If you’re struggling to find a top packaging design company in the United States, we’re here to help. Our team of 12 experts curated this list based on 595 verified client reviews to help businesses identify packaging partners with the right balance of creativity, technical execution, and commercial understanding.

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United States × Professional Services × $25,000 - $50,000 × Clear Filters
  • Starfish

    Verified Verified by the DesignRush team for authenticity and credibility. Award Winner Recipient of a Best Design Award for outstanding work.

    The Brand Experience is the Brand.

    Starfish is an independent Branding and Creative Agency with unique expertise in Brand Experience. Building brands since 2002...

    Top Services:

    • Branding
    • Logo Design
    • Creative Services
    • Graphic Design
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    24 Projects Listed

    Starfish Services

    • Branding
    • Logo Design
    • Creative Services
    • Graphic Design
    • Web Design
    • Advertising
    • Content Marketing
    • Business Consulting
    • Package Design
    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • PwC
    • Gallup
    • Dunkin'
    • ADL
    • Baxter Pharamceuticals
    • Avis Budget Group
    • Principal
    • Samsung
    • Hologic
    • Crisil (S&P Global)
    Data sourced from the agency's DesignRush profile

    Starfish Reviews & Testimonials

    • Undisclosed
      Undisclosed Software Developer at IT Firm
      4.5

      Graphic Design Review from Undisclosed

      Starfish has been hired by an IT Firm for graphic design services. They are tasked with creating professional designs that meet the requirements for the software they are developing for their customers. Starfish has developed exceptional graphics, and the client's customers are satisfied with the outcome. The client has also profited enough from the team's designs, which ensures a progressive partnership. Their design are of good quality, and the client is extremely pleased with their services.

    • John Gamble
      John Gamble Engineering Services Manager at Spire Healthcare Group plc
      5.0

      Brand Strategy Review from John Gamble

      Starfish helped us create our new brand, including a new logo, brand identity and brand guidelines as well as a new company culture (vision, mission, values, and behaviors). Tenet undertook a thorough discovery process involving quantitative and qualitative research, data gathering, a competitive analysis, interviews of internal and external stakeholders, and surveys, which informed the creative process.

    • Declan Alphonso
      Declan Alphonso Supervisor at Tervita Corporation
      5.0

      Branding Review from Declan Alphonso

      Starfish strategic approach included qualitative and quantitative research, a competitive analysis, and a thoughtful creative process -- blending art and science to deliver excellent results. The team was communicative, flexible, and timely, and they provided outstanding guidance.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews

Packaging Design Agency FAQs

What services does a packaging design agency in the US provide?

An analysis of service specializations within our directory shows that agencies tend to focus on several core packaging-related service areas.

While many firms offer overlapping capabilities, service concentration generally aligns with the following ranges:

  • Primary Packaging Design (≈40–50%): Structural packaging, label design, dielines, and on-shelf packaging for retail and eCommerce products.
  • Brand & Visual Identity for Packaging (≈25–35%): Brand systems, typography, color palettes, and visual language specifically adapted for packaging applications.
  • Production & Print-Ready Artwork (≈10–20%): Technical artwork preparation, print specifications, compliance layouts, and vendor handoff.
  • Packaging Extensions & Line Expansions (≈5–10%): Variant systems, seasonal packaging, and product family expansions.

How much does packaging design cost in the United States?

Packaging design costs are determined by product complexity, number of SKUs, regulatory requirements, and whether structural design is required alongside visuals.

Based on pricing analysis used across the DesignRush packaging design category, most projects fall into these ranges:

  • Single SKU or label design: ~$500–$2,500
  • Multi-SKU packaging systems: ~$2,500–$10,000+
  • Full packaging systems with brand integration: $10,000–$50,000+

Ongoing packaging support, including line extensions and revisions, is often billed through retainers or per-SKU pricing.

Hourly rates for packaging design firms in the US tend to range between $100 and $149 per hour.  

How long does it take to see ROI from a packaging design project?

ROI typically unfolds across multiple stages:

  • Short term (1–3 months): Improved shelf visibility, stronger product differentiation, and increased click-throughs for eCommerce listings.
  • Mid-term (3–9 months): Higher conversion rates, improved brand recall, and stronger customer trust as packaging becomes recognizable.
  • Long term (9–18+ months): Sustained revenue lift, brand equity growth, and reduced redesign costs through scalable packaging systems.

What is the typical project timeline for US packaging design services?

Timelines depend on several factors, including product complexity, compliance requirements, and production constraints. Most US packaging projects fall within these ranges:

  • Simple label or packaging refresh: 1–2 weeks
  • New packaging systems or multi-SKU projects: 3–6 weeks
  • Complex packaging with testing and revisions: 6+ weeks

Packaging projects typically follow phased workflows similar to standard design processes:

  • Discovery & Requirements: ~3–7 days
  • Concept Development: ~5–10 days
  • Design & Refinement: ~7–14 days
  • Compliance, Revisions & Final Files: ~5–10 days

How do packaging design needs differ across industries in the United States?

Requirements vary significantly by industry due to differences in distribution channels, regulations, and consumer behavior:

  • Food & Beverage: Packaging design in this sector usually falls under $10,000 per project. Designs often cover cartons, bottles, cans, or pouches and prioritize readability and trust.
  • Beauty & Personal Care: Packaging design in this category prioritizes brand storytelling, premium materials, and visual differentiation, with a strong emphasis on shelf appeal and perceived quality in competitive retail environments.
  • Electronics: Packaging design prioritizes product protection, structural integrity, and clean, technical presentation to safeguard sensitive components and reinforce quality.
  • Retail & Consumer Goods: These brands require scalable packaging systems across multiple SKUs, which drives costs through variant management and consistency requirements.
  • eCommerce & DTC Brands: Packaging design focuses on durability, unboxing experience, and digital presentation, ensuring products arrive intact while reinforcing brand perception across direct-to-consumer touchpoints.

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