
ALFI Overview
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Average Hourly Rate
- $250/hr
- Year Founded
- 2021
Unlike traditional agencies that optimize for ACoS or top-line sales, ALFI focuses on profit per unit. We analyze every cost FBA fees, referral fees, shipping, ad spend, and landed cost to ensure every dollar spent drives real margin to the bottom line.
We work with brands doing $1M$50M in annual Amazon revenue across Seller Central (3P) and Vendor Central (1P), including hybrid accounts. Our services include custom growth strategy, profitable PPC management, pricing and margin optimization, and global marketplace expansion into Canada, the EU, and the UK.
ALFI is deliberately selective. We limit our roster to 18 brands at a time so every client gets hands-on strategic attention not a junior account manager running a playbook. Our team combines deep Amazon expertise with AI-powered analytics for real-time inventory monitoring, competitive intelligence, and performance reporting.
Industries we specialize in include health and wellness, home and garden, industrial equipment, tools and hardware, automotive, electronics, and B2B wholesale.
Based in Toronto, Canada. Performance-driven. Profit-obsessed.
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ALFI Services
Digital Marketing Expertise
- Amazon
- DTC Marketing
PPC Expertise
- Amazon
- B2B PPC
- White Label PPC
Industries
- Consumer Goods
- eCommerce
- Electronics
- Construction
- Automotive
- Beauty
- Fashion
- Food and Beverage
- Home & Garden
- Luxury
Client Types
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
ALFI Reviews
Reviews from Google Maps are available on this profile.
Update: Some sandwiches have more diverse flavour profiles than others. There is no question they taste FRESH. Every part. More indulgent and luxurious for sure. We're lucky to have so many great spots to choose from downtown. Alfie's is different and has its own thing going on in terms of experience of taste and texture profile. Would recommend 🙂My friend and I both ordered the Torrino and unfortunately it just didn't hit the spot or leave much to be desired. With these kinds of sandwiches for me, it's a 'you know when you know' experience when something excites and satisfies during and even after the fact.Though the bread is made fresh in-house and has a nice taste, we found it to be too soft and prefer a classic foccacia to compliment the savour and texture of the ingredients inside. We were also underwhelmed at how the flavours really noticeably lacked separation in the variety we got. Everything melded together in such a way that gave just one dimension to the experience of every bite. We couldn't taste the cheese, the meat was little in quantity (though it tasted excellent), and the arugula didn't do much for the sandwich. The spicy eggplant dominated the flavour. For $21 before taxes, we found it just didn't amaze and had too little prosciutto. These comments though are just our personal preference, by no means are these sandwiches *bad* tasting.. they are undoubtedly fresh and are made with care. The shop itself is clean and the operation is well-organized, friendly, and sufficiently staffed. I appreciate that they are open late, and it is for that reason that I will consider returning. "Victoria Spiterie's Review Sourced from Google
The aesthetics and the design of place is very pleasing. The lighting is good. The service is great, orders are fast, but the food isn't very good.The sandwich is built to be "instagramable", aka a beautiful cross section of ham, cheese and spreads. When there is half an inch worth of ham and cheese and spreads in a sandwich, it is a true culinary artwork but also a brick of salt.Half an inch worth of prosciutto in a sandwich is way too much. It overpowers the beautifully done bread, some of the glazes and other sauces and layers in the sandwich.For the second half of the sandwhich, I took out the brick of prosciutto and it was almost perfect. The bread is a real star but the amount of filling and salt is sickening. It is an Italian sandwich with American proportions. Very pleasing to look at but quite heavy to eat. "Bakery Foodie's Review Sourced from Google
Today I visited Alfie’s Sandwiches + Market on Baldwin Street after seeing several Instagram reviews, and I must say, the experience was exceptional. Although I am usually a meat lover, I decided to try the Mozzarella Caprese sandwich, and it did not disappoint.The first thing that stood out was the excellent customer service and the neat, clean ambience of the place. Everything felt well-organized and thoughtfully run. My sandwich was made with freshly baked in-house bread, which was outstanding — soft, flavorful, and clearly made with care. The imported mozzarella tasted fresh and creamy, pairing beautifully with the lemon–basil crush and arugula, creating a bright and well-balanced flavor profile.One small issue was the balsamic vinegar, which felt a bit heavy-handed. It was dripping off the sandwich and slightly overpowered the other ingredients. A lighter touch would have made the sandwich even better. That said, the overall taste and quality were still excellent.Compared to a standard Subway sandwich, the price here is definitely higher. However, the quality of ingredients and craftsmanship clearly justify the cost. This is not fast food — it’s a thoughtfully prepared sandwich made with premium components, and that difference is noticeable.Alfie’s does not offer much traditional dine-in seating, which is understandable given the layout. There is standing space available inside for customers who wish to eat on-site. However, since dine-in seating is limited, I did expect that some of that cost-saving might reflect in the sandwich pricing, which I didn’t really see.Overall, it was a great experience, and I will definitely return to try more items from their menu. "Ajith Thomas's Review Sourced from Google
No doubt about it — this is the best sandwich I’ve had in Toronto.Everything on the menu is top-notch, and each sandwich is huge — one is easily enough for two people.In the summer the line is so long you can’t even get in, and I finally got to try it this winter. The service is amazing too — everyone is so warm and friendly. I truly love this place. Highly recommend stopping by this shop when you’re at downtown of TorontoThey also have a little market that sells all kinds of Italian products — cheese buns, olive oil, chili oil — I was absolutely delighted browsing through it. Monalisa Bacio Sandwich is my favorite 🤩 "luna he's Review Sourced from Google
My first time visiting this sandwich shop and I absolutely loved it! I honestly feel like in Italy. Prices might be higher but check out the portion and fresh ingredients quality they provide. It's very reasonable.I love how their sourdough are freshly baked, sandwiches are bold flavours, and layers so stacked every bite feels like a Kensington Market masterpiece.Please note: They don't offer public bathroom, no indoor seating, but there are benches outside. Paid parking on the street is available.Here’s what I orderedAlfie’s Roast Beef (Spicy) – House-smoked roast beef, sliced tomato, chilli oil, roasted pepper, baby arugula, rosemary & roasted aioliMonalisa – 24-month Prosciutto Di Parma, truffle cream, burrata, lemon basil pesto, chopped pistachio, baby arugulaProsciutto Royale – 24-month Prosciutto Di Parma, imported Mozzarella Di Bufala, lemon basil pesto, baby arugula, tomato, balsamic reductionHighly recommended 👌 "Eden's Review Sourced from Google


