Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Discover the Best Media Buying Agencies Across the United States
17 Companies-Rankings updated: September 09, 2026
DesignRush vets each media buying agency based on professional qualifications and verified customer feedback to help you choose confidently. Some positions may be sponsored.
D2 was founded on the premise that successful branding and marketing requires relevant data. Design + Data = D2...
Top Services:
Design Services
Graphic Design
Branding
Advertising
Web Design
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Location
Kirkland, Washington
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
8 Projects Listed
D2 Creative Services
Design Services
Graphic Design
Branding
Advertising
Web Design
Web Development
Digital Marketing
Media Buying
Social Media Marketing
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Amtrak Cascades
Northwest Seaport Alliance
Oregon Department of Transportation
Washington Dept of Enterprise Services (DES)
King County
Oregon Health & Sciences University
Valley Medical Center
University of Oregon
Whatcom Transportation Authority
City of Kirkland
Data sourced from the agency's DesignRush profile
D2 Creative Reviews & Testimonials
Undisclosed
Communications Manager at ODOT
5.0★
Digital Marketing Review from Undisclosed
On a scale of 1-10 with 10 being the highest rating, I rate D2 a 10. As someone who worked at an ad agency/PR firm, I know how hard it can be to meet a client's expectations, yet D2 has done that and more with us (the Rail team at ODOT). I look to them for expert advice and recommendations, outstanding and effective creative, and responsible fiscal decisions—and they deliver finally, I know they will be our advocate in trying to help us accomplish our goals. and that is ultimately why I highly recommend this organization!
Tori Hernandez
Assoc. Dir. of Brand & Media Strategy at University of Washington
5.0★
Media Buying Review from Tori Hernandez
I want to commend D2 Creative for their outstanding work. They helped us effectively connect with students at every stage of the admissions process, and I’m truly grateful for their invaluable contribution.
Reviews verified by DesignRush and sourced from the agency's profile
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Award-winning design. Systems that close deals.
Revenue Rise builds award-winning websites and client acquisition systems for mortgage brokers and realtors across the US and Canada. 412+ clients. $863M+ in transactions influenced...
Top Services:
Digital Strategy
Web Design
Web Development
eCommerce Development
PPC
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Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$97/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
Revenue Rise Services
Digital Strategy
Web Design
Web Development
eCommerce Development
PPC
Advertising
Media Buying
CRO
Digital Marketing
CRM Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Corporate Services Industry
Retail Industry
eCommerce Industry
Data sourced from the agency's DesignRush profile
Revenue Rise Reviews & Testimonials
Diba Dehghan
Realtor at REALTOR
5.0★
Real Estate Review from Diba Dehghan
I have been with Revenue Rise for about a year and their CRM has been a huge help to my business. It helps systemize my workflow and deal flow. The lead generation system they have in place is very strong and leads are qualified. The turnover for leads are quick and reliable. They helped me grow my business substantially!
Reviews verified by DesignRush and sourced from the agency's profile
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Wreggy has created sophisticated analytics-led and data-driven marketing strategies that have greatly enhanced the marketing performance of its clients. Small and medium-sized companies in the technology, retail, non-profit, and healthcare sectors are among our clientele. The practice has produced a...
Top Services:
Web Design
SEO
PPC
Advertising
Social Media Marketing
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Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
wreggy Services
Web Design
SEO
PPC
Advertising
Social Media Marketing
Digital Marketing
Web Development
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
MeTooShoes
AvaTrade
Iminit
Data sourced from the agency's DesignRush profile
wreggy Reviews & Testimonials
Glenn Rosenstein
Managing Partner at 600 Volt Entertainment LLC
5.0★
Digital Strategy Review from Glenn Rosenstein
Wreggy helped get our data services in check and competitive. The marketing strategies we implemented were remarkably successful. The Wreggy team was responsive, available and patient in helping us to understand next level game planning.
Reviews verified by DesignRush and sourced from the agency's profile
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Tomorrow deserves better
Creative advertising agency in Denver, CO. We work with brands and initiatives to make a positive impact in Denver, in Colorado and beyond...
Top Services:
Branding
Creative Services
Social Media Marketing
Media Buying
Public Relations
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Location
Denver, Colorado
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Portfolios Count
2 Projects Listed
Amelie Company Services
Branding
Creative Services
Social Media Marketing
Media Buying
Public Relations
Advertising
Digital Marketing
Graphic Design
Logo Design
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
CO Department of Transportation
Colorado Behavioral Health Administration
CO Consortium for Prescription Drug Abuse Prev
Colorado Department of Education
CO Healthcare Policy & Financing
Franklin County (Ohio) Public Health
Arapahoe County (CO)
City and County of Denver
Pediatric Mental Health Institute
Babolat
Data sourced from the agency's DesignRush profile
Amelie Company Reviews & Testimonials
Benjamin Jones
Executive Producer at Image Brew
5.0★
Creative Services Review from Benjamin Jones
Amelie has been a rock in the Denver creative community for well over 15 years. My agency partners with them often, and we're always impressed by their ideas, clientele, and team of professionals. Top notch!
Benjamin Jones
Review from Google
5.0★
Benjamin Jones's Review Sourced from Google
Amelie has been a rock in the Denver creative community for well over 15 years. My agency partners with them often, and we're always impressed by their ideas, clientele, and team of professionals. Top notch!
Reviews verified by DesignRush and sourced from the agency's profile
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Grow Your Brand With The Best In Integrated Marketing
Omni-channel marketing partner helping brands build sustainable, long-term success. With over 20 years' experience, our exceptional branding, advertising, digital marketing, reputation management and other services have helped clients thrive in competitive industries...
Top Services:
SEO
Media Buying
Email Marketing
Content Marketing
Video Marketing
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Location
San Diego, California
Number of Employees
Under 49
MediaScape Advertising Services
SEO
Media Buying
Email Marketing
Content Marketing
Video Marketing
Audio Production
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Appliance Alley
La Mesa Flooring Company
California Citizens Redistricting Commission
Valley Alignment and Auto Repair
Data sourced from the agency's DesignRush profile
MediaScape Advertising Reviews & Testimonials
Johnny Archuleta
Review from Google
5.0★
Johnny Archuleta's Review Sourced from Google
We have been using Media scape advertising agency for years and have seen our business increase each year. Our market share and visabilty to the public has increased tremendously. Would recommend to any new or established business.
Keith Haugen
Review from Google
5.0★
Keith Haugen's Review Sourced from Google
We've used MediaScape here at Cityscapes Roofing since our inception. Their expertise in marketing and advertising has always been prompt and concise. Mediascape has been the biggest factor in our market exposure and growth within our industry. I trust them with our company and would highly recommend them to others.
Eric Wever
Review from Google
5.0★
Eric Wever's Review Sourced from Google
Mark and Jenai at MediaScape Advertising have done a fantastic job handling the TV and radio marketing for our company. Since we started with them in 2019, our sales are up over 50%! They are very responsive and easy to work with as well.
Eric Wever
President
La Mesa Flooring Company
Reviews verified by DesignRush and sourced from the agency's profile
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KR1STNA Media delivers end-to-end marketing, sales, and technology solutions that accelerate growth. We blend strategy with execution, helping businesses streamline processes, strengthen customer journeys, and maximize ROI. From CRM automation to creative campaigns, our team equips leaders with tools and...
Top Services:
CRM Consulting
Business Consulting
Digital Services
WordPress Website Design
CRO
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Location
Evesham, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
KR1STNA Media Services
CRM Consulting
Business Consulting
Digital Services
WordPress Website Design
CRO
Social Media Marketing
Email Marketing
Digital Marketing
Media Buying
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Team Media specializes in aiding various media companies in executing programmatic media campaigns through a contractor or freelance model. Our approach offers unparalleled flexibility with no campaign minimums or contracts, providing access to over 5 demand-side platforms without any licensing fees. By...
Top Services:
Creative Services
Digital Services
Digital Strategy
Business Consulting
Media Buying
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Location
Plymouth, Minnesota
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
Under $1,000
Team Media Services
Creative Services
Digital Services
Digital Strategy
Business Consulting
Media Buying
Digital Marketing
Advertising
Video Marketing
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Flashpoint Strategies is a media and storytelling firm specializing in Democratic campaigns, PACs, labor organizations, and advocacy initiatives. The company creates innovative, research-backed communication strategies that help campaigns and organizations connect with audiences and drive action. With 14...
Top Services:
Reputation Management
Advertising
Social Media Marketing
Media Buying
Public Relations
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Location
Lambertville, New Jersey
Number of Employees
Under 49
Flashpoint Strategies Services
Reputation Management
Advertising
Social Media Marketing
Media Buying
Public Relations
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The HYPHEN team (formerly JP Marketing, merged with Marketing Plus) is a full-service creative marketing agency founded in 1994. With approximately 26 team members in Fresno, California, the firm specializes in brand-driven advertising, media buying, digital strategy, website design, and storytelling...
Top Services:
Creative Services
Branding
Public Relations
Media Buying
Advertising
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Location
Fresno, California
Number of Employees
100 - 249
Average Hourly Rate
$149/hr
Minimal Budget
$1,000 - $10,000
the HYPHEN team Services
Creative Services
Branding
Public Relations
Media Buying
Advertising
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
CVR is an Indy-based independent communications agency that specializes in Building Brands That Matter. As an integrated agency, we uncover compelling insights to make customers genuinely care about your brand. With a focus on outcomes and a versatile range of services, including advertising, public relations...
Top Services:
Creative Services
Branding
Video Production
Public Relations
Media Buying
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Location
Indianapolis, Indiana
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$50,000 & Up
CVR Services
Creative Services
Branding
Video Production
Public Relations
Media Buying
Web Design
Digital Marketing
SEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Blink Advertising is a full-service marketing and communications agency specializing in integrated B2B and B2C solutions that help businesses strengthen their brands, engage audiences, and achieve measurable growth. For more than a decade, the agency has combined strategic thinking, creative execution, and...
Top Services:
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Blink Advertising Agency Services
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Video Marketing
Video Production
Web Design
Social Media Marketing
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mac Bid
UPMC
Guardian Protection
Gerard Plumbing and Heating
Carnegie Museum of Natural History
DePaul School for Hearing and Speech
Advanced Basement Solutions
Guardian Storage
Armstrong Comfort Solutions
Rome Monument
Data sourced from the agency's DesignRush profile
Blink Advertising Agency Reviews & Testimonials
steve drizos
Review from Google
5.0★
steve drizos's Review Sourced from Google
I had the pleasure of meeting with Jeff Swartz recently, and I couldn't be more impressed with Ethic’s level of professionalism and dedication to their clients. From the moment I reached out to them, I knew I was in good hands.
What sets Ethic Advertising apart is their genuine willingness to listen and understand the unique needs of your business. They don't believe in one-size-fits-all solutions; instead, they take the time to customize their marketing strategies to perfectly fit your goals and objectives.
I highly recommend Ethic Advertising for your marketing needs. Their stellar reputation is well-deserved, and I look forward to our partnership in the future.
Greg Leach
Review from Google
5.0★
Greg Leach's Review Sourced from Google
We talked to numerous marketing firms across the US and most were either inept or wouldn’t talk to us because we’re a startup.
When I initially contacted Ethic, I was so used to having a bad experience with other marketing firms, I bluntly said “we’re a startup that needs a lot of help with brand recognition, but we’re on a very limited budget. Can you help?”. The owner Jeff said “let’s talk”. We spent the next hour discussing our business operation and different marketing strategies. We then had a follow up call in which Jeff came prepared with a full presentation and spent the afternoon explaining each line item step by step of how to execute our short term marketing goals. He did all this on his own time for nothing in return. We do not have an agreement in place and there's no guarantee of future business when working with a startup.
I can't thank Jeff and the Ethic team enough. They will be our “go to” for all our future marketing needs but it's not because of the free time they gave us, but rather their level of expertise. Our company launched service in January 2023 and currently has 400 app downloads. I will give a follow up review in one year to showcase the value of this experience. If you’re looking for a high level marketing company contact Ethic.
Candice Puzak
Review from Google
5.0★
Candice Puzak's Review Sourced from Google
We've been working with Ethic for about a year and a half, using various forms of online advertising and strategy. They have been great partners - always quick to respond, thorough in their approach and knowledgeable in the ever changing digital ad space. Their ability to scale their services to fit our needs and budget has been extremely beneficial as well. We highly recommend Ethic to anyone looking for a quality digital partner.
Reviews verified by DesignRush and sourced from the agency's profile
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At Juice Consulting, we add vitality to every single campaign we take on. AKA, we bring the JUICE! We strive to be one of the hardest working PR and marketing agencies in Austin, Texas and have a long-standing commitment to client satisfaction. We aim to be on the bleeding edge of the cutting edge as a...
Top Services:
Public Relations
Video Production
Graphic Design
Print Design
Creative Services
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Location
Austin, Texas
Number of Employees
Under 49
Juice Consulting Services
Public Relations
Video Production
Graphic Design
Print Design
Creative Services
Social Media Marketing
Digital Marketing
Media Buying
Web Design
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We believe thoughtfully designed customer experiences informed by well-defined brands create moments worth remembering and sharing and those extraordinary moments get, keep and grow more brand lovers for our clients. And as your marketing partner, we'll keep you informed on how those marketing dollars are...
Top Services:
Creative Services
Branding
Video Production
Advertising
Media Buying
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Location
Chandler, Arizona
Number of Employees
Under 49
Average Hourly Rate
$170/hr
Commit Agency Services
Creative Services
Branding
Video Production
Advertising
Media Buying
Digital Marketing
Social Media Marketing
Web Development
Web Design
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
JW Marriott Phoenix Desert Ridge Resort & Spa
Goodwill of Central and Northern Arizona
eegee's
Harrah's Ak-Chin Casino
Maricopa County Elections Department
The Phoenician
USA BMX
Maricopa County Department of Public Health
Paddy O' Furniture
Comfort Systems USASouthwest
Data sourced from the agency's DesignRush profile
Commit Agency Reviews & Testimonials
Patrick Tilton
Review from Google
5.0★
Patrick Tilton's Review Sourced from Google
The Commit Agency has been top notch since day one, Hawkeye Electric appreciates everything you have done to get us on the right track with our website and social media. Thank you
Mary Ellen Thieroff
Review from Google
5.0★
Mary Ellen Thieroff's Review Sourced from Google
Working with Commit Agency has been a total game-changer for Peter Piper Pizza. Their team is not only creative and professional, but always on trend—they truly understand the ever-evolving social media landscape. From fresh, eye-catching content to smart strategy that drives real engagement, Commit always brings their A-game. If you're looking for a social media agency that's ahead of the curve and genuinely invested in your success, Commit is it!
Pete Trowbridge
Review from Google
5.0★
Pete Trowbridge's Review Sourced from Google
We've had Commit Agency under engagement now for a couple years and we couldn't be happier with the results. Positive impressions continue to grow and so does our recognition in the local AEC community. We've been so happy with their performance, we have expanded their scope of services multiple times, including inviting them to our 25th Anniversary / Grand Opening. We couldn't give them a higher recommendation for companies looking to rebrand or increase awareness. 100% top-notch firm: Commit Agency.
Reviews verified by DesignRush and sourced from the agency's profile
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Vix Media Group empowers businesses by providing expert guidance for organic growth. Our team of industry professionals collaborates to deliver impactful, results-driven campaigns. We build meaningful partnerships, focusing on our clients unique goals to drive significant outcomes...
Top Services:
SEO
Media Buying
PPC
Digital Services
Digital Marketing
Show more
Location
Austin, Texas
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$10,000 - $25,000
Vix Media Group Services
SEO
Media Buying
PPC
Digital Services
Digital Marketing
Content Marketing
Reputation Management
Web Design
Web Development
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Katava Marketing is a full-service digital marketing agency helping businesses nationwide grow through strategy, branding, website design, SEO, content development, and paid media management...
Top Services:
Web Development
SEO
Digital Marketing
PPC
Managed Services
Show more
Location
Chester, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$180/hr
Portfolios Count
1 Project Listed
Katava Services
Web Development
SEO
Digital Marketing
PPC
Managed Services
Media Buying
Creative Services
Email Marketing
Print Design
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Building Competitive Advantage for Banks, Credit Unions & Fintechs via Branding & Marketing
Many banks and credit unions think brand is about great service. The strongest ones know its about an authentic, ownable promise built from the inside out.
We help financial brands build competitive advantage by aligning employer brand and market positioning (public-facing brand) to deliver ROI...
Top Services:
Branding
Public Relations
Digital Marketing
Creative Services
Direct Marketing
Show more
Location
Topeka, Kansas
Number of Employees
Under 49
Average Hourly Rate
$165/hr
Portfolios Count
4 Projects Listed
Banktastic Services
Branding
Public Relations
Digital Marketing
Creative Services
Direct Marketing
Media Buying
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
United Consumers Credit Union
B&V Credit Union
FHLBank Topeka
CoreFirst Bank & Trust
Sunflower Bank
Capitol Federal Savings Bank
FHLBank Indianapolis
Suntell Square One Credit Suite
Data sourced from the agency's DesignRush profile
Banktastic Reviews & Testimonials
Tamara Taylor
Review from Google
5.0★
Tamara Taylor's Review Sourced from Google
Martha and Alex understand the industry and ask the right questions to learn more about their clients' specific needs. They are easy to work with but also they make it fun!
Tara Dimick
Review from Google
5.0★
Tara Dimick's Review Sourced from Google
Creative, innovative and professional. Banktastic helped our team focus on what matters the most to our customers and members.
Veronica Wooten
Review from Google
5.0★
Veronica Wooten's Review Sourced from Google
Martha and team are always a delight to work with - like a breath of fresh air! Their enthusiasm and spunk really comes through to the end product. I've worked with Martha on various branding, marketing and business process projects over the last 13 years and she never disappoints! Her team of well-seasoned professionals take the time to listen and incorporate ideas we have had about our business and extrapolate those into full-blown strategies that have fostered our growth and success over the years.
Reviews verified by DesignRush and sourced from the agency's profile
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Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
NCR Voyix
BrightOrg Services
Makersite
The Marketing Practice
Vensure Employer Services
Simeio
Namely
Aderant Stridyn
Genesiscare
Verizon
Data sourced from the agency's DesignRush profile
Media Frenzy Global Reviews & Testimonials
Emily Pearce
Director of Communications at Expereo
3.2★
Public Relations Review from Emily Pearce
This agency was only used for a short period. A pleasant and responsive team but not quite as strong on strategy, C-Suite engagement/interviewing or ensuring our organisation provided enough information to achieve the best results.
Christine Quarte
Review from Google
5.0★
Christine Quarte's Review Sourced from Google
I had the pleasure of partnering with Media FRENZY to help with brand repositioning and strategic work, and the experience was phenomenal. They were truly amazing partners—strategic, creative, and always willing to push us when needed. Their in-depth process ensured every detail was addressed, and they remained open to discussions, feedback, and exploring new concepts with us.
Media FRENZY consistently brought fresh ideas to the table, showcasing their ability to think outside the box while keeping our goals at the forefront. Their collaborative approach and dedication made them excellent partners throughout the journey. Sarah, Dave and team were professional, collaborative and quite frankly, a FUN team to partner with. If you're looking for a marketing agency that combines strategy with creativity and genuinely listens to your needs, I absolutely recommend Media FRENZY.
Joe Williams
Review from Google
5.0★
Joe Williams's Review Sourced from Google
Fantastic company. They do PR and marketing the right way and care deeply about clients. If you’re in need of positive coverage and results, I’d recommend MFG to any organization looking for a true partner.
Reviews verified by DesignRush and sourced from the agency's profile
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What services do media buying agencies in the United States provide?
These types of agencies help brands with:
Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
Fee Type
Typical Cost Range
Notes
Monthly retainer
$1,500 to $10,000
Based on complexity and channel mix
% of media spend
10% to 20%
Scales with spend and performance scope
One-time setup fee
$1,500 to $3,000
Tracking, pixels, dashboards, QA
Hourly rate
$100 to $150+
Specialized strategy or audits
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
Campaign Type
Budget Range
Typical Scope
Pilot campaigns
~$25,000
1 to 2 platforms, short run
Integrated campaigns
$50,000 to $300,000
Multi-channel, performance tracking
Large/national campaigns
Up to $500,000
12 to 24 weeks, heavy media mix
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
Channel
Early Signals
Stable Performance
Paid social
7 to 21 days
30 to 45 days
Google Search
3 to 10 days (with volume)
8 to 12 weeks
YouTube
5 to 10 days
3 to 4 weeks
CTV/Programmatic
4 to 8 weeks
10 to 12 weeks
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
Campaign Size
Planning & Setup
Build & QA
Optimization Cadence
Total Timeline
Small-scale
1 to 2 weeks
3 to 5 days
Weekly
4 to 8 weeks
Mid-size
2 to 3 weeks
1 week
2-3× weekly
8 to 12 weeks
Large/Multi-channel
3 to 5 weeks
1 to 2 weeks
Daily
12 weeks to 6 months
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness
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