Increasing Qualified Leads by 60% with Strategic PPC Optimization
ShipBob is a global omnifulfillment solution, providing best-in-class shipping and supply chain solutions across the US, UK, EU, Canada, and Australia to thousands of brands.Goal:
Increase qualified leads and conversions while reducing the cost per lead (CPL).
Challenges:
- Manage a high volume of campaigns and multiple geographic targets.
- Improve lead quality and quantity while reducing CPL.
Campaign Optimization:
- Reduced budgets for underperforming campaigns, reallocating resources to high-performing ones.
- Launched new campaigns to target high-quality leads efficiently.
- Conducted in-depth keyword analysis to pause low-converting keywords and focus on top performers.
- Restructured campaigns to control costs and optimize for conversion-oriented keywords.
- Expanded campaigns to new geographic regions and diversified languages for broader reach.
- Updated ad copy for greater relevance and effectiveness.
- Expanded negative keywords to prevent ads from appearing in low-converting contexts.
- Conversions increased by 55%.
- Qualified leads grew by 60%.
- Conversion Rate improved by 56%, with CPL reduced, demonstrating ShipBob's strong lead generation outcomes through strategic PPC optimization.
