Business visuals, when skillfully crafted by a reputable graphic design company, can speak volumes about a brand’s identity. Visual branding is a crucial element in shaping how customers perceive your brand reputation, credibility, and product or service quality.
If you need some style inspiration, we present the best finance visuals that exemplify all the good qualities of a remarkable design: innovative and professional with a touch of creativity and eccentricity.
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1. Blakeney Management by Reactive Graphics
Standout Features:
- Data visualization
- Reputation-focused presentation
- Easy-to-read content blocks
One of our top finance visuals for 2024 is Reactive Graphics' brilliant brand visual strategy for Blakeney Management. In the finance industry, credibility is a priority, and the designers know this very well. They’ve placed the facts and figures at the forefront of the brand website, enticing potential clients.
The designers also leveraged data visualization to highlight the company’s track record and expertise. They made the information even more digestible with idea buckets — information such as services and milestones are displayed in framed text blocks and fun shapes like spheres. Nobody likes a text-heavy presentation, so this design gets extra points for that!
Since 1995, Blakeney Management has been investing in public and private companies in Africa. The brand's solid and progressive reputation shines through in this design refresh.
2. IntegraVip by Rangel Studio
Standout Features:
- Dynamic typography
- Integrated logo visuals
- Light and dark contrast
Another of the best finance visuals for 2024 is the branding company Rangel Studio’s play on color and contrast for IntegraVip. The company is a master of finance and technology (fintech) integration, and its core service is gathering various card brands into a single-machine technology to streamline the customer experience.
Though their concept may sound a little too technical, the eye-catching visual design has helped this innovation gain mainstream traction swiftly and with impressive impact.
To overcome the challenge of conveying heavy tech jargon, the designers played with font style variations to ensure the marketing assets were easy to read. They also used the brand’s colors — pink and blue — to highlight essential text.
The color story combined with simplistic and legible typography is incredibly attractive and eye-catching. The consistent logo placements are also impossible to ignore. Beyond strengthening brand recall, they make the layout more visually appealing.
3. Newcont Inteligancia Contabil by Ave Design
Standout Features:
- Bold colors
- Geometric illustrations
- Digestible text presentations
Ave Design created fantastic business visuals for NewCont Inteligência Contábil. After two decades in the industry, the finance company sought a rebrand to spark growth. The result? A fun and fresh new look that truly stands.
The key to their success? A bold color story.
Instead of opting for the usual neutral colors common in finance, the designers took a daring approach and went left field. They infused bold colors such as purple, green, and bright red to make the visuals pop. This risk paid off, as the rebranding was an instant standout!
Unlike traditional business designs that often feature bulky and imposing illustrations, Ave Design used the holy trinity of design: a block of vibrant color, one key image, and a short and sweet advertising message.
Finally, geometric shapes are popular business finance visuals that balance the typography and make the overall visuals easier on the eyes.
4. Numya by Miew
Standout Features:
- Contemporary logo design
- Sleek layouts
- Great color contrasts
Numya, a young consultancy company focused on expanding and growing business networks, had a previously stern and straightforward identity. This was until Miew breathed new life into its business visuals with eye-catching elements.
Numya’s core mission is to foster sustainable growth for its partners, which their new logo captures perfectly. The logo features a stylized illustration of the company’s initial: a unified letter N that doubles as an upward-pointing arrow, symbolizing progress. It’s simple yet effective.
The designers followed this design principle across all the brand assets. The brochures, calling cards, and marketing materials all embody the same sleek and modern aesthetic, reinforcing the brand’s refreshed identity.
5. Phose Protocol by Phenomenon Studio
Standout Features:
- Unique iconography
- Fresh color palette
- Eye-catching digital assets
Rounding out our list of top finance visuals in 2024 is Phose Protocol by Phenomenon Studio, an agency that specializes in branding and UI/UX design for startups and established businesses. Phose Protocol is one of the best online day trading platforms with a robust mobile app for transactions on the go.
The bubble shape in the logo represents a protected and secure environment, reassuring customers that their finances are in safe hands. It also symbolizes growth and expansion, which is highly sought-after in the world of finance.
The fun and fresh color palette evokes exclusivity and trustworthiness, enhancing its appeal to customers in the financial industry.
Top Business & Finance Visuals Compared
| Visual | Pros | Cons |
| Blakeney Management by Reactive Graphics |
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| IntegraVip by Rangel Studio Newcont |
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| NewCont Inteligência Contábil by Ave Design |
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| Numya by Miew |
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| Phose Protocol by Phenomenon Studio |
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Best Business & Finance Visuals Takeaways
In the fast-paced world of business and finance, finding the balance between innovation and creativity can be a game-changer. The designs we explored above all pack a punch, demonstrating how artistic flair can complement financial expertise to make an impact.
For solutions tailored to your needs, partnering with one of the top financial software development companies can deliver everything you need. Combining creativity with technology is a great way for businesses to effectively present ideas and pave the way to success in the competitive business and finance industry.
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