Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner. 

United States × Agriculture × Sort by: Avg Hourly Price: Low to High × Clear Filters
  • Boost Your SEO With Trusted Guest Posts

    Vefogix is your trusted partner for enhancing online visibility through strategic content marketing and high-quality link-building solutions...

    Top Services:

    • SEO
    • Digital Services
    • Web Design
    • Web Development
    • WordPress Website Design
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    100 - 249
    Average Hourly Rate
    $5/hr
    Minimal Budget
    Under $1,000

    Vefogix LLC Services

    • SEO
    • Digital Services
    • Web Design
    • Web Development
    • WordPress Website Design
    • PPC
    • Social Media Marketing
    • Advertising
    • Mobile App Development
    • Media Buying
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • eCommerce Industry
    • Beauty Industry
    • Education Industry
    Data sourced from the agency's DesignRush profile
  • Revolution In Internet Marketing

    BROagency is a USA-based digital marketing and lead generation agency that helps businesses accelerate growth through innovative internet marketing strategies and performance-driven campaigns. With a focus on advertising, lead generation, and digital business development, the agency combines strategic...

    Top Services:

    • Digital Services
    • Product Design
    • Logo Design
    • Web Design
    • Web Development
    • Show more
    Location
    Florida, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000

    Broagency Inc. Services

    • Digital Services
    • Product Design
    • Logo Design
    • Web Design
    • Web Development
    • eCommerce Development
    • Affiliate Marketing
    • CRO
    • Media Buying
    • Digital Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Evecare
    • Nanoflex
    • Beauty Lab
    • Fungizol
    Data sourced from the agency's DesignRush profile
  • Driving growth through Digital Marketing!

    Operating as a media buying company in the USA, CodeDesign has run paid media campaigns since 2012 for more than 500 companies across technology, retail, and consumer goods. Average client relationships last over three years, with a 96% retention rate...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Email Marketing
    • Digital Strategy
    • Show more
    Location
    Manchester-by-the-Sea, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Portfolios Count
    6 Projects Listed

    Codedesign Services

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Email Marketing
    • Digital Strategy
    • eCommerce Development
    • Web Development
    • PPC
    • CRO
    • Media Buying
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Chicco
    • Nestlé
    • Aston Martin UAE
    • Unilever
    • Mitsubishi
    • Uniplaces
    • Omstars
    • Guerlain
    • Pfizer
    • Velux
    Data sourced from the agency's DesignRush profile

    Codedesign Reviews & Testimonials

    • Lucy Saint-Antonin
      Lucy Saint-Antonin Director of Communications & Marketing at TLScontact
      5.0

      Digital Marketing Review from Lucy Saint-Antonin

      I really enjoyed working with the Codedesign team. They have a very methodical approach, first analysing and understanding business needs and then proposing the most appropriate strategy to meet those needs. They were very responsive throughout the digital project that we worked on with them, and demonstrated strong expertise on topics such as Google and Meta ads, and SEO strategy, helping us to increase traffic and conversions. I wouldn't hesitate to recommend them for any project requiring digital marketing expertise.

    • Rita Corrêa Mendes
      Rita Corrêa Mendes CEO at Grupo Hug
      4.7

      Digital Marketing Review from Rita Corrêa Mendes

      I chose to work with Code Design on the launch of Grupo Hug because I believe they possess essential characteristics that are extremely important to me in a digital agency: team qualitification, digital expertise, credibility, client results orientation, a holistic digital approach always with an interest in going beyond a simple objectives briefing. They are very responsive and collaborative, and we have a fluid and transparent communication. They are available, always seeking to meet our needs reactively but also proactively.

    • Bruno Sober
      Bruno Sober Marketing Director at October CMS
      4.8

      Digital Marketing Review from Bruno Sober

      Codedesign excels in delivering comprehensive digital marketing solutions with a focus on measurable results and client satisfaction. Their expertise in AI, eCommerce, and integrated marketing strategies ensures businesses achieve significant growth and transformation. The dedication and proficiency of their elite team make Codedesign a standout choice for digital marketing services.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Searchbloom

    Verified Verified by the DesignRush team for authenticity and credibility.

    Top Rated SEO Agency by Forbes, USA Today, Backlinko, & Search Engine Land

    Searchbloom is a media buying agency in the USA that manages paid placements on Google and Bing under its ACE framework, covering ad assets, ongoing campaign control, and constant testing. Analysts monitor burn rates and conversions in real time rather than checking in periodically...

    Top Services:

    • SEO
    • PPC
    • CRO
    • eCommerce
    • Content Marketing
    • Show more
    Location
    South Jordan, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed

    Searchbloom Services

    • SEO
    • PPC
    • CRO
    • eCommerce
    • Content Marketing
    • Advertising
    • Digital Marketing
    • Media Buying
    • eCommerce Development
    • Web Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Nordstrom
    • Bill.com
    • 1800 contacts
    • Idera, Inc.
    • Divvy
    • Wh Law
    • Schwartzapfel Lawyers
    • Goedeker's
    • Suse
    • DeWils
    Data sourced from the agency's DesignRush profile

    Searchbloom Reviews & Testimonials

    • Sacha Awwa
      Sacha Awwa Founder at SAMG Marketing
      5.0

      SEO Review from Sacha Awwa

      Outstanding SEO Partner They Deliver Every Time Search Bloom is hands down the best SEO company I've worked with. What sets them apart is their commitment to actually delivering on what they promise something that's honestly rare in this industry. The team consistently extends themselves to push through challenges and get results. I've worked with them to support my clients' needs, and they've been nothing short of amazing on all fronts. Their level of trust and reliability is exactly what you want in a strategic partner. If you're looking for an SEO company that won't just talk the talk but will actually deliver, Search Bloom is it. Highly recommend them without reservation.

    • Clayton Johnson
      Clayton Johnson Director of Licensing and Publishing at Musicnotes
      5.0

      Advertising Review from Clayton Johnson

      Searchbloom managed our SEO and Paid Search Advertising channels with much success. They are deeply knowledgeable and professional. They can explain why they make the choices they do and provide a clear strategic vision for how to grow our brand in a challenging environment.

    • Anonymous
      Anonymous CMO at Food Manufacturing Company
      5.0

      SEO Review from Anonymous

      Our traffic has increased and our keyword positions have improved to the point where we’re ranking on page one. We know SEO is a long-term effort, but we’re happy with the results so far. What stands out most about Searchbloom is their transparency and integrity.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • All Marketing. One Partner.

    Spotlight is a full service marketing firm, web design agency and magazine publisher located in Fargo, ND, Bismarck ND, Western Minnesota and Sioux Falls, SD...

    Top Services:

    • Web Design
    • Digital Marketing
    • Advertising
    • SEO
    • Web Development
    • Show more
    Location
    Fargo, North Dakota
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed

    Spotlight Services

    • Web Design
    • Digital Marketing
    • Advertising
    • SEO
    • Web Development
    • Video Production
    • Media Buying
    • Branding
    • WordPress Website Design
    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Kilbourne Group
    • Hebron Brick
    • Eventide
    • Hireclick
    • Rainbow International
    • Great North Insurance
    • O'Keefe Law Firm
    • Marvin Windows
    • Thunder Seed
    • Christianson Companies
    Data sourced from the agency's DesignRush profile

    Spotlight Reviews & Testimonials

    • Alex Kelly
      Alex Kelly Review from Google
      5.0

      Alex Kelly's Review Sourced from Google

      I’ve worked with and trusted Spotlight since I started my business 2.5 years ago. They’ve done everything from branding to website to advertising for me and have always been very professional while delivering high quality work. I get the feeling that they genuinely care about getting to know our business and helping us grow.

    • Ryan Berry
      Ryan Berry Review from Google
      5.0

      Ryan Berry's Review Sourced from Google

      We had a great experience working with Spotlight Media on our custom business website for Wellness District. They gave our site a much more visually appealing and business-focused look, making a big difference for our brand. Megan Suedback was fantastic to work with throughout the design, development, and deployment phases. She has a great eye for detail and continues to help us create beautiful and functional additions to our site. Her creativity and expertise make the process smooth and enjoyable. We also worked with Nick Schommer during deployment and ongoing optimization. He’s extremely knowledgeable, responsive, and easy to work with. Anytime we need updates or adjustments, he’s quick to help and always reliable. Overall, we’re really happy with the work from Spotlight Media and appreciate their professionalism and expertise. Highly recommend!

    • Kristi Ulrich
      Kristi Ulrich Review from Google
      5.0

      Kristi Ulrich's Review Sourced from Google

      When our family purchased Jacuzzi Hot Tubs of Fargo and Ulrich Pool Company we knew that we wanted a marketing partner that would work with us and help us to grow our business from the beginning. The team, led by Mike is passionate about all things marketing and steps up to the plate to help us make the most of our marketing and advertising dollars. The engagement we get from so many team members is amazing, it is as though they are on our payroll. The different integrated platforms that we are using, the ability to adjust as needed to get results and the various reporting methods so we are able to know what is working the best is very important to us. Spotlight Media's dedication to our success is evident is all they do for us and we are grateful for the partnership. We look forward to continued success and would highly recommend Mike and his team to others.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Posted. Published. Perfected.

    Posted Consulting offers marketing services including social media, public relations, event planning, advertising, and more in Spokane, WA. We support small businesses, start-ups, mid-sized businesses, and large enterprises throughout Spokane, Coeur d'Alene, and the Pacific Northwest...

    Top Services:

    • Social Media Marketing
    • Public Relations
    • Content Marketing
    • Event Marketing
    • Advertising
    • Show more
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000

    Posted Consulting LLC Services

    • Social Media Marketing
    • Public Relations
    • Content Marketing
    • Event Marketing
    • Advertising
    • Video Production
    • Media Buying
    • Digital Marketing
    • Digital Strategy
    • Digital Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • New Beginnings LLC
    • The Tipsy Vine
    • Vibrant Home Solutions
    • Stop Restoration
    • Rebel Hart Co.
    Data sourced from the agency's DesignRush profile

    Posted Consulting LLC Reviews & Testimonials

    • Matt Brunner
      Matt Brunner Review from Google
      5.0

      Matt Brunner's Review Sourced from Google

      Christine is the best! She takes ideas & makes them 10 times better. And she actually helps implement them! I’m a business owner with 100’s of ideas, but struggle with making it happen. That’s where Christine helps!

    • Lauren Trivison
      Lauren Trivison Review from Google
      5.0

      Lauren Trivison's Review Sourced from Google

      Christine has changed the life of my business with her expertise! I have learned so much from her over the years and I know my career wouldn’t be where it is today without her. I cannot recommend her work enough and she is my go to referral if you need social media!

    • Ashley Cone
      Ashley Cone Review from Google
      5.0

      Ashley Cone's Review Sourced from Google

      Christine and her team are incredible, I really cannot recommend them enough. I’ve seen Christine work actual magic for clients I’ve shared with her, while also hiring her for our own services. Christine goes all in for her clients, coming up with unique ways to get attention. I always thought businesses that were in the press all the time were just “lucky”, but I’ve now come to realize that they are successful because they have Christine by their side. Christine is a ninja, she does her job so well that the public doesn’t even know she’s there. Can’t recommend Poster Consulting enough!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Digital Marketing Experts In Florida

    ITllect is a premier digital agency where intelligent design meets high-performance growth. Based in Plantation, Florida, we provide brands nationwide with a technical edge through custom web development and multi-channel marketing. Our expertise spans expert SEO, Paid Media, E-commerce optimization, and...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • Media Buying
    • Digital Marketing
    • Show more
    Location
    Plantation, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000

    ITllect Agency Services

    • Web Design
    • eCommerce Development
    • Web Development
    • Media Buying
    • Digital Marketing
    • SEO
    • Advertising
    • PPC
    • WordPress Website Design
    • eCommerce
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Grand Locksmith
    • Planet of Loves
    • StoryLoves
    Data sourced from the agency's DesignRush profile
  • Award Winning E-Commerce Marketing Agency

    All of the work we do more than pays for itself with increased trackable revenue...

    Top Services:

    • eCommerce
    • Email Marketing
    • Web Design
    • eCommerce Development
    • Web Development
    • Show more
    Location
    Schenectady, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000

    ECD Digital Strategy Services

    • eCommerce
    • Email Marketing
    • Web Design
    • eCommerce Development
    • Web Development
    • Media Buying
    • PPC
    • CRO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Saratoga Olive Oil
    • Name Bubbles
    • Feltman's Of Coney Island
    • Sticker & Co
    • Labels to Last
    Data sourced from the agency's DesignRush profile

    ECD Digital Strategy Reviews & Testimonials

    • Madeleine DiBiase
      Madeleine DiBiase Review from Google
      5.0

      Madeleine DiBiase's Review Sourced from Google

      Working at ECD is the best! The founder, Zak, embodies the company values through and through. Most of all, he cares–about his clients and his team. Excellence is expected 💪 Getting to work with various clients across different industries is fun, challenging, and different everyday. It's especially rewarding seeing their revenue grow year over year like a rocketship🚀 I've worked at a few other companies, and nothing compares to the culture and people at ECD.

    • Roy Wright
      Roy Wright Review from Google
      5.0

      Roy Wright's Review Sourced from Google

      If you have an e-commerce store and are looking to grow definitely contact ECD Digital Strategy. The are E-commerce Email Marketing Gurus and can help your online business grow profitably.

    • Clint Braidwood
      Clint Braidwood Review from Google
      5.0

      Clint Braidwood's Review Sourced from Google

      I love this company. They make managing google ads and website maintenance easy and streamlined. I don't know where our company would be without ECD!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Bold Ideas. Unconventional Impact.

    At Celtic, we challenge the ordinary, disrupt expectations, and craft unforgettable marketing strategies. With over 30 years of expertise in B2B industries like agriculture, chemistry, food, manufacturing, and pet, we turn bold ideas into tangible success...

    Top Services:

    • Advertising
    • Digital Marketing
    • Creative Services
    • Content Marketing
    • Digital Services
    • Show more
    Location
    Park Ridge, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed

    Celtic Chicago Services

    • Advertising
    • Digital Marketing
    • Creative Services
    • Content Marketing
    • Digital Services
    • Branding
    • Web Design
    • Media Buying
    • SEO
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Central Garden & Pet
    • Central Life Sciences
    • Daubert Chemical
    • US Tsubaki
    • TH Foods
    • Chicago Advertising Federation
    • Stepan
    • Ardent Mills
    • Tyson
    • Honeyville
    Data sourced from the agency's DesignRush profile
  • A Research-Based Creative Agency for Challenger Brands.

    Watson Creative is a research-driven branding and creative agency based on the West Coast. We specialize in brand strategy, design, marketing, and digital experiences that help businesses and nonprofits grow with purpose and impact...

    Top Services:

    • Branding
    • Design Services
    • Digital Services
    • Creative Services
    • Package Design
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    50 - 99
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    6 Projects Listed

    Watson Creative Services

    • Branding
    • Design Services
    • Digital Services
    • Creative Services
    • Package Design
    • Media Buying
    • Digital Marketing
    • Digital Strategy
    • Web Design
    • Print Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • OSU Athletics
    • Moccamaster
    • Volante
    • Domain Serene Winery
    • Oregon Ballet Theatre
    • Volcafe Way
    • Disney
    • Nike
    • NessCampbell
    • Fred Meyer
    Data sourced from the agency's DesignRush profile

    Watson Creative Reviews & Testimonials

    • Janet Sandra
      Janet Sandra Review from Google
      5.0

      Janet Sandra's Review Sourced from Google

      Over the last three years, I have collaborated on over eleven projects with Watson Creative team. They are a pleasure to deal with and consistently produce outcomes that go above and above! For your upcoming project, I heartily recommend them.

    • Holt Group Inc.
      Holt Group Inc. Review from Google
      5.0

      Holt Group Inc.'s Review Sourced from Google

      Watson has been a key strategic partner for us on the creative and brand side since the beginning. We've worked with various members across the team and every member of their staff brings excellence and authentic passion to what they do. They have consistently delivered an end product that excites our customers, adding special creative touches along the way so that the results really sing. The way they're able to translate our vision and mission into deliverables across each project has been a weight off our shoulders. Not every creative agency is able to understand the nuances of our industry and we've been so impressed with the time team Watson has taken to really get to know our industry in homebuilding. We've worked with Watson on deliverables such as high level creative direction, but also getting into the nitty gritty of developing content around our warranty program. This was a huge task and they matched us with exactly the right team members to bring it to life who truly cared about getting it right. They're great friends as much as they are our business partners. We highly recommend partnering with Watson Creative.

    • S Nash
      S Nash Review from Google
      5.0

      S Nash's Review Sourced from Google

      When we engaged Watson to help us rebrand, we knew it was going to be a challenging process. We had a long-standing reputation as a respected law firm in Portland, but we wanted our brand to reflect our unique culture and the innovative approach we bring to our clients. Watson's team was thorough and thoughtful throughout the entire process, from primary research interviews with our team to the final custom, hand-drawn identity system. The end result was a brand that not only represents who we are as a firm but also sets us apart from our competitors. We continue to receive compliments on our branding years later, and we credit Watson for helping us achieve that success.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Accelerating Brand & Demand

    BrandAction Agency is a privately-owned agency that integrates and balances branding, demand generation and customer experience to help innovative companies connect more deeply and quickly with their customers for greater profitability and enduring value...

    Top Services:

    • Digital Strategy
    • Digital Marketing
    • Content Marketing
    • Branding
    • Digital Services
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Portfolios Count
    4 Projects Listed

    BrandAction Agency Services

    • Digital Strategy
    • Digital Marketing
    • Content Marketing
    • Branding
    • Digital Services
    • Email Marketing
    • Advertising
    • Web Development
    • Creative Services
    • Media Buying
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Alera Group
    • BNSF Logistics
    • Builders FirstSource
    • Essendant
    • FMC
    • Ingredion
    • MC Machinery
    • Toro
    Data sourced from the agency's DesignRush profile
  • Every Digital Experience Creates A Story

    Scott Labz LLC is an independent analytics and digital consultancy based in Bloomington-Normal, Illinois, working under a Measure, Build, Improve framework. Services span analytics implementation, data validation and reporting, custom web and application development, systems integration, and advertising...

    Top Services:

    • Digital Services
    • Digital Strategy
    • eCommerce Development
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Normal, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000

    Scott Labz, LLC Services

    • Digital Services
    • Digital Strategy
    • eCommerce Development
    • Web Development
    • UI/UX Design
    • SEO
    • Media Buying
    • CRO
    • Business Consulting
    • Software Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Hawkeye Fan Shop
    • The Black & Gold Shop
    • Kitchens, Inc.
    Data sourced from the agency's DesignRush profile

Media Buying Agency FAQs

What services do media buying agencies in the United States provide?

These types of agencies help brands with: 

  • Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance. 
  • Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative. 
  • Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift. 
  • Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok. 
  • Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels. 
  • Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths. 

How much do media buying services in the US cost?

Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.  

These numbers are based on industry research and expert insights from Colormatics:  

Fee Type  Typical Cost Range  Notes 
Monthly retainer  $1,500 to $10,000  Based on complexity and channel mix 
% of media spend  10% to 20%   Scales with spend and performance scope 
One-time setup fee  $1,500 to $3,000 Tracking, pixels, dashboards, QA 
Hourly rate  $100 to $150+  Specialized strategy or audits 

Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements. 

Campaign Type  Budget Range  Typical Scope 
Pilot campaigns  ~$25,000  1 to 2 platforms, short run 
Integrated campaigns  $50,000 to $300,000  Multi-channel, performance tracking 
Large/national campaigns  Up to $500,000 12 to 24 weeks, heavy media mix 

 

When can clients expect ROI from paid media campaigns?

ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize. 

Channel  Early Signals  Stable Performance 
Paid social  7 to 21 days 30 to 45 days 
Google Search  3 to 10 days (with volume)  8 to 12 weeks
YouTube  5 to 10 days 3 to 4 weeks 
CTV/Programmatic 4 to 8 weeks  10 to 12 weeks

 

What are the typical timelines for media buying projects from planning to launch?

Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization. 

Campaign Size Planning & Setup Build & QA Optimization Cadence Total Timeline
Small-scale 1 to 2 weeks 3 to 5 days Weekly  4 to 8 weeks 
Mid-size  2 to 3 weeks  1 week  2-3× weekly  8 to 12 weeks 
Large/Multi-channel  3 to 5 weeks  1 to 2 weeks  Daily 12 weeks to 6 months 

 

What KPIs should your business track when working with these agencies?

When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.  

Key KPIs to monitor include: 

  • Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure 
  • Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance 
  • Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability 
  • Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels 
  • Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness 

Receive Free Proposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner