Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Sort by: Top Rated ×
  • From Pre-Sale to ScaleYour Journey to Peak Performance Starts Here.

    From Pre-Sale to ScaleYour Journey to Peak Performance Starts Here.

    Rainfactory is a top-of-the line digital agency specializing in taking growth stage startups and crowdfunding campaigns to the next level. From customer acquisition for Ecommerce, Amazon, SAAS and lead generation – Rainfactory's services are designed to drive effective go-to market strategies that result in...

    Top Services:

    • Advertising
    • SEO
    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • We Are Dedicated To Our Clients Digital Marketing Success

    We Are Dedicated To Our Clients Digital Marketing Success

    Minneapolis Digital Marketing is a team of search marketing professionals, web designers, digital marketing manager, & data analytics specialists...

    Top Services:

    • Market Research
    • Digital Marketing
    • SEO
    • Content Marketing
    • eCommerce
    • Show more
    Location
    Farmington, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • The alternative to the agency status quo.

    The alternative to the agency status quo.

    NP Digital is a San Diego based global digital marketing agency founded in 2017 by Neil Patel and Mike Kamo. The agency delivers full-funnel performance marketing and creative services panning SEO, paid search and social, content marketing, digital PR, analytics, and technology with a remote-first model...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • SEO
    • Content Marketing
    • PPC
    • Show more
    Location
    Las Vegas, Nevada
    Number of Employees
    500 - 999
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $50,000 & Up
  • Uncommon Thinking + Common Sense

    Uncommon Thinking + Common Sense

    JStokes is your go-to for innovative marketing strategies that provide creative, effective solutions designed to take your business the extra mile. From practical action plans to unexpected approaches, JStokes will get you where you want to be...

    Top Services:

    • Media Buying
    • PPC
    • Advertising
    • Digital Marketing
    • Branding
    • Show more
    Location
    Walnut Creek, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Premier Digital Marketing Agency For Travel, Tourism and Hospitality

    Premier Digital Marketing Agency For Travel, Tourism and Hospitality

    Founded and led by Matthew Davison, a travel marketer with over a decade of experience helping tourism brands grow, Travel Tractions is the premier digital marketing agency specializing in consulting services and campaign execution for brands within the travel and hospitality industry...

    Top Services:

    • SEO
    • Social Media Marketing
    • PPC
    • Content Marketing
    • Web Design
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • Artful branding and design out of Denver, Colorado. Be the brand they remember.

    Artful branding and design out of Denver, Colorado. Be the brand they remember.

    Vicarel Studios is an artful branding and design studio based in Denver, Colorado. We provide bespoke creative services spanning brand identity and packaging design, illustration, murals, lettering, typeface design, and creative retainer partnerships. Strategy first, executed with craft...

    Top Services:

    • Branding
    • Package Design
    • Graphic Design
    • Logo Design
    • Print Design
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Ideas That Work

    Ideas That Work

    RGC strives to make a positive impact on your target audience through creative design solutions. Our commitment is to help you build influence and drive impressive results—all in one package!...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Video Production
    • Graphic Design
    • Digital Marketing
    • Show more
    Location
    Woodbridge, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital Innovation For The Digital Age

    Digital Innovation For The Digital Age

    Creative Design Venture is a digital agency specializing in innovative web solutions and executive digital marketing services so that our valuable clientele and their businesses can have a strong online presence...

    Top Services:

    • Digital Marketing
    • Logo Design
    • Web Development
    • Social Media Marketing
    • Business Consulting
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Luxury Construction Starts Here

    Luxury Construction Starts Here

    B West Builders is a Los Angeles-based general contracting company specializing in luxury residential remodeling, custom home construction, and high-end commercial renovation projects. The firm provides comprehensive construction services including home remodeling, kitchen and bathroom renovations, home...

    Top Services:

    • Business Consulting
    • Design Services
    • Digital Services
    • UI/UX Design
    • CRO
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Help Our Clients Scale their B2B Marketing

    We Help Our Clients Scale their B2B Marketing

    True to our name The B2B Marketing Company, our exclusive focus is on B2B marketing. Our extensive portfolio includes collaborations with industry-leading B2B brands such as Adobe, Microsoft, Penske, John Deere, and many others. What sets us apart from conventional agencies is our distinctive approach we...

    Top Services:

    • Content Marketing
    • Advertising
    • Digital Marketing
    • Media Buying
    • Branding
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Build smarter systems. Get found online. Scale operations with confidence

    Build smarter systems. Get found online. Scale operations with confidence

    MTI Tech helps businesses improve their digital presence and daily operations through web development, SEO, answer engine optimization, CRM automation, digital marketing, IT consulting, and back-office support...

    Top Services:

    • Web Development
    • Software Development
    • Mobile App Development
    • Graphic Design
    • AEO
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Live & Breath Shopify

    We Live & Breath Shopify

    eCommerce Republic is a premier eCommerce transformation partner, delivering scalable commerce platforms and high-impact digital retail experiences. We specialize in helping brands thrive online through precision engineering, design excellence, and performance marketing...

    Top Services:

    • eCommerce Development
    • Digital Services
    • Graphic Design
    • Branding
    • Web Design
    • Show more
    Location
    New Hyde Park, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    41 Projects Listed
  • Doing Digital the Right Way

    Doing Digital the Right Way

    Our agency is dedicated to driving and elevating your brand to new heights. Our team is comprised of visionaries with humble egos and groundbreaking concepts that will leave you in awe...

    Top Services:

    • Logo Design
    • Package Design
    • Branding
    • Advertising
    • SEO
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • Creating bespoke end-to-end software solutions

    Creating bespoke end-to-end software solutions

    We are a top-tier custom software and technology company, and we create bespoke end-to-end software solutions...

    Top Services:

    • UI/UX Design
    • Mobile App Development
    • Software Development
    • Market Research
    • Branding
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Building long-lasting relationships!

    Building long-lasting relationships!

    At DD, were a marketing technology agency unlike many others in the DC area. For starters, we are into nonprofits and higher education marketing, and we build long-lasting relationships with our client-partners, to the point where they become like family...

    Top Services:

    • Digital Marketing
    • Market Research
    • Branding
    • Business Consulting
    • Web Design
    • Show more
    Location
    Fairfax, Virginia
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Custom Printed Boxes & Packaging Solutions In USA

    Custom Printed Boxes & Packaging Solutions In USA

    We Print Boxes is a custom packaging and printing company dedicated to helping brands create powerful product presentations through high-quality packaging solutions. We specialize in custom printed boxes, retail packaging, CBD packaging, and luxury box designs tailored to business needs...

    Top Services:

    • Package Design
    • Print Design
    • Product Design
    • Logo Design
    • Branding
    • Show more
    Location
    Shelburne, Vermont
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Delivering Great Results

    Delivering Great Results

    We deliver human-centered design and technology solutions that create measurable results...

    Top Services:

    • UI/UX Design
    • Market Research
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Olomana Loomis ISC is a full-service integrated business consulting

    Olomana Loomis ISC is a full-service integrated business consulting

    Olomana Loomis ISC is a digital marketing, brand, advertising and communications agency in Honolulu, Hawaii...

    Top Services:

    • Advertising
    • Market Research
    Location
    Honolulu, Hawaii
    Number of Employees
    Under 49
  • Connecting Brands and Technology.

    Connecting Brands and Technology.

    FINE is a digital agency that helps brands connect with customers through various platforms by offering services in strategy, design, and technology. Their expertise has helped industries such as wine and spirits, hospitality, consumer technology, banking, and finance stand out in a crowded market...

    Top Services:

    • Branding
    • Web Development
    • Web Design
    • Digital Strategy
    • Creative Services
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
  • Accelerating Medical Innovation Through Strategic Commercialization

    Accelerating Medical Innovation Through Strategic Commercialization

    The dd+p group assists medical device manufacturers, from start-ups to large corporations, with business and marketing help as well as market research across a wide range of commercialization difficulties...

    Top Services:

    • Market Research
    • Business Consulting
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
  • Above and Beyond

    Above and Beyond

    One of the top 10 market research companies in Cincinnati is Various Views Research (VVR), a full-service firm. Quantitative and qualitative studies, virtual interactive wall research, online panels, focus groups, product testing, sensory assessment, and many other methods are all within their range and...

    Top Services:

    • Market Research
    Location
    Cincinnati, Ohio
    Number of Employees
    100 - 249
  • Quality Products, Ethical People

    Quality Products, Ethical People

    The Midwest's oldest and most seasoned full-service marketing company is called Blue Chip Marketing. We have served as an official sales representative for some of the biggest businesses in the country since 1981. Additionally, we have provided telemarketing assistance to thousands of small and medium-sized...

    Top Services:

    • Market Research
    • Call Centers
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
  • Let's Save Lives Together

    Let's Save Lives Together

    CureMD's physician billing services are easy and stress free Our team of experts will handle all the complex details, so you can focus on providing excellent patient care...

    Top Services:

    • Software Testing
    • AI Development
    • Software Development
    • CRM Consulting
    • Call Centers
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
  • Helping Businesses and Brands Create Memorable Experiences

    Helping Businesses and Brands Create Memorable Experiences

    We help clients develop scalable and innovative corporate, product, and CX strategies within blue ocean markets to disrupt their industries, reduce competition and expenses, and promote growth...

    Top Services:

    • Business Consulting
    • Market Research
    • Digital Marketing
    • CRO
    • Social Media Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
  • Helping clients make smart real estate and construction decisions.

    Helping clients make smart real estate and construction decisions.

    NTH is a WBENC-Certified, award-winning WBE with a specialisation in project management and commercial real estate. We assist businesses in the Twin Cities in developing environments and conducting market research that support their operational objectives. From selecting a space to making it their own, we...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Empowering your business with invaluable customer insights

    Empowering your business with invaluable customer insights

    A full-service, international research and planning company, Market Response International is headquartered in Minneapolis, USA. We work on a global scale for leading brands in medical, financial, automotive, industrial, government and consumer products...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Sales Executive as a Service company offering fractional sales executive services

    Sales Executive as a Service company offering fractional sales executive services

    Mark-Tech International LLC provides services such as market research, strategy analysis, and sales strategies...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • For your most important strategic marketing decisions, KNOW Market Research & Consulting specialises

    For your most important strategic marketing decisions, KNOW Market Research & Consulting specialises

    For your most important strategic business and marketing choices, KNOW Market Research & Consulting specialises in best-practices marketing research...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Strategic drupal development

    Strategic drupal development

    Lullabot is a company that specializes in strategy, design, and Drupal development, and is renowned for creating award-winning websites for major publishers. Being one of the pioneers in Drupal agencies, Lullabot has earned a reputation for its authentic approach, Drupal innovation leadership, and a portfolio...

    Top Services:

    • UI/UX Design
    • Web Development
    • Digital Services
    • Market Research
    • Digital Strategy
    • Show more
    Location
    Providence, Rhode Island
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Strategic Digital Positioning & Lead Generation in Atlanta & Chicago

    Strategic Digital Positioning & Lead Generation in Atlanta & Chicago

    Webosition helps businesses stand out in crowded markets through strategic digital positioning. From brand strategy and website development to SEO, AI visibility, and reputation management, we create digital experiences that attract and convert...

    Top Services:

    • Business Consulting
    • SEO
    • Web Design
    • Web Development
    • Market Research
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Boutique Influencer Marketing Firm

    Boutique Influencer Marketing Firm

    From micro-influencers to market strategy, 9R Collective keeps brands ahead in a shifting social landscape...

    Top Services:

    • Public Relations
    • Digital Strategy
    • Social Media Marketing
    • Market Research
    • Business Consulting
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Merging strategy and service

    Merging strategy and service

    As an organization dedicated to strategy and service innovation, our primary goal is to assist companies like yours in achieving growth through innovation...

    Top Services:

    • Market Research
    • UI/UX Design
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Build Customer Loyalty & Profits

    Build Customer Loyalty & Profits

    Quality Solutions, Inc. has gained recognition on a global scale as a management consulting company that offers clients a variety of support for market research and quality management services. Performance Excellence is the only objective we had in mind when designing our services...

    Top Services:

    • Market Research
    • Business Consulting
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • We Help Clients Get Smarter - Fast and Cost-Effectively

    We Help Clients Get Smarter - Fast and Cost-Effectively

    Cleveland, Ohio-based New Heights Research (NHR) is a small-scale market research and consulting company. The business was established in 2005 to address the unmet and underserved research and consulting needs of businesses operating in a range of industries...

    Top Services:

    • Market Research
    Location
    Shaker Heights, Ohio
    Number of Employees
    Under 49
  • Research that matters

    Research that matters

    A full-service market research company with offices in Portland, Oregon is called rsEdge, inc. (previously Research Edge, Inc.). The Office of Minority, Women, and Emerging Small Business in the state of Oregon has recognised us as a Women's Business Enterprise (WBE)...

    Top Services:

    • Market Research
    Location
    Portland, Oregon
    Number of Employees
    Under 49
  • Market Research & Consulting Firm

    Market Research & Consulting Firm

    A proactive strategy is used by AnalystView Market Insights, a market research and consulting organisation, to meet the varied need for precise and accurate market research, custom research, and consulting solutions across geographies and industry verticals. A group of driven, naturally inquisitive, and...

    Top Services:

    • Market Research
    Location
    Portland, Oregon
    Number of Employees
    100 - 249
  • Using economic analysis to address today's public policy questions

    Using economic analysis to address today's public policy questions

    Comprehensive energy program assessments, economic effect analyses, statistical modeling, and high-quality survey research and market research are all conducted by Evergreen Economics using rigorous and cutting-edge analysis approaches...

    Top Services:

    • Market Research
    • Big Data Analytics
    Location
    Portland, Oregon
    Number of Employees
    Under 49
  • Data-Driven Digital Marketing Agency

    Data-Driven Digital Marketing Agency

    We specialize helping brands grow through data-driven SEO, paid ads, content, social media, Amazon PPC, and conversion-focused websites. We craft tailored strategies that turn digital presence into real revenue across the U.S...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • CRO
    • Social Media Marketing
    • Show more
    Location
    North Richland Hills, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Champions of Big Ideas

    Champions of Big Ideas

    We are Champions of Big Ideas. A Dallas / Fort Worth Creative Consulting Firm. We have a broad range of business-to-consumer and business-to-business advertising experience. From startups to Fortune 500's. We work with the world wide leader in sports and the local community college...

    Top Services:

    • Media Buying
    • Advertising
    • Branding
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
  • Reinvent Your Brand Journey

    Reinvent Your Brand Journey

    At BrandEra, we bring over 40 years of combined experience in advertising, graphic design and public relations to deliver exceptional marketing solutions tailored to your needs. With a passion for surpassing expectations, we dive into the trenches and make a difference in your day-to-day operations...

    Top Services:

    • Branding
    • Digital Services
    • Creative Services
    • Market Research
    • Digital Strategy
    • Show more
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Amplify Your Presence

    Amplify Your Presence

    Louder Design is an award-winning interactive agency that crafts unique and intuitive digital experiences. Based in the Dallas-Fort Worth Metroplex, we specialize in helping municipal, corporate and non-profit organizations stand apart through innovative technology-driven solutions...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • Creative Services
    • Advertising
    • Show more
    Location
    Richland Hills, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Solutions, Designed To Roar.

    Digital Solutions, Designed To Roar.

    LION is a full-service digital agency that specializes in strategy, user experience design, and development. Our global team uses research and prototyping to gain a deep understanding of user needs, providing tailored solutions that exceed clients' goals...

    Top Services:

    • Branding
    • Product Design
    • Digital Services
    • UI/UX Design
    • Web Design
    • Show more
    Location
    Oakland, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $25,000 - $50,000
  • We Build The Revenue Operations Engine Behind Your Growth.

    We Build The Revenue Operations Engine Behind Your Growth.

    Aspect Marketing is a Gold HubSpot Partner that turns messy data into predictable revenue for B2B companies. We combine RevOps strategy, AI automation, and full-funnel HubSpot implementation to drive clearer funnels, smarter attribution, and more revenue...

    Top Services:

    • CRM Consulting
    • AI Development
    • Digital Marketing
    • Business Consulting
    • Market Research
    • Show more
    Location
    Appleton, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    1 Project Listed
  • You're kind of a big dill, in our humble onion.

    You're kind of a big dill, in our humble onion.

    Our primary focus is on the higher education sector, though we also extend our services to small businesses and non-profit organizations. Our unwavering commitment is rooted in the belief that the pursuit of a visually appealing and effective online presence should not be constrained by resource limitations...

    Top Services:

    • Creative Services
    • Branding
    • Logo Design
    • Web Design
    • SEO
    • Show more
    Location
    Florence, Alabama
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • When Data & Design Meet.

    When Data & Design Meet.

    Hoot and a Half is a creative design studio blending digital expertise with a deep understanding of people. We craft stunning, functional designs tailored to your brand. From B2B to B2C, we've helped brands create impactful ads, websites, and long-form content. Our mission is to drive results...

    Top Services:

    • Creative Services
    • Graphic Design
    • Email Marketing
    • Web Design
    • Content Marketing
    • Show more
    Location
    Redmond, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • Real estate strategy and consulting organisation offering full services

    Real estate strategy and consulting organisation offering full services

    Market analysis, real estate development, property management, and brokerage services are all areas of expertise for the accomplished team of specialists at New Regional Planning, Inc. ("NRP")...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • Bolder Ventures

    Bolder Ventures

    We are a boutique consulting firm that offers services in market research, strategy planning, product creation, and market entry to early-stage and established small to medium-sized enterprises...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • Marketing Begins With A Business Objective

    Marketing Begins With A Business Objective

    25|25 Marketing offers close-knit, long-term advising with a specialisation in B2B commercialization techniques. Although the oil and gas sector holds a special place in our hearts, we also like collaborating with new businesses...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • We Ask The Worlds Most Interesting Questions

    We Ask The Worlds Most Interesting Questions

    A full-service market research company. Our expertise is in gathering the vital, practical information your organization requires while eliminating the filler you don't. It is information that is directed upward...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • Always Giving The Best Out Of Us, For The Best Out There

    Always Giving The Best Out Of Us, For The Best Out There

    Consumer market research, including quantitative and qualitative, industrial and business-to-business market research, social market research, media research, retail research, and consumer panels are some of Ematrix Solutions' speciality areas. Ematrix Solutions is a full-service company that offers...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    100 - 249

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research company Marketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

Receive Free Proposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner