Fractional CMO for IT recruitment firm
Project Type: Digital Marketing
Review Date: 25 June, 2024
We chose GrowMy.Tech for their IT industry expertise, references, and case studies. Their service model of a Fractional CMO backed by digital agency specialists ensured deep involvement and a single point of communication, delivery, and responsibility in our project.Our collaboration aimed to shift from trade show marketing to a robust digital strategy, generating inbound leads, enhancing search visibility, and updating our brand.GrowMy.Tech began with a thorough business analysis, setting up tools and analytics, conducting B2B marketing workshops, and performing keyword analysis. This groundwork clarified our position and competition.They developed a comprehensive digital marketing plan addressing the customer journey and focusing on advanced consideration stages. Their strategy included social proof marketing, SEO, content marketing, social media, performance marketing, and outbound marketing.Implementation was seamless. GrowMy.Tech built a new website, enhancing our online presence and marketing effectiveness. They provided commercial strategies, frameworks, and processes for ongoing marketing activities. The Fractional CMO ensured clear communication, precise execution, and proactive problem-solving.Results were outstanding. By the fifth month, we received consistent inbound leads, with a steady increase. Our search visibility in the USA improved significantly, with several target keywords ranking high due to diligent content marketing, SEO, and backlinking.GrowMy.Techs holistic approach was impressive, with data-backed recommendations. Their entrepreneurial background, especially Marcins, added significant value. Additionally, we accessed a senior and experienced CMO at a fraction of the cost of a full-time hire.Overall, GrowMy.Tech delivered quality service, timely results, and excellent value for money. We highly recommend them to any small IT service firm looking to enhance their digital marketing strategy.