An eCommerce SEO agency provides search engine optimization (SEO) services tailored to eCommerce businesses. This agency offers a range of services to help improve search engine results page (SERP) ranking, attract more organic traffic, and ultimately increase sales and revenue. Compared to standard SEO, eCommerce SEO requires a heavy focus on optimizing individual product pages and category pages and implementing schema markup. There are specific eCommerce SEO strategies for dealing with product inventory changes, out-of-stock items, and product variants. 

Clients in the eCommerce industry face a variety of challenges that a niche-specialized SEO agency is well-equipped to solve: 

• The need for specialized industry knowledge and the ability to understand specific eCommerce trends 
• Competing with numerous other eCommerce sites for top search rankings 
• Having to manage and optimize a large number of product pages and categories 
• Handling duplicate content caused by product descriptions, filtering options, and pagination 
• Ensuring that search engines can effectively crawl and index dynamically generated content 
• Maintaining fast load times for all pages on the eCommerce website 
• Ensuring the website is fully optimized for mobile devices, as mobile traffic is significant for eCommerce 
• Optimizing for local search results, especially if the business has physical store locations 
• Creating valuable, engaging content that attracts and retains customers 

It is estimated that the global eCommerce market sales will amount to $6.3 trillion in 2024. With such a competitive and lucrative market, the need for a professional eCommerce SEO company is higher than ever. 

Success story 

The upcoming success story emphasizes the crucial contribution of an eCommerce SEO company to your overall eCommerce efforts:  

• Challenge: Fine Linen and Bath, a luxury linen retailer, wanted to improve its online visibility, accessibility, and revenue. 
• Solution: CakeCommerce implemented schema markup and local SEO on Google My Business and Bing, refined SEO tags, and optimized existing content for search engines. 
• Result: The client’s revenue increased by 116%, conversions improved by 113%, search visibility by 20.49%, and average order value grew by nearly 50%. 

An SEO agency for ecommerce optimizes online stores to improve their visibility in search engine results, attract more visitors, and increase the revenue of eCommerce websites. 

Here is a breakdown of common eCommerce SEO services: 

• On-Page SEO
  An eCommerce SEO company optimizes product pages and category pages to make them rank better for targeted keywords through strategies like optimizing meta tags, headers, image alt text, and ensuring keyword-rich content. 
• Off-Page SEO 
  It builds high-quality backlinks from relevant and authoritative websites to improve the domain authority and trustworthiness of an eCommerce site.  
• Technical SEO 
  An eCommerce SEO agency optimizes the technical aspects of an eCommerce website to ensure it is easily crawlable and indexable by search engines. This includes handling issues like site speed, mobile-friendliness, URL structure, and duplicate content. 
• Content marketing 
  It creates content that resonates with the target audience, provides relevant information on the products sold by the eCommerce shop, and ranks well in search engines.  
• Conversion Rate Optimization (CRO) 
  This agency analyzes user behavior, conducts A/B testing, and implements data-driven changes to enhance sales and revenue. 
• Analytics and reporting 
  An eCommerce SEO firm tracks the performance of SEO campaigns by monitoring keyword rankings, organic traffic growth, conversion rates, and return on investment (ROI) from SEO efforts. 
• Custom SEO strategy 
  It develops a customized SEO strategy tailored to your eCommerce industry, geolocation, business goals, target audience, and competitive landscape. 

Success story 

To further understand the benefits of hiring an eCommerce SEO agency, our experts highlighted the following case study as an example of a successful blog and landing page SEO project accomplished by NOVOS: 

• Challenge: Pooch & Mutt, an online business specializing in pet food and nutrition, hired NOVOS to position itself as the go-to wellness brand for dogs and cats while boosting sales in key product areas. 
• Solution: NOVOS restructured the client's blog to promote topic clusters and improve internal linking, enhancing the site's topic relevance and authority. 
• Result: Organic sessions on puppy-related product and category pages increased by 237%, leading to a 233% revenue growth. Similarly, dry food-related pages saw a 322% surge in traffic, with revenue growing by 628%.

An SEO company for eCommerce charges from $1,500 to $5,000 for its services. Based on the project specifics, these agencies can charge monthly retainers that start at $750 and go up to $10,000+. 

Depending on your company size, here are some typical eCommerce SEO costs: 

• Small to medium businesses 
  • $2,000-$2,800 per month charged on a per-hour basis 
  • $1,500-$3,000 per month for fixed packages 
  • $750-$5,000 per month for a custom retainer 
• Medium to large businesses 
  • $2,500-$7,500 per month charged on a per-hour basis 
  • $3,000-$6,000 per month for fixed packages 
  • $5,000-$10,000 per month for a custom retainer 

The top 50 eCommerce SEO firms on DesignRush charge an average of $109/hour. Roughly 26.9% of them on DesignRush accept projects under $1,000, while 0.5% require $50,000+ minimum budget projects. 

You should hire an eCommerce SEO agency to ensure that your website is optimized for search engines so that it can attract more visitors and convert more visitors to buyers. 

More importantly, hire an eCommerce SEO company because it: 

• Possesses the expertise to identify technical SEO issues such as site structure, URL optimization, crawlability, indexing issues, and site speed, and improve your eCommerce website 
• Has access to advanced tools and software for keyword research, analytics, reporting, and performance tracking 
• Enables you to focus on your business efforts and save time while it develops and implements SEO strategies 
• Understands the unique challenges and opportunities in the eCommerce space and knows the best practices to achieve optimal results 
• Can optimize your website for a better user experience, which is crucial for both search engine rankings and customer satisfaction 
• Has established networks and relationships that help in acquiring high-quality backlinks for your eCommerce shop 

Success story 

• Challenge: Spinny is a car retailing platform that wanted to double non-brand clicks and organic sessions, and to increase the number of keywords ranking in the first position on its website to increase user engagement and visibility. 
• Solution: Infidigit fixed Spinny’s technical issues with JavaScript to ensure effective crawling of important pages by search engine bots. The eCommerce SEO agency provided mobile-friendly web pages, schemas, core web vitals, sitemap optimization, and inventory correction. 
• Results: The client's website saw an increase in non-brand clicks of 519% and organic sessions by 113%, with over 200 keywords ranking first on Google search. 

To choose the best eCommerce SEO company for your business, consider the company’s existing portfolio, experience with your industry, expertise in different SEO techniques and strategies, pricing plans, and collaboration style. 

Based on your company's needs, you should focus on these steps: 

1. Identify your goals 
   Clearly define what you want to achieve with SEO (e.g., increased organic traffic, higher search rankings, improved conversions, etc.). 
2. Find the right expertise 
   Browse online directories like DesignRush to find an agency with a proven track record of successful collaboration with companies in your industry and with similar needs. SEO strategies vary based on your industry's competitiveness and your location, so look for an eCommerce SEO agency that has experience with a similar client. 
3. Set a budget 
   Determine the amount you can invest in SEO efforts for your eCommerce shop. 
4. Review agency experience 
   Ask for a portfolio of relevant work, client testimonials, success rate, and other proof that the agency delivers high-quality services. 
5. Ask about the pricing plan 
   Find out if the eCommerce SEO agency charges per hour, a fixed monthly amount, or a monthly retainer. 
6. Inquire about project reporting 
   Ask the company which metrics it tracks, how it measures website and ranking improvements, and what the overall success of its SEO efforts is.  
7. Ask for proposals 
   Send a request for a proposal (RFP) to the shortlisted candidates. 
8. Interview
   Set up an interview with each prospective eCommerce SEO agency to discuss the project in detail and determine if it fits your team well. 
9. Make a decision 
   After reviewing the RFPs, choose the best-suited agency and establish all project development processes. 

Can't find a relevant eCommerce SEO agency for your needs? Contact us. Our team will provide the list of agencies that are the best match for you based on your list of requirements. Check out our Marketplace for more details. 

Leveraging our agency's filters, you can find the best SEO company for eCommerce  on DesignRush. Shortlist them by filtering budget requirements, which range from $1,000 to above $50,000. Below are some of the best candidates based on budget ranges to get you started: 

Our agency directory also lets you browse agency profiles based on location, area of expertise, agency reviews, client types, team size, budget, and hourly rates so you can compare companies comprehensively and find the best fit for your project. 

The key success metrics in eCommerce SEO are related to keyword rankings and user engagement with the eCommerce website. 

Typical key success metrics for eCommerce SEO include the following: 

• Conversion rate 
  The percentage of eCommerce website visitors who complete a desired action (i.e., making a purchase or subscribing to a newsletter) out of the total number of visitors 
• Bounce rate 
  The percentage of visitors who leave a website after viewing only one page, without interacting further or visiting additional pages 
• Click-through rate (CTR) 
  The percentage of visitors who click on a specific link or call-to-action (CTA) button on the website out of the total number of visitors who view it 
• Core web vitals 
  Technical metrics like loading performance, interactivity, and visual stability of a website that affect the overall user experience 
• Keyword ranking changes 
  Changes in search engine results ranking for a set of tracked keywords 
• Non-branded keywords 
  Keywords that do not include a brand's name and are typically used to attract potential customers who are not specifically looking for a particular brand but are interested in a general product or service category 

Before hiring an SEO agency for eCommerce, you should ask the candidates about their relevant experience in your industry, their portfolio, the pricing plan and structure, team qualifications, availability, and expertise in different SEO strategies. 

Ask them about the following: 

Its Relevant Background 

1. How many years of experience do you have in eCommerce SEO? 
2. Do you have a portfolio of successful projects? 
3. Do your team members have relevant SEO training and certifications? 
4. Have you worked with clients from my industry? Are you familiar with its specifics and competition? 
5. What kind of eCommerce SEO do you specialize in (on-site, off-site, technical, etc.)? 

Its Services and Processes 

1. What eCommerce platforms do you specialize in (Shopify, WooCommerce, Magento, etc.)? 
2. How do you conduct technical SEO audits? 
3. What are your primary SEO strategies for eCommerce sites? 
4. How do you approach keyword research? 
5. What is your process for optimizing product and category pages? 
6. What is your link-building strategy for eCommerce websites? 
7. How do you handle outreach and digital PR to secure backlinks? 
8. Do you offer supporting services like PPC, social media marketing, or conversion rate optimization? 

Related to Your Project 

1. How do we define project deliverables and how do you ensure we get them?  
2. What will the team structure for my project be? 
3. What metrics will you use to define the success of your SEO strategy? 
4. How often will you provide us with progress reports? 
5. What is the planned budget? Are there any additional costs we can expect? 
6. What kind of support can you provide after the SEO campaign is over? 

The best 5 eCommerce SEO agencies in the US are: 

1. CakeCommerce 
   • 5.0 stars on Google (3 reviews) 
   • Top clients: Fine Linen and Bath, BeautyBio, Cabana Life, Mon Ami Designs 
2. Searchbloom 
   • 5.0 stars on DesignRush (37 reviews) 
   • 4.9 stars on Google (62 reviews) 
   • Top clients: Rancher, iPostal1, Goedeker's, Jitterbug 
3. Victorious SEO 
   • 4.8 stars on DesignRush (7 reviews) 
   • 4.8 stars on Google (71 reviews) 
   • Top clients: Lychee the Label, Salesforce, GoFundMe, Wayfair 
4. 1Digital Agency 
   • 4.9 stars on DesignRush (10 reviews) 
   • 5.0 stars on Google (85 reviews) 
   • Top clients: Advance Apparels, AV Leaderz, Office Replacement Parts, RoadKit 
5. Vizion Interactive 
   • 4.8 stars on DesignRush (5 reviews) 
   • Top clients: Pinto Ranch, Universal Pictures Home Entertainment, Lennox, University of Kansas Health System 

Scroll up to discover more about these and other eCommerce SEO agencies. All the agencies were carefully selected based on successful projects, industry reputation, customer reviews, and team expertise. Personalize your search and sort companies by location, budget size, hourly rates, and reviews.