hourly rate: You pay for time spent. Graphic designers use it for ongoing work or projects with changing needs.  
  • Value-based pricing: Cost reflects the business impact of the design, not just time or effort.  
  • Retainer: Ongoing monthly agreement for a set amount of work or support.  
  • Package pricing: Pre-set bundles with defined services, such as branding or social media design. 

How much do graphic design agencies typically charge?

Graphic design companies typically charge between $100 and $150+ per hour, with total costs depending on the type and scope of work. 

For one-time projects, pricing varies widely: 

  • Logo design usually costs between $1,000 to $2,500 
  • Website design ranges from $5,000 to $200,000 
  • Brochures or social assets often fall between $500 and $2,500+ 
  • Packaging design ranges from $300 to $50,000 
  • Full branding projects typically cost $16,000 to $63,000 

For ongoing work, many graphic design companies use monthly retainers: 

  • Basic support starts between $500 and $1,000 
  • Mid-level support ranges from $1,000 and $3,000 
  • More advanced, high-volume design work costs $3,000 to $5,000+ per month 

Specialized design work, such as product or technical design, comes at a higher cost: 

  • Mechanical design projects range from $5,000 to $10,000 
  • Prototyping starts at $2,000 and increases based on complexity 

How many revisions do graphic design projects typically include?

Most graphic design projects include a limited number of revision rounds, usually one to three, built into the original price. 

These revisions include small adjustments, such as tweaking text, colors, or layout details. They help refine the design, not change the concept entirely. 

If you request more rounds or major changes after that, designers typically charge extra, often using their hourly rate. 

What is the typical turnaround time for graphic design firms?

Most graphic design projects take anywhere from a few days to several weeks, depending on the type of work and its complexity. 

  • Simple assets, such as social media graphics or ads, are completed in 1 to 6 days.  
  • Print materials such as brochures often take around 5 to 12 days.  
  • Larger projects, such as web or app design, can take up to 6 weeks. 

The timeline also depends on how clear your brief is and how fast you give feedback. Most timelines already include up to three rounds of revisions, so delays usually happen when feedback is slow or the scope keeps changing. 

What file formats do graphic design agencies deliver?

Graphic design firms deliver files in different formats, so you can use the designs across print and digital channels without issues. 

They usually provide two main types of files: 

Vector files (scalable and editable) are used for logos and brand assets because they can be resized without losing quality: 

  • AI: The original working file, fully editable  
  • EPS: Standard format for professional printing  
  • SVG: Used for websites and digital interfaces  
  • PDF: Ready for sharing or printing final designs  

Raster files (pixel-based) are used for photos and digital visuals where exact detail matters: 

  • PNG: High quality with a transparent background  
  • JPG/JPEG: Smaller files, best for web and previews  
  • TIFF: Large, high-quality files for print  

Some projects also include working files, such as PSDs for Photoshop designs or GIFs for simple animations. 

All files are usually organized, so you can easily use them for websites, social media, or print materials without extra adjustments. 

Can you edit the files that graphic design firms deliver?

You can edit graphic design files only if the agency provides editable formats and gives you the right to use them. In most cases, agencies deliver final files that are ready to use but not easy to change. Editable working files are often shared only if agreed upon in advance. 

Files you can edit (if you have the right software): 

  • AI, EPS, SVG: You can edit logos, shapes, and layouts  
  • PSD, INDD: You can edit text, images, and layers  
  • Canva files: You can edit directly in the browser  
  • Editable PDFs: You can make basic text or image changes  

Files that are suitable for use, not editing, include: 

  • JPG, PNG: You cannot change text or layout  
  • Flattened PDFs: Elements are locked into one layer  
  • Outlined text files: Text becomes shapes and cannot be edited 

Graphic design companies limit the availability of editable files for practical reasons. Some assets, like fonts or images, are licensed and cannot be transferred. Working files also reflect the designer’s internal process, so the agency doesn’t always include them. 

If you need full control, you must define that requirement early. Ask for working files or specific formats in the contract. Otherwise, you will need the original graphic designers to make future changes. 

Who owns the copyright: a graphic design agency or a client?

By default, the graphic design agency retains copyright until it transfers it to the client under a contract. 

In most cases, ownership depends on what is agreed upon in writing: 

  • Full ownership transfer: The client gets full copyright and can use, edit, and distribute the design without limits.  
  • License-only: The agency retains copyright, and the client receives permission to use the design under specific terms (e.g., limited use or channels).  
  • Partial rights: The client can use the design, but the agency retains certain rights, including the right to use it in its portfolio.  

Even when ownership is transferred, some elements may still be restricted. Fonts, stock images, or third-party assets often come with their own licenses. 

Without a clear contract, graphic design studios usually retain control, and clients have only limited usage rights. 

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