Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Discover the Best Media Buying Agencies Across the United States
19 Companies-Rankings updated: September 08, 2026
DesignRush vets each media buying agency based on professional qualifications and verified customer feedback to help you choose confidently. Some positions may be sponsored.
AWARD WINNING Digital Marketing Agency. We Grow Your Brand Online with Measurable Success!
Software Pro Digital extends its media buying beyond digital into TV and radio ads and digital billboards through programmatic DOOH. Automated programmatic display buying across the open web runs alongside these traditional formats...
Top Services:
Web Design
SEO
PPC
Email Marketing
Digital Marketing
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Location
New York City, New York
Number of Employees
50 - 99
Average Hourly Rate
$45/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
11 Projects Listed
Software Pro Digital Services
Web Design
SEO
PPC
Email Marketing
Digital Marketing
CRO
Media Buying
Advertising
WordPress Website Design
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Maker&Son
Kerusso
Evolve Elixir
Psudo
Johnny Box
Satya Jewelry
Ci3
Data sourced from the agency's DesignRush profile
Software Pro Digital Reviews & Testimonials
Lauren Hidalgo
Founder at Aware House
5.0★
eCommerce Review from Lauren Hidalgo
I have had a very positive experience with Software Pro. They are quick to work and respond and also are very knowledgeable in what they do. I have only been working with them for about a month and already see vast improvements in my website and Google Analytics site traffic. Looking forward to continuing to work with them and watch my business grow.
Aparna Parikh
Owner at The Backing Company
5.0★
eCommerce Development Review from Aparna Parikh
They were fairly easy to work with!"
Zain Amin
CMO at Hola Amor
5.0★
eCommerce Development Review from Zain Amin
High quality of development services. Very thorough on the conversion matrix. They know what they are doing. Fast support. Highly recommended
Reviews verified by DesignRush and sourced from the agency's profile
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Yael Consulting is a results-driven Google Ads and online marketing consultancy dedicated to helping businesses grow profitably through smarter, data-driven strategies. We partner with companies of all sizes, from startups to Fortune 500 firms, designing unique strategies tailored to your specific market...
Top Services:
Digital Strategy
Media Buying
PPC
Location
Commack, New York
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
16 Projects Listed
Yael Consulting Services
Digital Strategy
Media Buying
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Torque Fitness
Cleverly
Akian Plumbing
Accredited Drug Testing
American Language Services
Outdoor Kitchen Pro
Data sourced from the agency's DesignRush profile
Yael Consulting Reviews & Testimonials
Grady DiAntonio
Review from Google
5.0★
Grady DiAntonio's Review Sourced from Google
We are extremely happy with Lior and his team. Kailyn has been incredible.
I was asked recently what was the best decision we made this year for our business and without a doubt it was hiring Yael Consulting.
Jeremy Steinman
Review from Google
5.0★
Jeremy Steinman's Review Sourced from Google
I have been a client of Lior and Yael Consulting for 7 years, working on paid ads, SEO and marketing consulting for our small business. Yael Consulting is the most competent and personable company we have ever worked with.
The strategies Yael implements rely on common sense and creativity and to support a constantly changing industry. Yael is always price-conscious and fair and they are excellent communicators.
I would highly recommend Yael consulting for any of your digital marketing needs.
Ronald Vallone
Review from Google
5.0★
Ronald Vallone's Review Sourced from Google
Working with Yael Consulting feels like having an extension of my team. Lior’s quick, hands-on approach, deep expertise, and clear communication have built immediate trust. Unlike bigger companies, they prioritize collaboration and truly care about helping small businesses succeed.
Reviews verified by DesignRush and sourced from the agency's profile
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Imagine Marketing is a pioneer in affiliate/consideration marketing, offering a service that helps brands own all in-market customers in their industry. Imagine uses levers in affiliate marketing, SEM media buying, and social whitelisting to empower customer acquisition for long term growth...
Top Services:
Affiliate Marketing
Media Buying
eCommerce
PPC
CRO
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Location
St. Petersburg, Florida
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
3 Projects Listed
Imagine Marketing Services
Affiliate Marketing
Media Buying
eCommerce
PPC
CRO
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Luma Nutrition
Wild Foods Co
MRM Nutrition
Chuga Shilajit
Natural Stacks
GOT Bag
Your Super
Alva Cookware
Fulton Insoles
Goldenerre
Data sourced from the agency's DesignRush profile
Imagine Marketing Reviews & Testimonials
Daniella Cohen
Head of Digital at WelleCo
5.0★
Affiliate Marketing Review from Daniella Cohen
Working with Imagine Marketing has been a transformative experience for WelleCos affiliate presence. They didn't just chase easy wins; they took the time to audit our program, removing low-value affiliates and coupons to ensure every dollar spent was truly incremental.
Jake Langley
Founder at Luma Nutrition
5.0★
Affiliate Marketing Review from Jake Langley
Josh is professional and knowledgeable. He has grown our affiliate program to over 6 figures per month. He is always bringing new ideas to the table.
Reviews verified by DesignRush and sourced from the agency's profile
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We help consumer services companies drive profitable growth and prove it through fast testing, smart strategy, and media and SEO built for revenue impact...
Top Services:
Digital Marketing
Media Buying
SEO
PPC
Advertising
Show more
Location
Reston, Virginia
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Silverback Strategies Services
Digital Marketing
Media Buying
SEO
PPC
Advertising
Content Marketing
CRO
Creative Services
Graphic Design
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Since its inception in 1996, Lead Climber Marketing has proudly served as Denver's foremost all-encompassing advertising agency, consistently delivering tangible outcomes for our valued clientele...
Top Services:
Advertising
Media Buying
Digital Marketing
Video Marketing
Social Media Marketing
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Location
Denver, Colorado
Number of Employees
Under 49
Average Hourly Rate
$90/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
3 Projects Listed
Lead Climber Marketing Services
Advertising
Media Buying
Digital Marketing
Video Marketing
Social Media Marketing
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Social media, marketing, and advertising agency. My BFF Social develops strategic marketing solutions that drive business forward...
Top Services:
Creative Services
Digital Marketing
Media Buying
SEO
PPC
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
My BFF Social Services
Creative Services
Digital Marketing
Media Buying
SEO
PPC
Social Media Marketing
Content Marketing
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Coldwell Banker Islands
Kencove Farm Fence Supplies
JPAR
PatchMaster
Data sourced from the agency's DesignRush profile
My BFF Social Reviews & Testimonials
Joe Eible
Review from Google
5.0★
Joe Eible's Review Sourced from Google
We’re very grateful to My BFF Social Media for stepping in quickly when we needed support. They jumped right in with reliable, steady service that helped us get back on track during a very hectic period.
You can trust Matt and his team as strategic partners dedicated to helping your business grow.
David Siroty
Review from Google
5.0★
David Siroty's Review Sourced from Google
I have known Matt Gentile for over 10 years and have worked with MyBFF Social for over three years. The thing that I most appreciate about MyBFF is their ability to respond to my needs in a professional and timely manner. They always give me honest, valuable input and have provided above the line services in the digital advertising space. I would recommend Matt and MyBFF Social to anyone looking for social media and digital advertising services.
Bev Thorne
Review from Google
5.0★
Bev Thorne's Review Sourced from Google
Matt leads his team to deliver exemplary service and expertise in a dynamic and changing world. He stays on top of trends and opportunities and proactively offers counsel and advice that positions my BFF as an integrated business partner. My BFF is diligent and committed to the same goals we're striving for - their service is stellar. They make a difference!
Reviews verified by DesignRush and sourced from the agency's profile
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At Blue Ox Digital, we craft paid media strategies tailored to the unique needs of every business we work with. Whether you're scaling aggressively with a larger budget, optimizing a lean spend, or prioritizing profitability with flexibility, we adapt to your goals and meet you where you are...
Top Services:
PPC
Social Media Marketing
eCommerce
Event Marketing
Media Buying
Show more
Location
Denver, Colorado
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Blue Ox Digital Services
PPC
Social Media Marketing
eCommerce
Event Marketing
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
IQPC
Nature Hills Nursery
Synergy Health Partners
Threshold Brands
WBR
Dellenbach Motors
Data sourced from the agency's DesignRush profile
Blue Ox Digital Reviews & Testimonials
Aaron Zauderer
Review from Google
5.0★
Aaron Zauderer's Review Sourced from Google
BlueOx has been integral to our global marketing strategy for 100+ annual conferences, expertly handling paid search and remarketing campaigns. Their support in optimizing online paid ad efforts, GA4 migration, and ensuring precise tracking for Google Ad campaigns has been invaluable.
Shane Klein
Review from Google
5.0★
Shane Klein's Review Sourced from Google
I have worked with the Blue Ox team for years, and have always been impressed by their professionalism, punctuality, and custom strategies. There are so many agencies that treat your business like any other and Blue Ox is NOT one of those. Shaun and Rachel are two of the best PPC experts I have ever had the pleasure of working with.
Reviews verified by DesignRush and sourced from the agency's profile
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Digital Marketing That Drives Real Business Growth
Snow Marketing Collective is a results-driven digital marketing agency helping service-based businesses generate more leads through SEO, paid ads, and high-converting websites. We focus on practical growth strategies that drive real revenue, not vanity metrics. From local SEO to Google and Meta ads, we build...
Top Services:
Web Design
Media Buying
Digital Marketing
SEO
PPC
Show more
Location
Mount Pleasant, South Carolina
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$1,000 - $10,000
Snow Marketing Collective Services
Web Design
Media Buying
Digital Marketing
SEO
PPC
Advertising
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Rank Regime: Appliance Repair SEO/GEO/SEM Experts
Conquer the appliance repair market with Rank Regime, your SEO/SEM powerhouse built for appliance repair owners. Dominate local SEO, skyrocket leads, and boost ROI with our proven strategies guaranteed! We blend SEO, Local SEO, SEM, and SMM to deliver...
Top Services:
SEO
Media Buying
PPC
Advertising
Digital Marketing
Show more
Location
Lenexa, Kansas
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
RANK REGIME Services
SEO
Media Buying
PPC
Advertising
Digital Marketing
CRO
Video Marketing
Web Design
eCommerce Development
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Getting You MORE Business Through Digital Marketing
We are NOT a super creative, cutting edge, fancy pants marketing agency. We focus on tried and true strategies proven to get our client partners results in their local market. We stick to what works. We only care about getting our partners an ROI. If that's what you want, you know what to do...
Top Services:
Digital Marketing
Social Media Marketing
PPC
CRO
Media Buying
Show more
Location
St. Paul, Minnesota
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
BOOM Digital Marketing Company Services
Digital Marketing
Social Media Marketing
PPC
CRO
Media Buying
Advertising
Email Marketing
CRM Consulting
Phone Answering Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Digital Marketing Charlotte is a full service digital marketing agency that provides web design, PPC, SEO, & consulting services to small to mid-sized businesses. We primarily work with businesses right here in Charlotte but are open to taking on clients nationwide. We have but two priorities when it comes to...
Top Services:
Digital Marketing
SEO
PPC
Web Design
CRO
Show more
Location
Charlotte, North Carolina
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Digital Marketing Charlotte Services
Digital Marketing
SEO
PPC
Web Design
CRO
Media Buying
eCommerce
WordPress Website Design
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Kushi Health
Waxhaw Jewelers
Phipps Masonry
Charlotte Sign Studio
Data sourced from the agency's DesignRush profile
Digital Marketing Charlotte Reviews & Testimonials
Michael Sanzo
Review from Google
5.0★
Michael Sanzo's Review Sourced from Google
We worked with Digital Marketing Charlotte to refresh our website and help with SEO. They did a fantastic job! There were a lot of technical errors they uncovered in the process and now the site looks and works better than ever. We're have already started to see an increase in visitors and people filling out the contact form. I am very happy with their work and would recomend Digital Marketing Charlotte to anyone looking for a local agency to work with
Pinnacle Construction Services
Review from Google
5.0★
Pinnacle Construction Services's Review Sourced from Google
Digital marketing Charlotte has helped us develop a full marketing strategy and set up a Google ad campaign. They built a custom landing page, set up tracking, and helped us with our follow up and sales process. They are great
Phipps Masonry
Review from Google
5.0★
Phipps Masonry's Review Sourced from Google
We used them to do some web design work on our site and optimize our Google profile. They were easy to work with and we're super happy with the results we've gotten so far. Definitely would recommend Digital Marketing Charlotte!
Reviews verified by DesignRush and sourced from the agency's profile
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EARY Digital is a San Antonio, TX digital marketing agency built for businesses that refuse to be ignored. We specialize in custom website design, search engine optimization (SEO), video production, drone tours, content creation, and full-scale digital marketing all under one roof...
Top Services:
Digital Services
Branding
Web Design
UI/UX Design
Web Development
Show more
Location
Boerne, Texas
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
EARY Digital Services
Digital Services
Branding
Web Design
UI/UX Design
Web Development
WordPress Website Design
Media Buying
Digital Marketing
SEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A pretty website is not where the works stops. We build websites that are made to generate leads and provide marketing packages that allow your company to generate visitors, along with optimizing conversions (sales) of those visitors. We make you the expert in your field that customers trust...
Top Services:
Digital Marketing
Social Media Marketing
Media Buying
Digital Services
Video Production
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Location
Phoenix, Arizona
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
$1,000 - $10,000
Monsoon Marketing Services
Digital Marketing
Social Media Marketing
Media Buying
Digital Services
Video Production
Graphic Design
Web Development
Web Design
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Catalyzing your
Amazon business growth with
expert solutions. With 20+ Years of Combined Experience and Expertise in Conversion Optimization, PPC Management, Product Launching, and more...
Top Services:
PPC
CRO
SEO
Media Buying
Show more
Location
Dover, Delaware
Number of Employees
50 - 99
Average Hourly Rate
$50/hr
Minimal Budget
$1,000 - $10,000
Signalytics Services
PPC
CRO
SEO
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Philips
Gya Labs
Fox and Fern
Klarstein
GEARit
Xiaomi
Helium 10
Data sourced from the agency's DesignRush profile
Signalytics Reviews & Testimonials
Sarib Khan Kakerzai
Review from Google
5.0★
Sarib Khan Kakerzai's Review Sourced from Google
Great people to work with and the results we've generated together is amazing. Highly recommended for advertisement.
Alex iMarketing
Review from Google
5.0★
Alex iMarketing's Review Sourced from Google
Use Signalytics’ AI for my own Amazon side hustle - genuinely helpful for finding profitable keywords and improving Amazon listing optimization!
Reviews verified by DesignRush and sourced from the agency's profile
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All of the work we do more than pays for itself with increased trackable revenue...
Top Services:
eCommerce
Email Marketing
Web Design
eCommerce Development
Web Development
Show more
Location
Schenectady, New York
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
ECD Digital Strategy Services
eCommerce
Email Marketing
Web Design
eCommerce Development
Web Development
Media Buying
PPC
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Saratoga Olive Oil
Name Bubbles
Feltman's Of Coney Island
Sticker & Co
Labels to Last
Data sourced from the agency's DesignRush profile
ECD Digital Strategy Reviews & Testimonials
Madeleine DiBiase
Review from Google
5.0★
Madeleine DiBiase's Review Sourced from Google
Working at ECD is the best! The founder, Zak, embodies the company values through and through. Most of all, he cares–about his clients and his team. Excellence is expected 💪
Getting to work with various clients across different industries is fun, challenging, and different everyday. It's especially rewarding seeing their revenue grow year over year like a rocketship🚀
I've worked at a few other companies, and nothing compares to the culture and people at ECD.
Roy Wright
Review from Google
5.0★
Roy Wright's Review Sourced from Google
If you have an e-commerce store and are looking to grow definitely contact ECD Digital Strategy. The are E-commerce Email Marketing Gurus and can help your online business grow profitably.
Clint Braidwood
Review from Google
5.0★
Clint Braidwood's Review Sourced from Google
I love this company. They make managing google ads and website maintenance easy and streamlined. I don't know where our company would be without ECD!
Reviews verified by DesignRush and sourced from the agency's profile
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Your Complete Marketing Partner for Home Service Contractors.
We deliver all-inclusive digital marketing services for restoration, abatement, and home service companies in the US and Canada. You run the business, we'll handle the marketing strategy and execution...
Top Services:
Digital Strategy
Web Design
UI/UX Design
Web Development
CRO
Show more
Location
Southington, Connecticut
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Upstream Agency Services
Digital Strategy
Web Design
UI/UX Design
Web Development
CRO
Media Buying
Digital Marketing
SEO
PPC
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Lighten Your Marketing Load With Specialized Experts
Our approach is simple: we want to help your business thrive in a way that feels authentic to you. Whether its refining your story, crafting a strategy that fits your unique goals, or simply offering thoughtful guidance along the way, were here to lighten the load and help you move forward with confidence...
Top Services:
SEO
PPC
Content Marketing
Social Media Marketing
Email Marketing
Show more
Location
Harwich, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
$1,000 - $10,000
Sandy Neck Media Services
SEO
PPC
Content Marketing
Social Media Marketing
Email Marketing
Advertising
Media Buying
eCommerce
Digital Marketing
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Latham Centers
Agway of Cape Cod
Home Builders & Remodelers Association of Cape Cod
Scaledon's team of experts guides clients through the full marketing cycle with 15+ years of experience. From strategic planning to data management and reporting, our services cover every aspect needed for a successful campaign - including PPC, SEO, email initiatives and creative content/designs...
Top Services:
PPC
Digital Marketing
SEO
Content Marketing
Email Marketing
Show more
Location
Portsmouth, New Hampshire
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Scaledon Services
PPC
Digital Marketing
SEO
Content Marketing
Email Marketing
WordPress Website Design
Video Production
Social Media Marketing
Media Buying
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Health Care Industry
Education Industry
Pets Industry
Data sourced from the agency's DesignRush profile
Scaledon Reviews & Testimonials
Luke Dolan
Review from Google
5.0★
Luke Dolan's Review Sourced from Google
ScaledOn has worked with our company for a couple of years. They do a fabulous job in all aspects from inventory management, advertising and content creation. I am very happy with ScaledOn. They do a great job. I recommend them to anyone looking to scale their digital market places.
Réka Karetka-Ülkei
Review from Google
5.0★
Réka Karetka-Ülkei's Review Sourced from Google
ScaledOn offers great flexibility, a fully remote setup, and a supportive team that makes collaboration easy. Working across a diverse range of clients and industries means there’s always something new to learn and optimize. A fantastic company for anyone passionate about digital marketing, AI and paid media.
Thompson Creek
Review from Google
5.0★
Thompson Creek's Review Sourced from Google
We’ve been very pleased with our partnership with ScaledOn. Their team is proactive, professional, and genuinely committed to helping us meet our marketing goals. They take the time to understand our business and consistently deliver high-quality work that drives results.
Overall, ScaledOn has been a reliable and valuable partner for us, and we look forward to continuing to grow our collaboration.
— George Schaub, VP Marketing | Thompson Creek Window Company
Reviews verified by DesignRush and sourced from the agency's profile
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Local Lead Growth is a results-driven digital marketing agency helping local businesses generate more leads through SEO, Google Ads, AI automation, web design, and conversion-focused marketing...
Top Services:
Digital Marketing
Advertising
Social Media Marketing
PPC
SEO
Show more
Location
North Attleborough, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$99/hr
Minimal Budget
$1,000 - $10,000
Local Lead Growth Services
Digital Marketing
Advertising
Social Media Marketing
PPC
SEO
Video Production
CRO
AI Development
Web Design
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Bruin Corporation
Bridges Bros Movher
Empire Beauty School
Heavy Construction Academy
Contant Law, P.C.
New England Truck Solutions
Lydon Law
Target Air Systems
Anchor Financials
PipeTime Plumbing & Heating Inc.
Data sourced from the agency's DesignRush profile
Local Lead Growth Reviews & Testimonials
Sabrina Jones
Review from Google
5.0★
Sabrina Jones's Review Sourced from Google
Rich and his team at Local Lead Growth are genuinely dedicated to learning your industry and bringing you to the top of the search page, the first AI answer, or whatever it is in the current age to get your business seen and get more leads. Regular weekly and monthly reports are provided, with detailed explanations for everything, and adjustments made when we're seeing success in one area over another. A pleasure to work with and I highly recommend them to anyone who's looking for a personal and productive relationship with a marketing agency that doesn't feel like a marketing agency.
Jess Nichols
Review from Google
5.0★
Jess Nichols's Review Sourced from Google
I cannot say enough great things about Rich and his team at Local Lead Growth! Been working with them for several years. They are professional, knowledgeable, detail oriented and super responsive whenever we have questions and they always provide the best recommendations to keep us ahead of the game and competitive in our market. Highly recommend them!!
Michele Deeb
Review from Google
5.0★
Michele Deeb's Review Sourced from Google
I highly recommend Local Lead Growth. Matt is very approachable, extremely informative and knows his job well! So far we happy with the progress of his campaign and he has delivered results as promised
Reviews verified by DesignRush and sourced from the agency's profile
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What services do media buying agencies in the United States provide?
These types of agencies help brands with:
Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
Fee Type
Typical Cost Range
Notes
Monthly retainer
$1,500 to $10,000
Based on complexity and channel mix
% of media spend
10% to 20%
Scales with spend and performance scope
One-time setup fee
$1,500 to $3,000
Tracking, pixels, dashboards, QA
Hourly rate
$100 to $150+
Specialized strategy or audits
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
Campaign Type
Budget Range
Typical Scope
Pilot campaigns
~$25,000
1 to 2 platforms, short run
Integrated campaigns
$50,000 to $300,000
Multi-channel, performance tracking
Large/national campaigns
Up to $500,000
12 to 24 weeks, heavy media mix
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
Channel
Early Signals
Stable Performance
Paid social
7 to 21 days
30 to 45 days
Google Search
3 to 10 days (with volume)
8 to 12 weeks
YouTube
5 to 10 days
3 to 4 weeks
CTV/Programmatic
4 to 8 weeks
10 to 12 weeks
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
Campaign Size
Planning & Setup
Build & QA
Optimization Cadence
Total Timeline
Small-scale
1 to 2 weeks
3 to 5 days
Weekly
4 to 8 weeks
Mid-size
2 to 3 weeks
1 week
2-3× weekly
8 to 12 weeks
Large/Multi-channel
3 to 5 weeks
1 to 2 weeks
Daily
12 weeks to 6 months
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness
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