Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Discover the Best Media Buying Agencies Across the United States
19 Companies-Rankings updated: September 08, 2026
DesignRush vets each media buying agency based on professional qualifications and verified customer feedback to help you choose confidently. Some positions may be sponsored.
Cubatica buys media across Facebook, Google, Pinterest, TikTok, Snapchat, YouTube, and native ad networks. Campaign success gets measured against cost per lead, cost per acquisition, or a client-specific ROI target depending on the business...
Top Services:
Media Buying
Location
Portland, Oregon
Number of Employees
100 - 249
Average Hourly Rate
$199/hr
Minimal Budget
$25,000 - $50,000
Cubatica Services
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Canva
Wonderbly
Art Naturals
Trinny London
Cornerstore
Data sourced from the agency's DesignRush profile
Cubatica Reviews & Testimonials
Alban Guillemot Director at Fullsteam Consulting
5.0★
Digital Marketing Review from Alban Guillemot
I had the pleasure of having Joshua take part in my Google Tag Manager training. He always impressed with valuable feedback and suggestions on how to make Implementations more efficient and improve the training. He clearly already surpassed the level of an advanced Google Tag Manager practitioner, so I’m confident he will be able to help any future clients with his skills. I’m delighted to recommend Joshua to anyone who is looking for advanced Google Tag Manager and Google Analytics implementations.
Megan Greig Group Marketing Manager at Amicus
5.0★
Digital Marketing Review from Megan Greig
Josh is an exceptionally clever digital marketer who has ensured I am up to speed with the best technical online practices, custom to our industry’s quirks and our company’s needs. Josh has been integral to the implementation of marketing tracking, analytics and reporting allowing me to clearly show marketing ROI with ease. Josh has a wealth of experience across the digital marketing landscape that could only be considered of high value to any marketing manager.
Gianluca Trombetta Technical Product Manager for Business Intelligence at Wonderbly
5.0★
Digital Marketing Review from Gianluca Trombetta
Joshua Bretag is an incredibly experienced marketer, capable of working in challenging environments. He joined Lost My Name in high season and immediately brought results as well as guidance for the members of the marketing team. Josh is the full package: he combines the hands-on knowledge of paid channels with the strategist mindset. If you’re looking for someone to take your marketing strategy to the next level and multiply results, look no further and hire Cubatica today.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Elasticity demonstrates courage in our everyday interactions in partnering with the challenger brands of the world, stretching boundaries in order to break through the mass of mediocrity all to create solutions that not only solve our clients unique business challenges. We do it in a way that positions brands...
Top Services:
Digital Marketing
Branding
Digital Strategy
Business Consulting
Advertising
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Location
St. Louis, Missouri
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Elasticity Services
Digital Marketing
Branding
Digital Strategy
Business Consulting
Advertising
Social Media Marketing
Public Relations
Web Development
Video Production
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Pixel Theory is the performance marketing agency for CPG brands that prioritizes your P&L over platform dashboards. While most agencies chase vanity metrics like ROAS, we build financial growth models focused on contribution margin and true profitability. We act as your strategic partner, tying every dollar...
Top Services:
Digital Marketing
Business Consulting
Advertising
eCommerce
Web Design
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Location
Fort Lauderdale, Florida
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Pixel Theory Services
Digital Marketing
Business Consulting
Advertising
eCommerce
Web Design
eCommerce Development
Digital Strategy
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
BLD Marketing is a one-stop shop for success in the building materials industry. Our digital capabilities, strategic marketing services and specialized implementation resources provide our clients with an unbeatable foundation to grow their business faster than ever before! With BLD's guidance, you can...
Top Services:
SEO
Content Marketing
Media Buying
Digital Marketing
Public Relations
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$300/hr
Minimal Budget
$25,000 - $50,000
BLD Services
SEO
Content Marketing
Media Buying
Digital Marketing
Public Relations
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
You have something unique to offer. You need your target audience to know about your company and entice them to want to know about what you offer and what problem of theirs you help solve. There are many ways to accomplish this but if you do your advertising wrong it can cost you. Not just in terms of money...
Top Services:
Social Media Marketing
Branding
Graphic Design
Digital Marketing
Show more
Location
Birmingham, Michigan
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Pure Energy Advertising Services
Social Media Marketing
Branding
Graphic Design
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
First Merchants Bank
PizzaForno
Harvey Automotive Group
Salvation Army
Oakland Community College
Meritor
Raymond James
Tough Trade Tools
DOBI Real Estate
Level One Bank
Data sourced from the agency's DesignRush profile
Pure Energy Advertising Reviews & Testimonials
Alex Urban Review from Google
5.0★
Alex Urban's Review Sourced from Google
Kevin and the team at Pure Energy are second to none. Exceptional work and unwavering dedication to helping their clients succeed.
JoAnn Perry Review from Google
5.0★
JoAnn Perry's Review Sourced from Google
Fantastic company run by really good people. Pure Energy provides awesome advertising services that make your company brand stand out. Highly recommend!
Aundrea Newbern Review from Google
5.0★
Aundrea Newbern's Review Sourced from Google
Kevin and team are amazing. The quality of their advertising work is unmatched and I look forward to continuing the partnership with them in the future!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
IN has been the go-to ad agency for food companies since 1995. We've helped them reach new heights by crafting a strong brand foundation and visual strategy, as well as launching eye-catching ads and social media campaigns that truly amplify their product's success. Our expertise in marketing food products is...
Top Services:
Graphic Design
Advertising
Media Buying
Branding
Social Media Marketing
Show more
Location
Minneapolis, Minnesota
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$25,000 - $50,000
IN Food Marketing & Design Services
Graphic Design
Advertising
Media Buying
Branding
Social Media Marketing
Package Design
Digital Marketing
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Marzetti Foodservice
Burnett Dairy Cooperative
General Mills
Pizzey Ingredients
Data sourced from the agency's DesignRush profile
IN Food Marketing & Design Reviews & Testimonials
Mimi Larson Review from Google
5.0★
Mimi Larson's Review Sourced from Google
The creative team at IN Food is the best I've seen at any agency! Great talent and insights!
teresa thein Review from Google
5.0★
teresa thein's Review Sourced from Google
InFood did an OUTSTANDING job creating my label, from idea to execution. I could not be happier. They are creative, professional wonderful people to work with.
TheCookieCart Review from Google
5.0★
TheCookieCart's Review Sourced from Google
The IN Food Marketing and Design team is incredible! They have taken our existing brand elements and elevated them in fun and unique ways. The team has created award-winning design for our organization, including our company vehicle wrap. We highly recommend working with IN Food Marketing and Design.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
If connecting with the Baby Boomer and senior generations is your mission, then you're in good hands. At Coming of Age we've cracked the code to Ageless Marketing - decoding their motivations, values and behaviours get your message across better than anyone else around. We know where they look online and how...
Top Services:
Advertising
SEO
Product Design
Branding
Direct Marketing
Show more
Location
Downers Grove, Illinois
Number of Employees
Under 49
Average Hourly Rate
$149/hr
Minimal Budget
$25,000 - $50,000
Coming of Age Services
Advertising
SEO
Product Design
Branding
Direct Marketing
Media Buying
Email Marketing
Social Media Marketing
Public Relations
Video Production
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We connect the dots between insights and impact, creativity and conversion, people and purpose.
Kiosk is a full-service marketing agency that connects the dots between insights and impact, creativity and conversion, people and purpose. Headquartered in Novato, California, we drive meaningful results by putting people at the heart of everything we do...
Top Services:
CRO
Advertising
Branding
Content Marketing
Social Media Marketing
Show more
Location
Novato, California
Number of Employees
50 - 99
Average Hourly Rate
$210/hr
Minimal Budget
$25,000 - $50,000
Kiosk Creative Services
CRO
Advertising
Branding
Content Marketing
Social Media Marketing
SEO
Digital Marketing
Media Buying
Digital Strategy
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Idea Peddler believes that true progress and success come from authentic approaches to thinking, living, and doing. Join us as we make great work with passion. Feel free to explore our world—you won't ever be disappointed...
Top Services:
Digital Marketing
Video Production
Public Relations
Media Buying
Show more
Location
Austin, Texas
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$25,000 - $50,000
Idea Peddler Services
Digital Marketing
Video Production
Public Relations
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Taos Ski Valley
Briggo
Airware
Data sourced from the agency's DesignRush profile
Idea Peddler Reviews & Testimonials
Chelsea Dietz Review from Google
5.0★
Chelsea Dietz's Review Sourced from Google
Nimaroh did an amazing job for us! We needed videos for a product launch. They effectively weaved together a powerful story that featured our customers, partners, team members, and the product features. They took our ideas and made them better. Everyone on the team that we worked with treated this project like it was personal. They felt like a member of our team, rolling up their sleeves and creating something we could all be proud of. I would absolutely work with them again!
Ian Nater Review from Google
5.0★
Ian Nater's Review Sourced from Google
We are currently working with Nimaroh to do a full redesign of our branding and website. The experience has been an awesome one so far.Here is one of our experiences that highlights who Nimaroh is most. After a first pass of our website redesign we liked the attempt but not fully. We gave very precise and clear direction on what we didn't like and would like to see different. A week later we were set to meet to see the updates and I was nervous about what we would see and that the edits would miss the mark.....BOOM absolutely blow away by the updates. The feedback was carefully listened to and iterations were made in a way that showed they listen to their customers but also know what they were doing. I will say I trusted them from the beginning but after this I had no doubt in their ability and professionalism.The final thing I will say is I don't know how many projects or customers Nimaroh currently has ( I am sure its lots) but every time we interact it feels like we are their only customer and priority. They never forget who you are, where you last left off, or feedback you provided. It's like working with a friend you can trust. 10/10
Kati Review from Google
5.0★
Kati's Review Sourced from Google
Teo and his team are incredibly talented at what they do. The Nimaroh team helped with design and branding for my Pilates studio, and I couldn't be happier with our final product. The folks at Nimaroh are detail oriented, passionate about their work and a pleasure to work with from start to finish. Highly recommend for all things creative.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Unlock the full potential of your programmatic advertising with our comprehensive solutions. Our team of experts offers comprehensive solutions for brands and agencies - from planning through optimization; we have you covered!...
Top Services:
Digital Marketing
Social Media Marketing
Media Buying
Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$25,000 - $50,000
Hotspex Media Services
Digital Marketing
Social Media Marketing
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Centennial College
Sunstar GUM
The Home Depot
Panasonic
Amazon
Data sourced from the agency's DesignRush profile
Hotspex Media Reviews & Testimonials
Marylynn Anstead Review from Google
1.0★
Marylynn Anstead's Review Sourced from Google
Was offered a remote job doing review maintenance work, told I’d get paid with bitcoin after doing 3 sets of 40 maintenance work. I was prompted to open a cash app and asked to deposit 50.00 of my own funds that I could withdraw once work was completed. Nope…asked to deposit another 50.00. Guaranteed I’d be able to cash out. Incumbent I did the last of my work asked to deposit 100.00 I became very cautious and declined!! It’s a scam!! Warning ⚠️ I want my money back!!
Yar Valtz Review from Google
1.0★
Yar Valtz's Review Sourced from Google
I was wiped out of all my money working on optimizing the app. The case will be reported to the police. Stay away. The collaboration came from Adecco Goup.
Lorne S Review from Google
1.0★
Lorne S's Review Sourced from Google
Spent 15 minutes doing the RBC Avion survey, once submitted it routes you to a nonexistent page. It appears to be designed to get the data required for RBC, but voids your chance at the 500$ since the survey is incomplete. Will file a complaint with RBC and consolidate my RBC accounts into my Scotia accounts. I'm fed up with this bait and switch garbage.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Transforming Brands Through Engaging Content Experiences
S&G is an award-winning content marketing agency that specializes in creating branded content experiences for companies looking to differentiate themselves, become thought leaders, and connect with customers in ways that generate tangible results. With a team of content marketing experts from reputable media...
Top Services:
Digital Marketing
Content Marketing
Public Relations
Video Production
Video Marketing
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
3 Projects Listed
S&G Content Marketing Services
Digital Marketing
Content Marketing
Public Relations
Video Production
Video Marketing
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We Are Modern-Day Storytellers That Live and Breathe Brands.
We like to think of ourselves as modern day storytellers, telling stories through beautiful design, words, and thought. Immersed in culture and art, we live to create intuitive brand connections and iconic brands.Achieving an emotional and cultural connection with the consumer is our main focus...
Top Services:
Branding
Creative Services
Digital Marketing
Web Design
Media Buying
Show more
Location
Coral Gables, Florida
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
The Brand Collective Services
Branding
Creative Services
Digital Marketing
Web Design
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mindstream Media is a full-service media agency. They give national brands the results that matter most to them with end-to-end advertising strategies. Mindstream Media delivers effective campaigns across all types of media, including PPC, SEO, & more...
Top Services:
Media Buying
PPC
Location
Dallas, Texas
Number of Employees
100 - 249
Minimal Budget
$25,000 - $50,000
Mindstream Media Services
Media Buying
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TVA Media Group is a full-service direct-response media agency and production studio founded in 1987 and based in Studio City, California. The agency delivers end-to-end marketing solutionsspanning infomercials, documercials, TV and digital commercials, MEDIABlitZ!® campaigns, media buying, and earned media...
Top Services:
Video Production
Media Buying
Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
$25,000 - $50,000
TVA Media Group Services
Video Production
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Offering Branding, Digital, And Music Marketing Services. We launch brands and make good companies better. We're a full service advertising agency. Full Service means that well do whatever it takes to get your brand where you want it to be...
Top Services:
Digital Marketing
Web Design
Social Media Marketing
Branding
Public Relations
Show more
Location
Pasadena, California
Number of Employees
Under 49
Average Hourly Rate
$170/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
3 Projects Listed
Echo-Factory Services
Digital Marketing
Web Design
Social Media Marketing
Branding
Public Relations
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Positron
Cedars-Sinai Kerlan-Jobe Institute
MagLite
Proponent
Eagle Eyes Optics
FSC Lighting
JoeFroyo
Kvaser
Zobo Heaters
Data sourced from the agency's DesignRush profile
Echo-Factory Reviews & Testimonials
Roger Ritchie Review from Google
5.0★
Roger Ritchie's Review Sourced from Google
I have worked with Echo Factory teams in a consulting and client capacity over the past several years. Echo has consistently provided us with excellent service, and top-tier expertise across digital, development and strategic projects. They created and expertly managed programs for me across paid media, website development, new channel and product launches and new market strategic endeavors. All of their team members work collaboratively to help deliver results as promised, on budget and on time. Their team-based approach to working with their clients helped me save money and provided us with access allowing us to work closely with their team as if they were part of our own organization. I highly recommend Echo Factory for business, digital marketing, strategy and media projects.
Kellstrom Defense Review from Google
5.0★
Kellstrom Defense's Review Sourced from Google
Great experience partnering with the talented Echo-Factory team to give our new combined business a fresh new identity. Excellent customer service and never disappointing with their creative designs, always going above and beyond to deliver excellent results with a personal touch. Appreciative for their hard work, dedication, and commitment to a successful launch under a time crunch!
Michael Ruskow Review from Google
5.0★
Michael Ruskow's Review Sourced from Google
Every few years, I revaluate our marketing team and adjust based onour goals. When my business was at the point where we were ready and positioned for exponential 6 figure revenue growth in the next year - we located and started working with Echo Factory and boy did they deliver for us! Mike Schafer and his entire team were incredibly effective and supportive of us in reaching our goals. During our first year working with EF, we increased our gross revenue by $111,000 and marketing was a big part of that. Thank You, Echo Factory! We are grateful to have found you and are looking forward to a bright future.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Blink Advertising is a full-service marketing and communications agency specializing in integrated B2B and B2C solutions that help businesses strengthen their brands, engage audiences, and achieve measurable growth. For more than a decade, the agency has combined strategic thinking, creative execution, and...
Top Services:
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Blink Advertising Agency Services
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Video Marketing
Video Production
Web Design
Social Media Marketing
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mac Bid
UPMC
Guardian Protection
Gerard Plumbing and Heating
Carnegie Museum of Natural History
DePaul School for Hearing and Speech
Advanced Basement Solutions
Guardian Storage
Armstrong Comfort Solutions
Rome Monument
Data sourced from the agency's DesignRush profile
Blink Advertising Agency Reviews & Testimonials
steve drizos Review from Google
5.0★
steve drizos's Review Sourced from Google
I had the pleasure of meeting with Jeff Swartz recently, and I couldn't be more impressed with Ethic’s level of professionalism and dedication to their clients. From the moment I reached out to them, I knew I was in good hands.What sets Ethic Advertising apart is their genuine willingness to listen and understand the unique needs of your business. They don't believe in one-size-fits-all solutions; instead, they take the time to customize their marketing strategies to perfectly fit your goals and objectives.I highly recommend Ethic Advertising for your marketing needs. Their stellar reputation is well-deserved, and I look forward to our partnership in the future.
Greg Leach Review from Google
5.0★
Greg Leach's Review Sourced from Google
We talked to numerous marketing firms across the US and most were either inept or wouldn’t talk to us because we’re a startup.When I initially contacted Ethic, I was so used to having a bad experience with other marketing firms, I bluntly said “we’re a startup that needs a lot of help with brand recognition, but we’re on a very limited budget. Can you help?”. The owner Jeff said “let’s talk”. We spent the next hour discussing our business operation and different marketing strategies. We then had a follow up call in which Jeff came prepared with a full presentation and spent the afternoon explaining each line item step by step of how to execute our short term marketing goals. He did all this on his own time for nothing in return. We do not have an agreement in place and there's no guarantee of future business when working with a startup.I can't thank Jeff and the Ethic team enough. They will be our “go to” for all our future marketing needs but it's not because of the free time they gave us, but rather their level of expertise. Our company launched service in January 2023 and currently has 400 app downloads. I will give a follow up review in one year to showcase the value of this experience. If you’re looking for a high level marketing company contact Ethic.
Candice Puzak Review from Google
5.0★
Candice Puzak's Review Sourced from Google
We've been working with Ethic for about a year and a half, using various forms of online advertising and strategy. They have been great partners - always quick to respond, thorough in their approach and knowledgeable in the ever changing digital ad space. Their ability to scale their services to fit our needs and budget has been extremely beneficial as well. We highly recommend Ethic to anyone looking for a quality digital partner.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
NCR Voyix
BrightOrg Services
Makersite
The Marketing Practice
Vensure Employer Services
Simeio
Namely
Aderant Stridyn
Genesiscare
Verizon
Data sourced from the agency's DesignRush profile
Media Frenzy Global Reviews & Testimonials
Emily Pearce Director of Communications at Expereo
3.2★
Public Relations Review from Emily Pearce
This agency was only used for a short period. A pleasant and responsive team but not quite as strong on strategy, C-Suite engagement/interviewing or ensuring our organisation provided enough information to achieve the best results.
Christine Quarte Review from Google
5.0★
Christine Quarte's Review Sourced from Google
I had the pleasure of partnering with Media FRENZY to help with brand repositioning and strategic work, and the experience was phenomenal. They were truly amazing partners—strategic, creative, and always willing to push us when needed. Their in-depth process ensured every detail was addressed, and they remained open to discussions, feedback, and exploring new concepts with us.Media FRENZY consistently brought fresh ideas to the table, showcasing their ability to think outside the box while keeping our goals at the forefront. Their collaborative approach and dedication made them excellent partners throughout the journey. Sarah, Dave and team were professional, collaborative and quite frankly, a FUN team to partner with. If you're looking for a marketing agency that combines strategy with creativity and genuinely listens to your needs, I absolutely recommend Media FRENZY.
Joe Williams Review from Google
5.0★
Joe Williams's Review Sourced from Google
Fantastic company. They do PR and marketing the right way and care deeply about clients. If you’re in need of positive coverage and results, I’d recommend MFG to any organization looking for a true partner.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
What services do media buying agencies in the United States provide?
These types of agencies help brands with:
Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
Fee Type
Typical Cost Range
Notes
Monthly retainer
$1,500 to $10,000
Based on complexity and channel mix
% of media spend
10% to 20%
Scales with spend and performance scope
One-time setup fee
$1,500 to $3,000
Tracking, pixels, dashboards, QA
Hourly rate
$100 to $150+
Specialized strategy or audits
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
Campaign Type
Budget Range
Typical Scope
Pilot campaigns
~$25,000
1 to 2 platforms, short run
Integrated campaigns
$50,000 to $300,000
Multi-channel, performance tracking
Large/national campaigns
Up to $500,000
12 to 24 weeks, heavy media mix
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
Channel
Early Signals
Stable Performance
Paid social
7 to 21 days
30 to 45 days
Google Search
3 to 10 days (with volume)
8 to 12 weeks
YouTube
5 to 10 days
3 to 4 weeks
CTV/Programmatic
4 to 8 weeks
10 to 12 weeks
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
Campaign Size
Planning & Setup
Build & QA
Optimization Cadence
Total Timeline
Small-scale
1 to 2 weeks
3 to 5 days
Weekly
4 to 8 weeks
Mid-size
2 to 3 weeks
1 week
2-3× weekly
8 to 12 weeks
Large/Multi-channel
3 to 5 weeks
1 to 2 weeks
Daily
12 weeks to 6 months
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness
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