Best Amsterdam Pay-Per-Click (PPC) Company Rankings

12 Companies - Rankings updated: April 03, 2026

DesignRush evaluates each agency using expert assessment and client feedback to inform your choices. Some featured agencies have paid placements.

Netherlands × Amsterdam ×
  • A full-service digital marketing and technology agency

    Our high-performing teams of 1000+ professionals aim to bridge gaps in performance and maximize a companys potential, regardless of time zone and geographical boundaries.  [... see all Mavlers reviews ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed

    Mavlers Services

    • Web Development
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Email Marketing
    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • PPC
    • Graphic Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Clients and Projects

    View Full Portfolio
    • How Mavlers tailored solution helped MAX Solutions reduce their campaign CPA from $1000 to $100
      PPC Project for Corporate Services Company How Mavlers tailored solution helped MAX Solutions reduce their campaign CPA from $1000 to $100
    • Screendollars' shocking backlink growth: Is this possible for your business?
      SEO Project for Entertainment Company Screendollars' shocking backlink growth: Is this possible for your business?
    • How a Dedicated Team Can Transform Your Email Marketing
      B2B Email Marketing Project for Software & IT Services Company How a Dedicated Team Can Transform Your Email Marketing
    • TiE Global's Social Media Transformation With Mavlers
      Social Media Marketing Project for Nonprofit Company TiE Global's Social Media Transformation With Mavlers
    • How Mavlers strategic approach boosted TiE Bostons social media engagement across platforms
      Social Media Marketing Project for Nonprofit Company How Mavlers strategic approach boosted TiE Bostons social media engagement across platforms
    • Dedicated expertise, flexible solution: A case study in Wag!'s email marketing growth
      Email Marketing Project for Pets Company Dedicated expertise, flexible solution: A case study in Wag!'s email marketing growth
    Comprehensive analysis done by DesignRush Agency Experts.

    Mavlers Reviews & Testimonials

    • Giuseppe Spartà
      Giuseppe Spartà na at Fiorhe
      3.7
      Web Development Review from Giuseppe Spartà

      Karan and his team delivered good work for my company. Kindness, cooperativeness and can do attitude were greatly appreciate it. Quality need to be improved especially with your content creation such as blog's writing. GS

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    • April Pethybridge
      April Pethybridge Digital Marketing Specialist at B2B SaaS Provider
      5.0
      SEO Review from April Pethybridge

      Uplers has been helping us with SEO for a few years now and one of the things that really stand out to me is that they have always been responsive and accommodating. Karan, Archana and Varun's teams are knowledgeable, methodical and organised, which meant that we were following a clear and consistent action plan that has led to a sustained growth in organic traffic. The team is always friendly and approachable, I'm very happy with the level of service and my overall experience with them!

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    • Rahul Ramesh
      Rahul Ramesh Digital Marketing Specialist at DOOLEYS Clubs
      4.7
      SEO Review from Rahul Ramesh

      Uplers have always delivered professional and quality service for our SEO project. They take control of required tasks, set clear expectations and timeframes and deliver results. Being a rapidly changing business and demanding industry, we were in need of an organisation that will work autonomously to deliver results and Uplers have done just that. Highly recommended team!

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    Reviews verified by DesignRush and sourced from the agency's profile
    • National Geographic
    • 21st Century Fox
    • Disney
    • Amazon
    • Weight Watchers
    • Oracle
    • Ribs Burger
    • DHL
    • Airtasker
    • JXT
    Data sourced from the agency's DesignRush profile
  • Future-Ready & ROI-Driven Tech Solutions for eCommerce

    GOMAGE is where you get full-cycle eCommerce services to boost revenue growth.  [... see all GoMage reviews ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    50 - 99
    Average Hourly Rate
    $65/hr
    Portfolios Count
    4 Projects Listed

    GoMage Services

    • eCommerce Development
    • Software Development
    • Web Development
    • CRO
    • eCommerce
    • SEO
    • PPC
    • Web Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    GoMage Reviews & Testimonials

    • Sarah Vulpio
      Sarah Vulpio Director of eCommerce at Sarah Vulpio
      5.0
      eCommerce Development Review from Sarah Vulpio

      We have been working with GoMage for a little over two years now, and have used them to complete different tasks for our website development and maintenance. They have outstanding and professional project management and resource monitoring, which made the process simple, smooth, and flexible.

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    • Mikhail Yakovlev
      Mikhail Yakovlev Data Analyst at Sellbery
      5.0
      eCommerce Development Review from Mikhail Yakovlev

      GoMage really brought our business to the new level. When we found GoMage we weren’t sure about where to start — we just knew that our website performance was very low and wanted to upgrade and ujpdate the website. The team’s major suggestion was to perform a migration from Magento 1 to Magento 2 first. This was quite a decision for us, however what I liked is that the GoMage team wasn’t too pushy, they answered all our questions and prepared couple estimations of how such migration will benefit

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    • Robert Garmaza
      Robert Garmaza CEO at Garmaza
      5.0
      Web Design Review from Robert Garmaza

      I enjoy working with the GoMage team because of their engagement and willingness to not just execute tasks, but really add value to the project. The communication is always fast and simple, and what is more important —they are really quick in fixing or updating something. It hasn’t taken them more than two-three days during our collaboration. You can definitely say that they care about their clients and create a great team dynamic.

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    Reviews verified by DesignRush and sourced from the agency's profile
    • Shirtee
    • Restaurant Supply
    • Natura Market
    • Fashion Eyewear
    • Blomsterprenumeration
    Data sourced from the agency's DesignRush profile
  • The Best Digital Marketing Agency Leading Globally.

    We are a full-service agency with digital and technology experts who work on performance and conversion rate optimization, branding, SEO, SMM, e-commerce solutions, digital PR, website and product development, mobile app development, creative communications, and cloud solutions. We create efficient  [... see all IDigitalise reviews ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    100 - 249
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed

    iDigitalise Services

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Web Development
    • PPC
    • Digital Services
    • WordPress Website Design
    • Branding
    • Web Design
    • Software Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    iDigitalise Reviews & Testimonials

    • Gem Elevator
      Gem Elevator Marketing Manager at GEM Elevator
      5.0
      Digital Services Review from Gem Elevator

      We have taken 360-degree marketing services from iDigitalise and we have seen a massive change after having iDigitalise. productions team and digital marketing team have done great job and I will definitely recommend they to all

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    • Nilesh Shanbhag
      Nilesh Shanbhag Co-partner at Vidya Classes
      5.0
      Digital Marketing Review from Nilesh Shanbhag

      idigitalise is the best digital marketing agency in India. They have helped in growing my business. And in branding activities and generating leads.

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    • Clube De Ferias
      Clube De Ferias CEO - Founder at ClubeDe Ferias
      5.0
      Web Design Review from Clube De Ferias

      iDigitalise achieved the goal and re-presented our firm's attributes, values, and offerings in a modern, visually appealing format. We had weekly meetings, so the workflow has been smooth and structured. We got extremely organized and reliable project manager from their side. Overall, we are very satisfied with iDigitalise.

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    Reviews verified by DesignRush and sourced from the agency's profile
    • Bluemagic Group
    • Shapoorji Pallonji Group
    • JSL International
    • Mahindra good life
    • Hiranandani
    • Astro Mobile Africa
    • Holiday inn
    • Greater Houston Houses
    • Unimount
    • Grace Touch Clinic
    Data sourced from the agency's DesignRush profile
  • We Create Unique Digital Experiences.

    We design and develop beautiful Squarespace and Shopify websites, help brands build strong online strategies and turn visitors into clients.  [... view Swipe Up profile ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    9 Projects Listed

    Swipe Up Services

    • eCommerce Development
    • Digital Marketing
    • UI/UX Design
    • SEO
    • eCommerce
    • Social Media Marketing
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Van Harper
    • No Label
    • We Are Labels
    • Moak
    • Bar Mokum
    • Bar Hana Ichiba
    • McGregor New York
    • Workfluencer
    Data sourced from the agency's DesignRush profile
  • We create rock-solid online advertising strategies for startups & scale-ups.

    At Bastian Lewis, our distinctive methodology and extensive expertise serve as invaluable assets for scale-ups in need of professional online marketing guidance. Speed and flexibility are paramount for this demographic, where larger agencies often falter due to slow adaptation and a shortage of T-shaped  [... view Bastian Lewis profile ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed

    Bastian Lewis Services

    • Digital Marketing
    • Media Buying
    • PPC
    • Social Media Marketing
    • Advertising
    • eCommerce
    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Clients and Projects

    View Full Portfolio
    • Settly: Leadgen for B2B scale-up
      Digital Advertising Project Settly: Leadgen for B2B scale-up
    • Alpine Hearing Protection: eCommerce
      DTC Project Alpine Hearing Protection: eCommerce
    • Strevon: B2C Leadgen for education
      B2C Marketing Project Strevon: B2C Leadgen for education
    Comprehensive analysis done by DesignRush Agency Experts.

    Bastian Lewis Reviews & Testimonials

    • Oliver Warren
      Oliver Warren Review from Google
      5.0

      Oliver Warren's Review Sourced from Google

      Have worked with this team for about 4-5 months now and really seeing the effect of their work. They are great to work with, responsive, skillful and have hugely benefitted our expansion into The Netherlands. They understand our position as a small team but their advertising efforts mean we are for sure punching above our weight! Thanks all.

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    • Bryan Bakker
      Bryan Bakker Review from Google
      5.0

      Bryan Bakker's Review Sourced from Google

      Steve and Timo from Bastian Lewis helped us extremely well. They actively thought along with our strategy and gave us valuable feedback. We are very satisfied with the collaboration and appreciate their efforts enormously.

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    • Ingmar van der Zee
      Ingmar van der Zee Review from Google
      5.0

      Ingmar van der Zee's Review Sourced from Google

      Working with Steve on our social media campaigns was a great experience. His expertise was pivotal in setting up our campaigns, laying a solid foundation for our future growth. Steve's extensive knowledge and easygoing collaboration style made the entire process not only effective but also enjoyable. He's a valuable asset to any team, bringing both skill and a positive working dynamic.

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    Reviews verified by DesignRush and sourced from the agency's profile
    • Settly
    • Fixico
    • Keekabuu
    • Strevon
    • Cleandays
    Data sourced from the agency's DesignRush profile
  • We target the right audience, with the relevant message.

    Hide and Seek Agency is a digital marketing agency. We help brands grow their online presence. Our services include SEO, PPC, content creation and social media marketing. We use data-driven strategies to deliver results. Our goal is to connect businesses with their audience in meaningful ways.  [... view Hide And Seek profile ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

    Hide and Seek Services

    • Digital Services
    • Branding
    • Digital Strategy
    • Reputation Management
    • Creative Services
    • Affiliate Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Clients and Projects

    View Full Portfolio
    • MWS.com
      Digital Marketing Project for eCommerce Company MWS.com
    Comprehensive analysis done by DesignRush Agency Experts.

    Hide and Seek Reviews & Testimonials

    • Cas Dubbelman
      Cas Dubbelman Review from Google
      5.0

      Cas Dubbelman's Review Sourced from Google

      Hide and Seek has been a trusted partner of us at See Tickets/Paylogic for many years. Their expertise in tracking helps us stay up to date with the latest solutions and ensures proper implementation and verification on our systems.

      Show more
    • Izabela Drozdowska
      Izabela Drozdowska Review from Google
      5.0

      Izabela Drozdowska's Review Sourced from Google

      As the Marketing Manager at BZEN Bikes, I have the pleasure of working closely with this media agency on a variety of international campaigns, and I couldn’t be more satisfied with the partnership.Their strategic approach across multiple channels—including social media, content marketing, paid media, and PR—has significantly contributed to the growth and visibility of BZEN Bikes in key European markets. What stands out most is their seamless project management, attention to detail, and ability to adapt quickly in a fast-moving, international environment.Their team consistently brings creative ideas to the table while staying focused on performance and results. The team is proactive, collaborative, and always ready with creative, data-driven solutions. Thanks to their support, we’ve not only expanded our reach but also strengthened our brand positioning across borders.Highly recommend for any brand looking for a smart, agile, and internationally minded media partner.

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    • Denys Golubovskyi
      Denys Golubovskyi Review from Google
      5.0

      Denys Golubovskyi's Review Sourced from Google

      At Stape, we are happy to collaborate with The Hide and Seek agency and highly recommend them. As a Stape Premium Partner, their team of experts ensures top-tier implementation and support for server-side tracking. They stay ahead of industry changes and can seamlessly implement setups of any complexity.

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    Reviews verified by DesignRush and sourced from the agency's profile
    • Nxt Museum
    • Milkshake Festival
    • Perfume Lounge
    • Masters of Hardcore
    • ParookaVille
    • Our House Experience Amsterdam
    • Cinetree
    Data sourced from the agency's DesignRush profile
  • Topnotch Performance Marketing

    Let us help you grow your business! Our knowledge, high-end team, and unique approach will help you reach your target.  [... view HLM Media B.V. profile ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000

    HLM Media B.V. Services

    • Digital Services
    • PPC
    • SEO
    • Branding
    • Graphic Design
    • Logo Design
    • UI/UX Design
    • Web Design
    • Affiliate Marketing
    • Media Buying
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Capitalix
    • Alvexo
    • CMT
    • EnergyXL
    • Vanderveen
    • QUBZ
    Data sourced from the agency's DesignRush profile
  • BrainDonors: Making Your Business Grow Exponentially

    Brain Donors is a bustling digital marketing agency, providing innovative and flexible solutions to ensure the success of our clients' campaigns. We stay up-to-date on all the latest trends in media buying performance marketing services so that no opportunity goes missed!  [... view BrainDonors profile ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000

    BrainDonors Services

    • Media Buying
    • PPC
    • Email Marketing
    • Social Media Marketing
    • Digital Marketing
    • Graphic Design
    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    BrainDonors Reviews & Testimonials

    • Emma Hamilton
      Emma Hamilton Review from Google
      5.0

      Emma Hamilton's Review Sourced from Google

      We've been extremely impressed by the fresh energy, enthusiasm and dynamism of Braindonors. They go above and beyond, have learned our business quickly and were immediately able to offer strategic insights that have had an immediate benefit. Best of all our account manager Stefani is a delight, they have bags of initiative and really feel like an extension of our business. I would not hesitate to recommend them.

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    • Ergomotion EU
      Ergomotion EU Review from Google
      5.0

      Ergomotion EU's Review Sourced from Google

      They genuinely care and make an effort to understand the business of their customers. Organized and flexible team.

      Show more
    • Liron Omer
      Liron Omer Review from Google
      5.0

      Liron Omer's Review Sourced from Google

      We were really struggling getting to our target audience and informing people around Bulgaria of our presence. We wanted to improve our outreach. I loved the attitude of the Brain Donor’s team and instant understanding of what we needed. The team did an incredible job and exceeded our expectations. We create a TIK TOK campaign which went VIRAL!!! They road the viral wave and the results from the campaigns really went beyond what anyone had expected.I would highly recommend anyone to work with BrainDonors and am so thankful that we did! They are amazing at understand what type of strategy you need, creating it, and running it all the way through.Thank you BrainDonors for your help with our company!

      Show more
    Reviews verified by DesignRush and sourced from the agency's profile
    • Henkel
    • Philips
    • PulsarVision
    Data sourced from the agency's DesignRush profile
  • DGTLbase: Driving Your Business Forward with Data

    DGTLbase is a growth agency that connects data-driven growth strategies with visibility to drive success for their clients.  [... view DGTLbase profile ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000

    DGTLbase Services

    • Digital Marketing
    • SEO
    • Content Marketing
    • Advertising
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    DGTLbase Reviews & Testimonials

    • Derin Ergünt
      Derin Ergünt Review from Google
      5.0

      Derin Ergünt's Review Sourced from Google

      Karam & DGTL Base managed to get my task done before the deadline, with great speed. Appreciate their quick help!

      Show more
    • Darnell Uiterloo
      Darnell Uiterloo Review from Google
      5.0

      Darnell Uiterloo's Review Sourced from Google

      DGTLbase is a search agency that offers top-notch SEO services to businesses looking to improve their online presence. I can confidently say that DGTLbase stands out among its competitors in the industry.One of the standout features of DGTLbase's SEO services is the team's commitment to understanding the specific needs of each client. They take the time to understand your business, your target audience, and your goals before creating a personalized strategy that will help you achieve your desired results. This level of attention to detail and customization is rare in the industry and sets DGTLbase apart from other agencies.DGTLbase’s team of highly skilled professionals are experts in their field. From keyword research to on-page optimization to link building, their team has the skills and experience necessary to execute successful SEO campaigns.Overall, if you're looking for a search agency that offers exceptional SEO services, DGTLbase is definitely worth considering. With their personalized approach, commitment to staying up-to-date with the latest trends, and team of skilled professionals, they can help you achieve your online marketing goals and take your business to the next level.

      Show more
    • Benjamin Sam
      Benjamin Sam Review from Google
      5.0

      Benjamin Sam's Review Sourced from Google

      If what your business needs is conversion optimization or SEO support to scale, then DGTLbase is a no-brainer. Get in touch with the professionals there and watch them turn your online presence into a dream come true.

      Show more
    Reviews verified by DesignRush and sourced from the agency's profile
    • Marketing Industry
    • Advertising Indusry
    • Small Business Industry
    Data sourced from the agency's DesignRush profile
  • We devise, create and realise custom IT and online solutions

    Sprite IT is the home of any online marketing, webdesign or IT-related services you might want. We cover a full range of services within these branches.  [... view Sprite IT Managed Services B.V. profile ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $105/hr
    Minimal Budget
    $1,000 - $10,000

    Sprite IT Managed Services B.V. Services

    • Web Development
    • Web Design
    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • IT Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Sprite IT Managed Services B.V. Reviews & Testimonials

    • Paul von Hebel
      Paul von Hebel Review from Google
      1.0

      Paul von Hebel's Review Sourced from Google

      Steven is a great guy there, but now all websites have been offline for three weeks.On Friday June 13th you get an email that Sprite has been bankrupt since May 28th and we know nothing about it.On May 21st you get a call from the owner, Christof van den Heuvel, asking if you can pay the invoice from May now, I asked 'no financial problems after all? ', no, nothing wrong, of course they transferred money and then go bankrupt and leave us holding the baby.What cowboys they arePaul von Hebel

      Show more
    • Casper Hanken
      Casper Hanken Review from Google
      5.0

      Casper Hanken's Review Sourced from Google

      About 7 months ago we entered into a collaboration with Sprite (Dania). It started well and is only getting better. 👌🏼 A very satisfied customer

      Show more
    Reviews verified by DesignRush and sourced from the agency's profile
    • Hildering Packaging BV
    • Kannai
    • Bouwhuysch
    Data sourced from the agency's DesignRush profile
  • Danki is a design-driven digital agency based in Amsterdam

    We're Danki, a creative digital agency based in Amsterdam. We make interactive experiences that build brands and boost businesses. Danki combines over 20 years experience in concept development, visual storytelling and technical development into a compact and flexible friendly full-service studio. We  [... view Danki B.V. profile ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $10,000 - $25,000

    Danki B.V. Services

    • Graphic Design
    • Branding
    • WordPress Website Design
    • SEO
    • Web Design
    • PPC
    • VR/AR
    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Ring
    • Natura &Co
    • Gemeente Amsterdam
    Data sourced from the agency's DesignRush profile
  • Building Brands In Germany Since 2006

    Dexport has been a specialist in German online marketing for over two decades, helping fast-growing and established brands successfully enter and scale in the German market. The agency focuses on building and executing strategies tailored to local audiences, always putting the German customer at the center.  [... view Dexport profile ]
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed

    Dexport Services

    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Clients and Projects

    View Full Portfolio
    • Altrex Online Marketing Germany
      Digital Marketing Project for Construction Company Altrex Online Marketing Germany
    Comprehensive analysis done by DesignRush Agency Experts.

    Dexport Reviews & Testimonials

    • David
      David Review from Google
      5.0

      David's Review Sourced from Google

      Dexport supports us in our international growth into the DACH region. While we initially only worked together for Amazon advertising, we now have a full-service partnership and they support us more broadly with our international expansion. We are more than satisfied with our collaboration and would absolutely recommend them!

      Show more
    • Rainer Brosy
      Rainer Brosy Review from Google
      5.0

      Rainer Brosy's Review Sourced from Google

      Sunset Digital GmbH has been working with Dexport for a long time and we are very satisfied. The contacts are always friendly and reliable. So far, our experiences have been consistently positive. Thank you for the pleasant cooperation.

      Show more
    • Ouissam Moulloghe
      Ouissam Moulloghe Review from Google
      5.0

      Ouissam Moulloghe's Review Sourced from Google

      I'm delighted to give Dexport, and especially Thijs, a well-deserved 5-star review! From the first contact to the execution, I've experienced that this team combines quality, passion, and results-oriented work.Thijs listens attentively and thinks along with you.In short: reliable, knowledgeable, and very customer-focused — I highly recommend Dexport (and Thijs)!

      Show more
    Reviews verified by DesignRush and sourced from the agency's profile
    • Altrex
    • Gimber
    • Saniweb
    • Vent DelBaron
    • FatBoy
    • Heras
    • Joe Merino
    • Strong Viking
    • Horeca Supply
    • Mason Garments
    Data sourced from the agency's DesignRush profile

Frequently Asked Questions

SEO vs PPC: Which Is right for your business?

FeaturePPC (Paid Ads)SEO (Organic)
SpeedFast (live in hours)Slow (3 to 12 months to rank)
CostPaid per click; each click costsHigh effort, "Free" clicks
TrustModerate (some users skip ads)High (users trust organic more)
LongevityTraffic stops when the budget endsAssets last for years
EffortBidding & creative testingContent creation & technical

In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change. 

The short answer: PPC brings fast results; SEO builds momentum over time

Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget. 

For best results, combine both methods. 

What is the best PPC platform for my business?

 

If your goal is...Use this platform
Immediate sales or leadsGoogle Ads (Search)
Building a brand/lifestyleMeta (Instagram) or TikTok
Selling to other businessesLinkedIn Ads
Selling products on a budgetAmazon Ads or Microsoft Ads
Targeting Gen Z or trendsTikTok Ads

The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them). 

Best for most businesses: 

  • Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.  
  • Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it. 

The specialist platforms: 

  • LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size. 
  • Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
  • TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials. 

Alternatives: 

  • Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google. 
  • Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad. 

How much does PPC agency management cost?

Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go. 

Average costs for a standard PPC campaign are: 

  • Ad spend: $500 to $20,000+ per month 
  • Cost-per-click (CPC): Approximately $1.62 per click 
  • Cost-per-1,000 impressions (CPM): Approximately $3.12 
  • Remarketing CPC: $0.66 to $1.23 per click 
  • Tools and software: $15 to $800 per month 

Agencies usually charge using one of these models: 

  • Percentage of ad spend: 12% to 30% of monthly spend 
  • Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses 
  • Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements 

Average CPC in 2026 across major industries:

IndustryAverage CPCAverage CTR
Business Services$5.375.62%
Health & Fitness$4.716.88%
Education$4.396.21%
Animals & Pets$3.907.39%
Beauty & Personal Care$3.566.75%
Fashion & Jewelry$3.396.13%
Real Estate$2.109.20%
Restaurants & Food$2.188.68%
Travel$1.9210.16%

How long does it take to see the results of a PPC campaign?

You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months

PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline. 

  • Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process. 
  • Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert. 
  • Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS). 

Who owns your ad accounts?

You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract. 

If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are. 

When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch. 

About The Author and Expert Reviewer

Vanessa Maandal is a digital writer with expertise in content marketing and creative direction. She has developed successful campaigns for global brands, such as Boehringer Ingelheim, Kellogs Singapore, and Friesland Campina. At DesignRush, she writes content focused on marketing strategies led by award-winning agencies to connect them with like-minded organizations and individuals.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.