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Best Pasadena Packaging Design Agency Rankings

6 Companies - Rankings updated: April 03, 2026

All agencies on DesignRush undergo evaluation based on professional expertise and verified client reviews. Please note that certain placements are paid partnerships.

United States × California × Pasadena ×
  • We turn brands into ICONS.

    ICON is a full-service creative agency with a CPG focus and broad multicultural expertise. We deliver conceptual and strategic solutions from simple packaging facelifts to multi-faceted marketing campaigns and everything in-between. Big or small, we’ve got you covered; whether you’re a category leader or  [... view ICON Creative Agency profile ]
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    36 Projects Listed

    ICON Creative Agency Services

    • Package Design
    • Digital Marketing
    • Branding
    • Graphic Design
    • Web Design
    • Product Design
    • Creative Services
    • Logo Design
    • Web Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Clients and Projects

    View Full Portfolio
    • CBE & Licensed Packaging, (Kellogg’s, General Mills, Cinnabon)
      Package Design Project CBE & Licensed Packaging, (Kellogg’s, General Mills, Cinnabon)
    • La Guadalupana Packaging
      Package Design Project La Guadalupana Packaging
    • Nestlé Damak
      Package Design Project Nestlé Damak
    • Nestlé Crunch Bar
      Package Design Project Nestlé Crunch Bar
    • El Ranchero Packaging, POS and Digital
      Package Design Project El Ranchero Packaging, POS and Digital
    • Hygen-X Packaging and Website
      Package Design Project Hygen-X Packaging and Website
    Comprehensive analysis done by DesignRush Agency Experts.

    ICON Creative Agency Reviews & Testimonials

    • Deep Silver
      Deep Silver Review from Google
      5.0

      Deep Silver's Review Sourced from Google

      I have now leaned on ICON for creative design work at three of the companies I have worked at. And every time Dan and his team deliver with great work, on time and on budget. At my current company, they are my go to agency for most things, whether it is packaging work, POS, trade show booth design, website - the ICON team delivers. I will be working with them for years to come and highly recommend them to anyone looking for good, fast and cost effective design work.

      Show more
    • Henry Morita
      Henry Morita Review from Google
      5.0

      Henry Morita's Review Sourced from Google

      ICON design agency is the perfect agency for any organization. They provide you with detailed, customized support while having a structured corporate approach and process. The team excels in superior, creative packaging, brilliant POS strategies which ties to the brand marketing vision and web design. They are an efficiently run group that can provide the highest level of design work while being very competitive in pricing.

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    • Lauren McDougall
      Lauren McDougall Review from Google
      5.0

      Lauren McDougall's Review Sourced from Google

      ICON is a fantastic team to work with! They have very creative designers and are very quick with their turnaround time. The attention to detail is unmatched and I can always count on them for all of my creative needs. Highly recommend!

      Show more
    Reviews verified by DesignRush and sourced from the agency's profile
    • Nestlé Health Science
    • BOOST
    • Carnation Breakfast Essentials
    • Bonduelle Fresh Americas
    • Ready Pac Foods
    • Boskovich Farms
    • Compleat
    • Peptamen
    • Fiber Choice
    • REMfresh
    Data sourced from the agency's DesignRush profile
  • Design matters.

    We bring your vision to fruition. We are driven by your success and understand the transformative power of a brand that authentically represents who you are and what your organization brings to the table. As your dedicated creative partner, our mission is to breathe life into that vision.  [... view Olive + Spark Design Studio Inc. profile ]
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000

    Olive + Spark Design Studio Inc. Services

    • Graphic Design
    • Design Services
    • Creative Services
    • Branding
    • Logo Design
    • Package Design
    • Print Design
    • Digital Services
    • Content Marketing
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Access Services
    • The City of Santa Monica
    • ACCO Engineered Systems
    • Institute for Advanced Catholic Studies at USC
    • Nutridiva
    • Attagirl Marketing
    • Flintridge Sacred Heart Academy
    • City of Hermosa Beach
    • Visit Pasadena
    • Anker SOLIX
    Data sourced from the agency's DesignRush profile
  • Designer and Murder Mystery Host.

    Hey! My name is Zoe Zheng, a passionate designer based in Pasadena, California, United States.  [... view Zoe Zheng profile ]
    Location
    Pasadena, California
    Number of Employees
    Under 49

    Zoe Zheng Services

    • Branding
    • Package Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Flo
    • Naked
    • Metrolink
    Data sourced from the agency's DesignRush profile
  • Become a Giant

    Goliath Graffix is a graphic design and web design firm located in sunny Pasadena, California. Our daily mission is to create stunning design and inventive strategies for each and every one of our clients, so that they can grow and dominate their market.  [... view Goliath Graffix profile ]
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000

    Goliath Graffix Services

    • Creative Services
    • Logo Design
    • Package Design
    • Graphic Design
    • Branding
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Edwin Mills Pasadena
    • Doppio Zero Restaurants
    • K and B Surgical Center
    • Hernia Center Beverly Hills
    • Khalili Center Beverly Hills
    Data sourced from the agency's DesignRush profile
  • We Design Experiences

    Henning Product Development is an established design, innovation and contract manufacturing company specializing in helping businesses, universities and start-ups navigate the physical product development environment. With over 35 years experience in developing award-winning and commercially successful  [... view Henning Product Development profile ]
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000

    Henning Product Development Services

    • Creative Services
    • Product Design
    • Package Design
    • Logo Design
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • AirDD
    • benjilock
    • Caltech
    • Camisasca
    • Cedars Sinai
    • Cloud•b
    • DermaSweep
    • Konan Medical
    • Paris Truck Co.
    • UCLA
    Data sourced from the agency's DesignRush profile
  • We Chase the Uncommon

    Chase Design Group is a full-service boutique branding and creative studio founded in 1986 by visionary designer Margo Chase. Headquartered in South Pasadena, California, with offices in New York City and Bristol (UK), the firm delivers deeply strategic brand-building through identity, packaging, digital  [... view Chase Design Group profile ]
    Location
    Pasadena, California
    Number of Employees
    50 - 99

    Chase Design Group Services

    • Creative Services
    • Branding
    • Package Design
    • Graphic Design
    • Logo Design
    • Product Design
    • Web Design
    • Digital Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Nestlé
    • P&G
    • Pepsi
    • Pfizer
    • Califia
    • Nissha
    • Labatt Brewing Co.
    • Campbell's C-Fresh
    • Kind
    • CVS
    Data sourced from the agency's DesignRush profile

Frequently Asked Questions

Do top packaging design agencies offer prototyping?

Yes. Top packaging design companies usually offer prototyping to test structure, materials, and visual design before mass production. This step prevents costly production errors and ensures the packaging works in real conditions.

Most agencies provide:

  • Structural prototypes to test size, durability, and product fit
  • Printed mockups to review colors, typography, and branding
  • Material samples such as cardboard, glass, plastic, or sustainable options
  • Production-ready samples that match the final manufacturing specs

Prototyping confirms that the packaging protects the product, looks correct on the shelf, and meets supplier requirements before full production begins.

How much do packaging design firms charge for their services?

Packaging design usually costs $5,000 to $100,000+, depending on complexity, number of products, and partner type. Simple packaging is on the low end. Regulated, luxury, or multi–Stock Keeping Unit (SKU) packaging is on the high end.

Typical ranges based on DesignRush data: 

  • Basic packaging: $5,000 to $20,000
  • Standard packaging systems: $20,000 to $100,000 
  • Complex or luxury packaging: $100,000 to $250,000+

Hourly rates:

  • Agencies: $100-$200 per hour
  • Freelancers: $25-$45 per hour

Costs increase with custom structures, compliance requirements, premium materials, and multiple SKUs. 

Are there any hidden fees?

Yes. Packaging design projects often have costs that don’t show up in the initial quote. These hidden fees usually come from real-world production realities, not creative work.

Common extra costs:

  • Print prepress and proofs: Preparing files for press and checking color accuracy
  • Material tests and samples: Checking substrates, coatings, finishes
  • Dieline engineering: Structural tweaks for fit and machinery
  • Compliance/legal labeling changes: Extra cost if new markets or rules apply
  • Revisions beyond contract scope: Extra charge if the brief wasn’t clear
  • Freight/storage for prototypes: Physical sample handling fees

These fees happen because packaging must work with production equipment, materials, and regulations. Always define the scope and ask for a production-ready cost estimate up front.

What is the timeline for completion?

A packaging design project usually takes 4 to 8 weeks for simple packaging and 2 to 4+ months for complex launches. Timeline depends on the number of SKUs, revisions, and production requirements.

Typical timeline ranges:

  • Simple project (one SKU): 4 to 8 weeks
  • Multiple SKUs or variants: 6 to 12 weeks
  • Complex or regulated packaging: 8 to 16+ weeks
  • Full product launch with prototypes: 3 to 4+ months

Time increases due to:

  • Design revisions and stakeholder approvals
  • Prototype creation and testing
  • Dieline and manufacturer approvals
  • Compliance and legal checks

Packaging is tied to manufacturing, so production steps often take longer than the design itself.

Do packaging design agencies collaborate with manufacturers?

Yes. Packaging design firms regularly collaborate with manufacturers to ensure packaging is produced correctly and efficiently. Their collaboration prevents production errors, delays, and costly reprints. 

Packaging design companies typically work with manufacturers to: 

  • Create and approve dielines that match production machines
  • Confirm materials and finishes will print and perform correctly
  • Review print proofs and color accuracy before mass production
  • Coordinate prototypes and production samples
  • Resolve technical constraints like folding, sealing, or labeling

This collaboration ensures the final packaging works in real manufacturing conditions, not just on screen.

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.