Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner. 

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States × Software & IT Services × $1,000 - $10,000 ×Clear Filters
  • Searchbloom

    VerifiedVerified by the DesignRush team for authenticity and credibility.AI LeaderRecognized for strong visibility across AI-powered search and answer engines.

    Top Rated SEO Agency by Forbes, USA Today, Backlinko, & Search Engine Land

    Searchbloom is a media buying agency in the USA that manages paid placements on Google and Bing under its ACE framework, covering ad assets, ongoing campaign control, and constant testing. Analysts monitor burn rates and conversions in real time rather than checking in periodically...

    Top Services:

    • SEO
    • PPC
    • CRO
    • eCommerce
    • Content Marketing
    • Show more
    Location
    South Jordan, Utah
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed

    Searchbloom Services

    • SEO
    • PPC
    • CRO
    • eCommerce
    • Content Marketing
    • Advertising
    • Digital Marketing
    • Media Buying
    • Web Development
    • AEO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Nordstrom
    • Bill.com
    • 1800 contacts
    • Idera, Inc.
    • Divvy
    • Wh Law
    • Schwartzapfel Lawyers
    • Goedeker's
    • Suse
    • DeWils
    Data sourced from the agency's DesignRush profile

    Searchbloom Reviews & Testimonials

    • Sacha Awwa
      Sacha Awwa Founder at SAMG Marketing
      5.0★

      SEO Review from Sacha Awwa

      Outstanding SEO Partner They Deliver Every TimeSearch Bloom is hands down the best SEO company I've worked with. What sets them apart is their commitment to actually delivering on what they promise something that's honestly rare in this industry.The team consistently extends themselves to push through challenges and get results. I've worked with them to support my clients' needs, and they've been nothing short of amazing on all fronts. Their level of trust and reliability is exactly what you want in a strategic partner.If you're looking for an SEO company that won't just talk the talk but will actually deliver, Search Bloom is it. Highly recommend them without reservation.

    • Clayton Johnson
      Clayton Johnson Director of Licensing and Publishing at Musicnotes
      5.0★

      Advertising Review from Clayton Johnson

      Searchbloom managed our SEO and Paid Search Advertising channels with much success. They are deeply knowledgeable and professional. They can explain why they make the choices they do and provide a clear strategic vision for how to grow our brand in a challenging environment.

    • Anonymous
      Anonymous CMO at Food Manufacturing Company
      5.0★

      SEO Review from Anonymous

      Our traffic has increased and our keyword positions have improved to the point where we’re ranking on page one. We know SEO is a long-term effort, but we’re happy with the results so far. What stands out most about Searchbloom is their transparency and integrity.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Crypto & NFT growth marketing agency.

    Coinband buys paid ad placements specifically timed around IDO, ICO, and token listing events for Web3 projects. The media buying company in the US offers advertising as a standalone service or bundled with SMM, PR, and influencer marketing...

    Top Services:

    • Content Marketing
    • PPC
    • Digital Marketing
    • Direct Marketing
    • SEO
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Integrated Paid Media Agency | Full-Funnel Media Strategy, Planning, & Buying.

    Dossier Media buys media spanning hyper-targeted paid search and social all the way to international print and national TV. The same team handles every channel rather than splitting work across separate specialists per platform...

    Top Services:

    • Media Buying
    • PPC
    • Social Media Marketing
    • eCommerce
    • Video Marketing
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • AWARD WINNING Digital Marketing Agency. We Grow Your Brand Online with Measurable Success!

    Software Pro Digital extends its media buying beyond digital into TV and radio ads and digital billboards through programmatic DOOH. Automated programmatic display buying across the open web runs alongside these traditional formats...

    Top Services:

    • Web Design
    • SEO
    • PPC
    • Email Marketing
    • Digital Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Move Your Business Forward

    YB Marketing builds Google Ads and paid social campaigns specifically for businesses competing in the Denver and Chicago markets. Community engagement and monitoring run alongside paid campaigns to keep organic and paid efforts working together...

    Top Services:

    • Advertising
    • Branding
    • Social Media Marketing
    • Digital Marketing
    • Email Marketing
    • Show more
    Location
    Yakima, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • ROI-Focused PPC Agency | Google Ads Agency | Google Ads Experts

    Excella PPC was founded by Yulian Hrab with the vision of building a Google Ads and PPC agency focused on honesty, transparency, and measurable ROI. Starting as a freelancer in Ukraine, Yulian grew long-term partnerships into a boutique team with offices in Kyiv and New York. Today, Excella PPC supp...

    Top Services:

    • PPC
    • eCommerce
    • Digital Marketing
    • Advertising
    • Media Buying
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • RGray is an AI-accelerated, performance-oriented marketing agency for crypto, AI, SaaS & FinTech

    RGray is an AI-accelerated, performance-oriented marketing agency for crypto, AI, SaaS, fintech, and tech companies. Since 2019, we've served 80+ tech businesses, supported 15 token launches, and raised $30M+ for our clients - earning a 4.9 rating on Clutch, with 15% of clients staying with us...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Branding
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Empowering Companies To Effectively Engage Their Target Audiences And Bridge Gaps To Achieve Impact

    At B3 Media Consulting, we are committed to leveraging digital expertise to consult on and create integrated marketing for growth minded businesses. We are digital marketing experts who have experience working at Google and can accelerate. your digital marketing needs and drive up ROI quickly...

    Top Services:

    • Digital Services
    • Branding
    • Digital Strategy
    • eCommerce Development
    • CRO
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Independent media consultants at your service

    Mediacentric Inc. is a trusted partner for ad agencies, clients, publishers, and media companies across the West Coast and nationwide. Our services include media planning, buying, marketing consulting, and sales representation...

    Top Services:

    • Media Buying
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Ignite Your Growth

    We're more than a marketing agency; we're your growth catalyst. NuSpark Media Group is dedicated to driving measurable sales and leads through high-performance marketing strategies...

    Top Services:

    • Media Buying
    Location
    King of Prussia, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We plan and manage advertising campaigns for you.

    Float Media House is a dynamic advertising agency specializing in precision media planning and programmatic buying that helps brands and agencies scale their operations with enterprise-level impact, even on startup budgets. By leveraging cutting-edge cloud technologies, real-time data, and advanced analytics...

    Top Services:

    • Media Buying
    Location
    Downey, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Revenue Rise

    VerifiedVerified by the DesignRush team for authenticity and credibility.
    Award-winning design. Systems that close deals.

    Revenue Rise builds award-winning websites and client acquisition systems for mortgage brokers and realtors across the US and Canada. 412+ clients. $863M+ in transactions influenced...

    Top Services:

    • Digital Strategy
    • Web Design
    • Web Development
    • eCommerce Development
    • PPC
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $97/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Strategic PR And Media Relations For Global Brands

    ZECOMMS is a global tech PR and strategic communications agency helping startups, scale-ups, and venture-backed companies gain international media visibility. Specializing in media relations, startup PR, and thought leadership, the agency secures coverage in leading business and technology publications...

    Top Services:

    • Public Relations
    • Media Buying
    • Market Research
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Results driven digital marketing agency.

    OBCIDO Inc. is a global consulting and digital services firm founded in New York in 2021. We help businesses redefine their digital identity and accelerate growth through strategic consulting, AI solutions, GEO, high-performance websites, and results-driven digital marketing...

    Top Services:

    • Digital Services
    • Branding
    • Digital Strategy
    • Web Design
    • Web Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Make More Women Millionaires

    Growth Lab is an all-women performance marketing agency built on a simple structure: four senior directors, one per channel, and one of them runs your account personally. No junior handoffs, no templated playbooks. We manage Google Ads, paid social, and lifecycle email for women-owned businesses in ecommerce...

    Top Services:

    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Email Marketing
    • CRO
    • Show more
    Location
    Herriman, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • The Future of Outbound is Here.

    IntentSignal is a cold email agency for B2B SaaS companies ($3M-$200M revenue). Campaigns target companies showing active buying signals. In June 2026, IntentSignal clients averaged 30 booked meetings per month. Engagements are retainer-based, with hybrid options. IntentSignal also runs B2B Meta ads...

    Top Services:

    • Email Marketing
    • AI Development
    • Social Media Marketing
    • Media Buying
    • Advertising
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Build a lasting brand thats authentically you

    We work with prominent individuals and public figures to embrace what sets them apart so that they are ready to gain massive exposure & opportunities in media & entertainment...

    Top Services:

    • Social Media Marketing
    • Media Buying
    • Digital Marketing
    Location
    Superior, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Senior Google and Meta ads management. Improve ROAS in 90 days or we work free.

    We run Google Ads and Meta Ads for US service and SaaS brands spending $10,000 to $100,000 a month. That is the entire business. No SEO, no organic social, no full-service bundle.Most agencies optimize toward whatever metric reports well. We optimize toward new customers and revenue. One cosmetic dental...

    Top Services:

    • PPC
    • Media Buying
    • Advertising
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Strategy, creative, media, and PR under one roof.

    GreenRubino is an independent, integrated marketing, advertising, and public relations agency based in Seattle. For nearly 50 years, we have helped organizations solve complex marketing challenges and build momentum that produces measurable business results...

    Top Services:

    • Advertising
    • Creative Services
    • Graphic Design
    • Public Relations
    • Branding
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    50 - 99
    Average Hourly Rate
    $195/hr
    Minimal Budget
    $1,000 - $10,000
  • Ready To Make an Impact Online

    Milestone Inc specializes in transforming digital experiences and boosting content visibility - so businesses across industries can acquire more customers and drive engagement and revenue. We take a proven omnichannel approach to get you the best results possible!...

    Top Services:

    • PPC
    • Media Buying
    • Digital Marketing
    • SEO
    • Content Marketing
    • Show more
    Location
    San Jose, California
    Number of Employees
    500 - 999
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing & Advertising for Tech Brands

    We supercharge revenue for B2B tech brands and the agencies that serve them in industries as diverse as SaaS, DevOps, HealthTech, GenAI, and FinTech...

    Top Services:

    • Digital Strategy
    • Media Buying
    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Jersey City, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Partner In Digital Growth.

    Marketorr is excelling in the realm of digital marketing, distinguished not only by rapid growth but also by our exceptional creativity and expertise. Spearheaded by a team comprising top marketers and designers, our focus lies in propelling the advancement of small and medium enterprises. Whether you require...

    Top Services:

    • Design Services
    • Digital Services
    • Branding
    • Media Buying
    • PPC
    • Show more
    Location
    Troy, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • PPC Advertising Done Right

    Forge One Marketing is a performance-driven PPC agency based in Washington State, specializing in paid media strategies that drive real business growth. We help product-based eCommerce and service brands scale through smart campaign management across Meta, Google, and more, combining data-backed decisions...

    Top Services:

    • PPC
    • Social Media Marketing
    • Media Buying
    • Digital Marketing
    • CRO
    • Show more
    Location
    Stanwood, Washington
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Scale with the science of storytelling

    Scale with the science of storytelling...

    Top Services:

    • Digital Marketing
    • Advertising
    • Video Production
    • Digital Strategy
    • Video Marketing
    • Show more
    Location
    Oakland, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Scaling Amazon Businesses into Empires.

    Catalyzing your Amazon business growth with expert solutions. With 20+ Years of Combined Experience and Expertise in Conversion Optimization, PPC Management, Product Launching, and more...

    Top Services:

    • PPC
    • CRO
    • SEO
    • Media Buying
    • Show more
    Location
    Dover, Delaware
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing Agency

    Findsome & Winmore was established in 1995 by Matt Certo, starting out in his Rollins College dorm room. Under the guidance of his father, Sam, the company experienced steady growth with a primary focus on web design and programming...

    Top Services:

    • Branding
    • Content Marketing
    • Creative Services
    • Media Buying
    • Web Design
    • Show more
    Location
    Winter Park, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Modern Solutions for Modern Communities

    Community Associates and Modern Press (CAMP) is dedicated to helping businesses grow by leveraging their most valuable asset: their community. CAMP takes a public affairs approach to business and marketing, utilizing community engagement and brand building through targeted advertising to effectively promote...

    Top Services:

    • SEO
    • Advertising
    • Digital Marketing
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Integrated Marketing and Agency Solutions.

    We specialize in growth, branding, e-commerce, and demand generation...

    Top Services:

    • CRO
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
  • Performance-Driven SEO, SEM and PPC Digital Marketing Agency

    TimeZ Marketing is a global, performance-driven SEO, SEM, and PPC agency delivering measurable, scalable growth for B2B SaaS, eCommerce, enterprise, and local brands. We leverage live data to drive and optimize traffic and increase search visibility...

    Top Services:

    • PPC
    • SEO
    • CRO
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    San Jose, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $86/hr
    Minimal Budget
    $1,000 - $10,000
  • Next-Level Digital Marketing.

    Berriman Web Marketing, a leading digital marketing agency headquartered in Burlington, Vermont, specializes in providing top-tier digital ads management and search engine marketing services to clients throughout New England. With our expertise and strategic approach, we help businesses achieve their...

    Top Services:

    • Digital Marketing
    • PPC
    • SEO
    • eCommerce
    • Social Media Marketing
    • Show more
    Location
    Burlington, Vermont
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your ROI is Our North Star.

    Decoder is a digital marketing agency specializing in driving targeted traffic, increasing conversion rates, and profitably scaling customer acquisition. What makes them unique is their all-senior level team, customer-centric process, and exceptional track record across industries. Noteworthy clients include...

    Top Services:

    • SEO
    • PPC
    • CRO
    • Web Design
    • UI/UX Design
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • The Integrated Marketing Agency for the AI Age

    Strategy. Creative. Technology...

    Top Services:

    • Digital Strategy
    • Digital Services
    • Content Marketing
    • Creative Services
    • Video Production
    • Show more
    Location
    San Carlos, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Hire vetted remote marketing specialists in 48 hours from $10/hr, no agency markup.

    EverestX places dedicated, pre-vetted marketing specialists with companies that want senior execution without agency overhead. Tell us the role; within about 48 hours you get a matched specialist across paid media, SEO, email, social, creative, or growth who works as part of your team. Engagements are...

    Top Services:

    • Video Production
    • Graphic Design
    • PPC
    • SEO
    • Digital Marketing
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $12/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Transformative Demand Generation Partner.

    Grow your marketing funnel via data-driven media intervention with YOptima. We combine machine learning with human intelligence to discover unique audience insights and optimize results across the marketing funnel. We leverage the power of programmatic media to help brands expand their targeted reach and...

    Top Services:

    • Digital Strategy
    • Digital Marketing
    • PPC
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    Owatonna, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
129,437+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
47%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
34

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See how rankings and monetization work.

Media Buying Agency FAQs

What services do media buying agencies in the United States provide?

These types of agencies help brands with: 

  • Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance. 
  • Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative. 
  • Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift. 
  • Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok. 
  • Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels. 
  • Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths. 

How much do media buying services in the US cost?

Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.  

These numbers are based on industry research and expert insights from Colormatics:  

Fee Type Typical Cost Range Notes 
Monthly retainer $1,500 to $10,000 Based on complexity and channel mix 
% of media spend 10% to 20%  Scales with spend and performance scope 
One-time setup fee $1,500 to $3,000Tracking, pixels, dashboards, QA 
Hourly rate $100 to $150+ Specialized strategy or audits 

Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements. 

Campaign Type Budget Range Typical Scope 
Pilot campaigns ~$25,000 1 to 2 platforms, short run 
Integrated campaigns $50,000 to $300,000 Multi-channel, performance tracking 
Large/national campaigns Up to $500,00012 to 24 weeks, heavy media mix 

 

When can clients expect ROI from paid media campaigns?

ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize. 

Channel Early Signals Stable Performance 
Paid social 7 to 21 days30 to 45 days 
Google Search 3 to 10 days (with volume) 8 to 12 weeks
YouTube 5 to 10 days3 to 4 weeks 
CTV/Programmatic4 to 8 weeks 10 to 12 weeks

 

What are the typical timelines for media buying projects from planning to launch?

Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization. 

Campaign SizePlanning & SetupBuild & QAOptimization CadenceTotal Timeline
Small-scale1 to 2 weeks3 to 5 daysWeekly 4 to 8 weeks 
Mid-size 2 to 3 weeks 1 week 2-3× weekly 8 to 12 weeks 
Large/Multi-channel 3 to 5 weeks 1 to 2 weeks Daily12 weeks to 6 months 

 

What KPIs should your business track when working with these agencies?

When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.  

Key KPIs to monitor include: 

  • Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure 
  • Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance 
  • Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability 
  • Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels 
  • Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness