NOVUS

Everything we do is through the lens of location.
7900 Xerxes Avenue, Bloomington, Minnesota 55431, United States
https://novusmedia.com
NOVUS
5.0 (5)

NOVUS Overview

Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
Average Hourly Rate
$185/hr
Year Founded
1987
We exist to bring brands to where people live their lives. That's because in so many ways, location or geography is destiny for people. WHERE people live, work and play is inextricably linked to every aspect of life -- from the teams they cheer, to how they talk, to how much money they make or how long they'll live. Similarly, we use data-driven insights to predict how people are motivated by media, neighborhood by neighborhood.

At NOVUS, we offer strategic media planning, analytics, and media buying of digital, search, TV, radio, OOH and print. We are better than anyone at driving traffic where you need it most.  We do this via:

1. Strategic planning with geographic customization, minimizing waste
2. Trade area, store-level insights
3. Sales response based channel optimization
4. Proprietary data and technology we built, for faster, more localized insights 
5. Unique combo of speed & service, tools & talent
 

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NOVUS Services

Advertising Expertise
Advertising Expertise
  • B2C
  • Broadcast Video Advertising
  • DTC
  • Out of Home Advertising
  • Print Advertising
  • Programmatic Advertising
  • Radio Advertising
  • TV Advertising
Big Data Expertise
Big Data Expertise
  • Data Mining
  • Data Science
  • Tableau
Business Consulting Expertise
Business Consulting Expertise
  • Investment Management
  • Strategy Consulting
Digital Marketing Expertise
Digital Marketing Expertise
  • B2C
  • DTC Marketing
  • Digital Advertising
  • Digital Media
  • Integrated Marketing
  • Lead Generation
  • Marketing Strategy
  • Performance Marketing
Media Buying Expertise
Media Buying Expertise
  • Media Planning
  • Out of Home
  • Print
  • Radio
  • TV
Social Media Expertise
Social Media Expertise
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest Marketing
  • Reddit
  • Snapchat
  • TikTok
  • Twitter

Industries

  • Retail
  • Food and Beverage
  • Health Care
  • Insurance
  • Restaurants
  • Higher Education
  • Gambling
  • Finance
  • Consumer Goods
  • Other

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

NOVUS Reviews

Reviews from Google Maps are available on this profile.
Perfect picnic bike "
Stéphane Gagnon's Review Sourced from Google
Show more reviews

NOVUS Team Bios

Chief Executive Officer
Melony Rios
Chief Executive Officer
A media veteran of 25 years and with NOVUS for over 20, Melony leads NOVUS as Chief Executive Officer. As CEO, Melony is responsible for the strategic direction and operations of NOVUS while simultaneously challenging industry status quos and driving better business outcomes for clients.
President & Chief Marketing Officer
Rob Davis
President & Chief Marketing Officer
Rob is a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS' multimedia capabilities. Under his guidance, the agency has developed new service models, tools, and approaches that resulted in a Silver award for Ad Age's Media Agency of the Year.
VP, Integrated Client Strategy
Alison LaRocque
VP, Integrated Client Strategy
Alison joined NOVUS in early 2025 and brings a unique perspective to our business, having both brand and agency side experience. She joins us most recently from Upwork, where she built and lead the brand media function and oversaw the overall media strategy. She has also been with Indeed and CB2.
VP, Integrated Client Strategy
Candi Atteberry
VP, Integrated Client Strategy
Candi is a 25 year industry veteran working on client businesses spanning local, regional, and national brands. Candi's innate curiosity and drive for business results have delivered innovative media strategies for leading US brands including Walmart, Family Dollar, Dollar Tree and Valvoline.
SVP, Data Strategy & Innovation
Mari Doctor
SVP, Data Strategy & Innovation
Mari joined NOVUS in July of 2024 from WPP where she served in various data, technology and analytics roles on Coca-Cola, Discover and Walgreens. At NOVUS, Mari is responsible for enhancing our existing analytics and reporting practices while expanding our Consumer Insights and MarTech capabilities.
VP, Head of Digital
Paul DeJarnatt
VP, Head of Digital
Paul is an 18+ year veteran of the digital media industry and leads NOVUS' digital practice. Prior to joining NOVUS, Paul spent his career at Starcom working across multiple Publicis Media agencies including Digitas & Performics where in addition to client work, he led the biddable media capability.
VP, Business Development
Bridgit Wallace
VP, Business Development
Bridgit is a 20+ year media veteran who leads NOVUS' business development efforts. Bridgit's 24-year history with NOVUS spans multiple departments and roles including Client Services, Media Investment, Strategic Pricing, and Operations providing Bridgit with a unique perspective to our agency.

NOVUS Clients

Valvoline Instant Oil Change
Fidium Fiber
Kevin's Natural Foods
DePaul University
Mayo Clinic
Walgreen's
Fever-Tree
ALDI

NOVUS Awards

NOVUS - Award 1
NOVUS - Award 2
NOVUS - Award 3

NOVUS Press Mentions

Ad AgeNOVUS Honored as One of the Top Small Agencies of the Year by Ad Age
Ad AgeNOVUS Goes From Newspaper Advertising to Multimedia Powerhouse
DigidayHow media agency NOVUS turned its hyper-local print expertise toward digital
Media4GrowthFortunate to work for a company that has never rested on its laurels
PRWebSUPER Chooses NOVUS as Media Partner to Drive Awareness of Savings Ecosystem Through Hyperlocal Approach
BizWomenIn Her Own Words: There's more than print in Melony Rios media mix
Fast CompanyLearn from cable's mistakes: The promising ad-supported streaming future
Fast Company20 tips to gain trust and credibility in the workplace
Fast CompanyDon't fear the new: Taking calculated risks in advertising
DigidayThough cookie alternatives are out there, agencies have their issues with all of them
Marketing DiveHow generative AI could solve the cookie deprecation puzzle in 2024
DigidayAgencies hope AI helps with content transparency, anticipation and commerce in 2024
DigidayMedia Agency Report 2023: The state & future of the media agency, from client spending to AI's impact
DigidayMedia Buying Briefing: Agencies' views for an against bid shading
TechBullionSmart Data Strategies & Adtech Implementation: An interview with Patrick Fitzell, Director at NOVUS
Fast CompanyGoing all-in for your clients: A uniquely human endeavor
DigidayMedia Buying Briefing: Here's how independent agencies are using marketing mix modeling
Fast CompanyChatGPT won't replace human-led strategy, but it will enhance it
MediaPostFidium Fiber Taps NOVUS as Media AOR
ForbesPutting Employee Feedback into Focus
ForbesHow to Win New Business Without Changing Who You Are
GritDailyYou're Probably Using AI Wrong - Here's 3 Ways to Fix That
DigidayThe State of Interactive Video
CO US ChamberA Complete Guide to Email Marketing Campaigns for Small Businesses
ForbesHow Local Targeting Can Help Marketers in Stormy Economic Conditions

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