Our approach is simple: understand the problem properly, test ideas thoroughly, refine until everything works exactly as it should. Because we'd rather build something that lasts than something that just looks nice.
Based in Berlin, working globally. Creating practical design systems that make sense today and grow stronger as your business evolves.
Partner with us when you need:
- Brand identities that work across all touchpoints
- Digital experiences that serve a real purpose
- Design systems your team can actually use
- Solutions built for the long run
About Manuel Dieguez - Founder and Design Director
Design leader with 10+ years of experience crafting brand identities and digital experiences across three continents. Born in Buenos Aires and now based in Berlin, my journey has shaped a unique approach to design that combines South American creativity with European functionality.
From launching my own studio to leading design teams in Amsterdam, I've developed a particular focus on creating scalable design systems that grow with companies. My work spans from early-stage startups to established retail brands, always prioritizing practical solutions that serve real business needs.
Currently leading 7UKI Studio, where we focus on building lasting brand identities and functional digital spaces for growing companies. Always open to connecting with fellow designers, potential collaborators, and anyone interested in the power of thoughtful design.
