Everything we do is through the lens of geography.

7900 Xerxes Avenue, Bloomington, Minnesota 55431, United States

NOVUS Next Overview

Number of Employees
100 - 249
Minimal Budget
$50,000 & Up
Average Hourly Rate
Year Founded
We exist to bring brands to where people live their lives. That's because in so many ways, geography is destiny for people. WHERE people live, work and play is inextricably linked to every aspect of life -- from the teams they cheer, to how they talk, to how much money they make or how long they'll live. Similarly, we use data-driven insights to predict how people are motivated by media, neighborhood by neighborhood.

At NOVUS, we offer strategic media planning, analytics, and media buying of digital, search, TV, radio, OOH and print. We are better than anyone at driving traffic where you need it most.  We do this via:

1. Strategic planning with geographic customization, minimizing waste
2. Trade area, store-level insights
3. Sales response based channel optimization
4. Proprietary data and technology we built, for faster, more localized insights 
5. Unique combo of speed & service, tools & talent
7900 Xerxes Avenue, Bloomington, Minnesota 55431, United States
Other Locations
333 N. Michigan Avenue, Chicago, Illinois 60601, United States
510 Front Street West, Suite 400, Toronto, M5V 3H3, Canada

Areas of Expertise

  • Digital Marketing Expertise
Digital Marketing Expertise
Digital Marketing Expertise
  • B2C
  • DTC Marketing
  • Digital Advertising

NOVUS Next Team Bios

  • Chief Executive Officer
    Melony Rios
    Chief Executive Officer
    A media veteran of 25 years and with NOVUS for over 20, Melony leads NOVUS as Chief Executive Officer. As CEO, Melony is responsible for the strategic direction and operations of NOVUS while simultaneously challenging industry status quos and driving better business outcomes for clients.
  • President & Chief Marketing Officer
    Rob Davis
    President & Chief Marketing Officer
    Rob is a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS' multimedia capabilities. Under his guidance, the agency has developed new service models, tools, and approaches that resulted in a Silver award for Ad Age's Media Agency of the Year.
  • SVP, Head of Strategy
    Montrew Newman
    SVP, Head of Strategy
    Montrew is responsible for leading NOVUS' multimedia planning capability. She is a creative-minded media strategist with 25+ years of experience across a portfolio of complex Retail, QSR, Financial and CPG clients. Prior to NOVUS, Montrew spent 12 years at OMD leading their local media practice.
  • VP, Head of Digital
    Paul DeJarnatt
    VP, Head of Digital
    Paul is an 18+ year veteran of the digital media industry and leads NOVUS' digital practice. Prior to joining NOVUS, Paul spent his career at Starcom working across multiple Publicis Media agencies including Digitas & Performics where in addition to client work, he led the biddable media capability.
  • VP, Localytics
    Nik Hengel
    VP, Localytics
    Nik is a NOVUS boomerang, rejoining NOVUS in 2018 to advance the agency's geospatial (local) analytics practice, Localytics. His focus is "to enable better decision making" through transforming disparate data into insight-generating analytic solutions used for ROI-based multimedia planning & buying.
  • VP, Traditional Media
    Tarnika McDaniel
    VP, Traditional Media
    Tarnika is a 20+ year media expert who leads the traditional media investment teams at NOVUS. Her passion for building valued partnerships has enabled her to create solution-driven opportunities across major media companies for broadcast, OOH, and print.
  • VP, Business Development
    Bridgit Wallace
    VP, Business Development
    Bridgit is a 20+ year media veteran who leads NOVUS' business development efforts. Bridgit's 24-year history with NOVUS spans multiple departments and roles including Client Services, Media Investment, Strategic Pricing, and Operations providing Bridgit with a unique perspective to our agency.

NOVUS Next Clients

  • American Signature Furniture
  • Lidl
  • Family Dollar
  • Thrivent
  • Walgreen's
  • Mayo Clinic
  • Dollar Tree
  • Wendy's
  • Golden Oak Lending

NOVUS Next Awards

  • NOVUS Next - Award 1